ApproveThis manages your Cincopa Integration approvals.

Why This Combo Doesn’t Suck

Let’s cut through the noise: You’re using Cincopa to manage your media assets because it actually works. But when it comes to getting approvals on that content? You’re stuck in email hell, chasing down stakeholders, and losing track of versions. That’s where ApproveThis comes in – not as another tool to manage, but as the missing piece that makes your Cincopa investment actually pay off.

Here’s the raw math: Companies between 50-5k employees waste 17 hours/week on approval bottlenecks (we’ve got the receipts). Combine Cincopa’s media muscle with ApproveThis’ approval automation, and you’re looking at getting campaigns out 3x faster while cutting compliance risks. Not bad for a Zapier connection that takes 20 minutes to set up.

How This Actually Works in Real Life

We’ll skip the buzzword bingo. Here’s exactly what happens when you connect these through Zapier:

• Cincopa does media stuff → ApproveThis handles human decisions
  Upload a video? New asset gets auto-checked against your compliance rules. Delete something important? Triggers an approval chain so legal doesn’t have a meltdown.
• No license headaches
  Your client’s CMO can approve the campaign video via email without needing a Cincopa login. Their $0.02 costs you $0 in extra seats.

Use Cases That Actually Matter

1. Stopping Dumb Deletions

Scenario: Your junior dev deletes “that old product video”… which is still running on 200 landing pages. Classic.

Fix: Connect Cincopa’s delete trigger to ApproveThis. Now any deletion attempt pings the IT director + legal rep. They either approve via email in 2 clicks or the asset stays put. No more “I thought we didn’t need that!” Mondays.

Who cares: Media companies, e-commerce teams, anyone with a shared asset library bigger than their CEO’s ego.

2. Lead Reviews That Don’t Stall Sales

Scenario: Marketing generates 500 leads via Cincopa forms. Sales complains 40% are garbage. The finger-pointing begins.

Fix: New Cincopa leads trigger approval workflows in ApproveThis. Sales ops gets 24 hours to vet lead quality. Approved leads auto-push to Salesforce. Rejected ones bounce back to marketing with notes. Everyone stays accountable.

Who cares: B2B teams, agencies managing client leads, companies where sales/marketing aren’t besties.

3. Killing Content Bottlenecks

Scenario: Your blog team waits 3 days for legal to approve a video… that then needs 2 more edits. Rinse, repeat.

Fix: Approval in ApproveThis triggers automatic Cincopa upload. Legal gets the final cut via email, clicks approve, and it’s live before their latte’s cold. Edits? Version control happens in Cincopa; approvals track in ApproveThis. No more “Which version did you review?” cluster.

Who cares: Publishers, regulated industries, teams with more stakeholders than common sense.

Setup That Won’t Make You Rage-Quit

If you can order DoorDash, you can do this:

1. Open Zapier, connect your Cincopa account (get one here if you’re living under a rock)
2. Choose your trigger (new asset, deletion attempt, lead form – whatever keeps you up at night)
3. Connect ApproveThis, map your approval rules (hint: use calculated fields for budget/compliance thresholds)
4. Test with a real asset (pro tip: upload a video of your CEO doing karaoke – approvals will be FAST)

Total time: Less than one “synergy” filled Zoom call.

Why This Isn’t Just Another Integration

We’ve seen teams try to hack this together with email rules or Slack bots. It fails because:

• Version control dies (”I approved v3, not v4!”)
• Decisions get lost (Slack message buried under cat memes)
• Compliance goes MIA (No audit trail = legal nightmare fuel)

ApproveThis keeps everything tied to the actual Cincopa asset – approvers see the real content, not some screenshot. Decisions are logged with timestamps and comments. Vacation mode means projects don’t stall when Karen from legal is in Bora Bora.

Who Actually Benefits (Besides Your Sanity)

Operations Teams

Finally prove that marketing’s “urgent” requests spent 5 days waiting on the CMO’s assistant. Approval metrics show real bottlenecks – not just whiny anecdotes.

Marketing Departments

Launch campaigns without chasing 17 people for sign-offs. Set approval thresholds so only $50k+ productions need exec review. Everything else auto-approves based on your rules.

IT & Compliance

Sleep better knowing deletions and sensitive content require multi-person approval. Every decision is audited automatically – no more spreadsheets that “someone” forgot to update.

Real Talk: Limitations Exist

We’re not here to BS you:

• This won’t fix your content strategy – just how you approve it
• Complex media workflows might still need human touchpoints
• Zapier’s free plan has limits – scale up as needed

But for 80% of approval headaches? This combo works like a cheap VPN – quietly doing its job while you look good.

Next Steps for People Who Hate Wasting Money

If you’re using Cincopa without approval automation, you’re basically driving a Ferrari in first gear. Here’s how to shift:

Option 1: Grab a free ApproveThis trial, connect it to Cincopa via Zapier in 15 minutes. See if it sticks.

Option 2: Book a 12-minute demo. We’ll show exactly how media companies are cutting approval times by 60%. No sales poetry, just facts.

Either way, stop letting approval chaos undermine your Cincopa investment. Your future self (and bored IT team) will thank you.