Why Your CRM Needs an Approval Wingman
Let's cut to the chase: if your sales team lives in Upsales and your approvals live in email chains, you're leaving money on the table. ApproveThis isn't just another workflow tool - it's the missing "adult supervision" your CRM needs. We're talking about bridging the gap between "Let's close this deal!" and "Wait, did legal actually sign off on that?"
Upsales handles the heavy lifting of managing customer journeys. ApproveThis handles the reality that grown-up businesses need rules, checks, and someone to make sure Karen from accounting doesn't approve a $50K purchase without the CFO's nod. Together? They turn your CRM from a sales playground into a revenue machine with guardrails.
No More Approval Amnesia
Here's where things get spicy: ApproveThis doesn't just automate approvals - it contextualizes them. When you connect to Upsales via Zapier, every approval request automatically pulls in relevant CRM data. Suddenly, your approvers aren't just rubber-stamping requests - they're making decisions with full visibility into:
- Client contract terms
- Historical purchase data
- Open opportunities
Best part? Approvers don't need Upsales licenses. Perfect for when you need external partners or clients to greenlight something without giving them full CRM access.
Real Companies Actually Using This (No Theory BS)
1. The Manufacturing Play: Procurement Without Panic
Picture this: A mid-sized industrial supplier uses Upsales to track client demand. When inventory drops below threshold, their Upsales opportunity triggers an ApproveThis workflow for raw material purchases. The kicker? Approval thresholds automatically route requests:
- Under $5K? Auto-approved
- $5K-$25K? Needs plant manager review
- Over $25K? CFO gets a Slack alert and an email
Result: They cut procurement delays by 73% while actually reducing maverick spending. Not bad for a Zapier connection that takes 15 minutes to set up.
2. The Agency Hack: Client Approvals That Don't Suck
A digital agency uses Upsales to track client projects. Whenever a new campaign proposal hits $10K+, ApproveThis automatically:
- Pulls client contact info from Upsales
- Routes for internal creative director approval
- Sends client-facing approval via email (no login required)
Bonus: Vacation delegation means approvals never get stuck when someone's off-grid. Client gets a clean email to approve, team gets audit trails, account managers stop playing carrier pigeon.
Your New Favorite Party Trick: Two-Way CRM Sync
This isn't some one-way data dump. The magic happens when approvals start updating your CRM automatically. Imagine:
Scenario: Sales rep closes a deal in Upsales → Approval request auto-generates with deal specifics → Once approved, Upsales opportunity status updates and marketing automation kicks in.
Or flip it: New high-value lead enters Upsales → Approval request pings sales director to prioritize → Deal gets fast-tracked before competitors even notice.
Setup That Won't Make You Want to Cry
If you can use a toaster, you can connect these systems:
1. Create a Zapier account (free tier works)
2. Choose your trigger:
- Upsales event (new company, opportunity, etc.)
- ApproveThis event (new request, approval decision)
3. Map key fields:
- Upsales company ID → ApproveThis custom field
- Approval comments → Upsales notes
4. Test with a $0 transaction
5. Activate and watch the magic happen
Pro tip: Start with one workflow (like opportunity approvals) before scaling to more complex chains.
Department-Specific Wins (So You Can Look Like a Hero)
Sales Teams: Stop Chasing Signatures
Your reps shouldn't be playing document courier. With Upsales + ApproveThis:
- Custom pricing approvals auto-pull contract terms from CRM
- Commission exceptions get logged without awkward finance convos
- Deal desk reviews happen in hours, not days
Operations: Budgets That Actually Work
Finally fix the "mystery spending" problem:
- PO approvals validate against Upsales project budgets
- Vendor contracts auto-archive post-approval
- Real-time dashboards show approval bottlenecks
Finance: Audit Trails That Don't Lie
Because "I thought Bob approved it" isn't an audit strategy:
- Every approval decision timestamps in Upsales
- Denied requests auto-log reasons in CRM notes
- Monthly reports export with one click
The Unsexy Stuff That Actually Matters
Beyond flashy automation, this combo solves real headaches:
Version control: No more "I approved the wrong contract draft" - requests link directly to Upsales records.
Compliance: Approval groups ensure mandatory reviews (legal, infosec, etc.) before commitments.
Scale: Add approval steps as you grow without hiring more paper-pushers.
When to Call BS on This Integration
This isn't a fairy tale solution. It works best when:
- You have defined approval rules (even simple ones)
- Teams actually use Upsales (not just as a fancy address book)
- You're ready to kill at least one legacy process
If you're still approving expenses via post-it notes, maybe start there first.
Ready to Stop Being an Approval Janitor?
Here's the deal: ApproveThis doesn't just "integrate" with Upsales - it forces your CRM to grow up. You get all the sales hustle you love, with none of the "who approved this?" dumpster fires.
Register for ApproveThis and connect your Upsales account in under an hour. Or if you're the skeptical type, book a demo and we'll show you how to automate approvals without becoming a corporate robot.
Final warning: Once your team gets used to approvals that don't suck, there's no going back.
Integrate with Upsales Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Upsales
Suggested workflows (and their Zapier components) for Upsales
Create companies in Upsales for new ApproveThis requests
Enhance your company's data management by automatically adding a new company in Upsales whenever a new approval request is initiated in ApproveThis. This ensures that every request begins with comprehensive client data, streamlining your approval process efficiently.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Company
Creates a new company on Upsales.
Initiate approval requests in ApproveThis for new Upsales companies
Keep your approval workflows in sync by triggering a new approval request in ApproveThis each time a new company is created in Upsales. This automation ensures timely decision-making and streamlined initiation processes as soon as new client data enters your CRM.
Zapier Components

Trigger
New Company
Triggers when a company is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Start approval process for new Upsales opportunities in ApproveThis
Automate your sales process by initiating an approval request in ApproveThis whenever a new opportunity is created in Upsales. This ensures that each potential deal is reviewed with all the necessary insights, improving both speed and accuracy of approvals.
Zapier Components

Trigger
New Opportunity
Triggers when an opportunity is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Upsales contacts when approval requests are completed
Ensure your contact details in Upsales are always up-to-date with the latest approval statuses. This automation updates contact information when any approval request is completed in ApproveThis, ensuring consistent sales communications.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Contact
Updates a contact on Upsales.
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