ApproveThis manages your IndustryNewsletters Integration approvals.

Let’s be real: approving newsletter content, campaigns, or new subscribers shouldn’t involve chasing down executives in Slack or digging through email threads from 2018. But when you’re using a tool like IndustryNewsletters to manage your email marketing, things can get messy fast if you don’t have a clear process. That’s where ApproveThis comes in – and no, your legal team doesn’t need another login.

Why Approval Processes Break Down for Newsletters

IndustryNewsletters is great for creating interactive content and managing campaigns, but here’s the problem: compliance teams hate surprises, and marketing teams hate bottlenecks. When you’re dealing with regulated industries (looking at you, legal and financial services), every newsletter blast needs sign-off from three departments, but nobody wants to manually forward PDFs and wait for replies.

The Fix: Approval Automation That Doesn’t Require a Ph.D. in Zapier

Connect IndustryNewsletters to ApproveThis via Zapier, and you’re essentially building guardrails without slowing things down. Here’s what that looks like:

For the Compliance Team

Automatically trigger approval requests when someone creates a new campaign in IndustryNewsletters. Legal gets an email with one-click approve/reject buttons (no logging into yet another system), and marketing can’t accidentally send a draft before it’s reviewed.

For the Sales Team

When a new high-value lead subscribes through a gated whitepaper? Auto-send that contact to ApproveThis so sales leadership can prioritize follow-ups based on deal size thresholds. No more spreadsheets.

Real-World Use Cases That Don’t Suck

Here’s how mid-sized companies are actually using this integration:

1. Killing “Who Approved This?” Meetings

A 200-person SaaS company uses IndustryNewsletters for product updates. Their Zapier automation:

• Trigger: New newsletter draft saved in IndustryNewsletters
• Action: ApproveThis sends a request to product, legal, and CMO
• Magic: If two of three approve, it’s automatically scheduled. If not, it’s sent back with comments.

Result: They cut approval time from 6 days to 8 hours. Legal team’s sanity? Priceless.

2. Stopping Subscription Spam (Without Micromanaging)

A financial advisory firm with strict compliance rules automates:

• Trigger: New subscriber joins via IndustryNewsletters form
• Action: ApproveThis checks if the lead is from a high-risk country
• Magic: Auto-approves low-risk, escalates others to compliance officers

Result: They avoided a $50k fine last quarter when an embargoed country sign-up got flagged.

3. Actually Measuring Approval Bottlenecks

A marketing agency tracks how long campaigns sit in “review” purgatory using ApproveThis’ dashboard. They discovered their design team was the real bottleneck (not legal, shocker) and adjusted workloads.

Setting This Up Without Losing Your Mind

Here’s the 3-step process even your least techy employee can handle:

1. Create Your Approval Template: In ApproveThis, build a workflow that includes all required approvers. Add conditional logic like “If campaign budget > $10k, require CFO approval.”
2. Connect the Apps in Zapier: Use the IndustryNewsletters triggers (new opportunity, new subscriber) to kick off ApproveThis requests. Takes about 4 clicks.
3. Test With a Real Campaign: Send a test newsletter draft through the system. If your CEO gets an approval email they can’t figure out, tweak the instructions.

Why This Isn’t Just Another “Integration”

Most Zapier integrations just move data from A to B. This one actually changes how teams work:

For Marketing Teams

Stop playing approval tag. If your campaign needs legal review, it happens in the background while you work on the next piece. Real-time tracking means you can actually plan launch dates.

For Operations Teams

Those “urgent” approval requests that aren’t actually urgent? Set up approval thresholds so only high-cost or high-risk items hit leadership’s inbox. Everything else auto-approves.

For External Partners

Client needs to approve every newsletter? Add them as an approver in ApproveThis without giving them access to your IndustryNewsletters account. They get email links, you get an audit trail.

The Hidden Perks You’ll Actually Care About

Beyond the obvious time savings:

Vacation Coverage That Works: ApproveThis automatically reassigns approvals if someone’s OOO. No more “I thought you were handling it!”

Audit Trails for Regulators: Every approval/rejection is logged with timestamps and comments. Perfect for industries where “I forgot” isn’t a valid excuse.

Budget Control: Set up approval rules like “Any campaign over $5k requires VP sign-off” to prevent rogue spending.

Common Mistakes (And How to Avoid Them)

Don’t: Create one massive approval workflow for every type of newsletter. A product update ≠ a promotional blast ≠ a compliance alert. Build separate templates.

Do: Use ApproveThis’ calculated fields to auto-flag issues. Example: If a newsletter contains the word “guarantee” and isn’t reviewed by legal, block sending.

Don’t: Let sales teams approve their own promotional campaigns. That’s how you end up with 20% off coupons that tank your margins.

When to Consider a Different Approach

This integration works best for companies where:

- Multiple departments need visibility into newsletter content
- You have compliance/legal requirements for communications
- Campaign budgets require tiered approvals
If you’re a 5-person startup sending weekly blog digests? Maybe overkill. But once you hit 50+ employees or regulated industries, this becomes non-negotiable.

Ready to Stop Herding Cats?

ApproveThis isn’t another layer of bureaucracy – it’s how you keep newsletters moving fast without breaking rules. The Zapier integration with IndustryNewsletters takes about 15 minutes to set up, and you’ll wonder how you ever used email threads for this.

Get started with a free trial or book a 10-minute demo to see how approval automation actually works in the real world. (No sales scripts, we promise.)