
ApproveThis manages your Cardly Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why Approval Workflows Matter When You're Trying to Be Human
Let's cut to the chase: you bought Cardly to send thoughtful cards, not to get stuck in approval purgatory. But here's the dirty little secret of corporate gifting - someone always needs to sign off on that $50 birthday card for your best client. Enter ApproveThis. We're the missing link between wanting to do something decent and actually getting it done without six email threads.
When you connect Cardly to ApproveThis through Zapier, you're not just automating workflows. You're removing the bureaucratic sludge that turns genuine gestures into spreadsheet lines. For companies sending 500+ cards/year, that's 100+ hours saved on chasing down signatures. Time your team could spend actually building relationships.
How This Works Without Making IT Hate You
ApproveThis sits between your Cardly account and the people who need to say "yes". No new logins for approvers - they can approve/deny requests right from their email. No need for Cardly licenses for every executive's admin. Just clean handoffs that keep physical mail moving at digital speed.
Key thing most miss: This isn't just about compliance. It's about velocity. Marketing teams using this combo report sending cards 3x faster after approvals. Because nothing kills momentum like waiting for legal to OK a damn thank-you note.
Real Uses That Don't Suck
1. Client Gift Cards That Don't Require a Blood Sacrifice
Scenario: Your AE wants to send a $200 gift card to a client who just re-upped. Normally requires:
- Filling out a Google Form
- Slack-pinging their manager
- Accounting approval
- Praying someone checks Cardly's status
With the integration: The Cardly order triggers an ApproveThis workflow that:
- Auto-calculates tax implications using our calculated fields
- Routes to department budget owner based on amount
- Only pings legal if keywords like "contract renewal" appear
Real example: A 400-person SaaS company reduced gift card processing time from 11 days to 38 hours. Because approvers could reject bad requests early instead of doing forensic accounting after the fact.
2. Fixing Address Screw-Ups Before You Look Stupid
Cardly's undeliverable notifications are great - unless that failed birthday card was supposed to smooth over a client fight. Our integration flips the script:
When Cardly flags a bad address, ApproveThis:
- Reopens the original approval request
- Tags in the sales rep who owns the relationship
- Freezes any future sends to that contact until resolved
Sales ops teams love this. It turns address errors into accountability moments, not accounting mysteries.
Setup That Won't Make You Want to Quit
If you can make a Zapier account, you can do this in 15 minutes:
- In Zapier, choose Cardly as your trigger app
- Pick your event (new order, undeliverable notice, etc.)
- Connect ApproveThis as the action app
- Map Cardly fields to our approval template
Pro tip: Use our approval thresholds. Set it to auto-approve gifts under $50 but require CFO sign-off above $500. Because treating a $20 Starbucks card like a capital expenditure is how fun companies go to die.
Who Actually Benefits From This?
Finance Teams
Get real-time visibility into Cardly spend without manual reports. Our dashboard shows pending requests, approved totals, and flags policy violations before they happen. Bonus: Make auditors happy with immutable approval trails.
Sales Leaders
Ever found out your team sent $10k in gift cards to churned clients? Our rules engine can block sends to accounts with unpaid invoices. Plus, see which reps actually follow through on promised perks.
HR & Culture Teams
New hire welcome kits should be special, not stuck waiting for VP approval. Set up parallel approvals - HR manager signs off on the card, IT approves the laptop gift card amount. All while keeping personal addresses private.
The Quiet Advantage Everyone Misses
ApproveThis handles the awkward parts so your Cardly usage feels human again:
- Vacation coverage that doesn't require forwarding 20 emails
- Auto-reminders that nudge without nagging
- Mobile approvals for execs who haven't touched a desktop since 2019
It's why 72% of our customers stick around past year two - not because we're flashy, but because we make compliance feel slightly less soul-crushing.
How This Scales Without Breaking
A 5,000-person company isn't just a bigger version of a 50-person startup. ApproveThis grows with you:
- Regional approval rules (EMEA gift policies vs. APAC)
- Department-specific Cardly budgets
- Escalation paths for high-risk clients
And yes, it works if you have multiple Cardly accounts. Because enterprise life is messy.
Ready to Stop Being a Paperwork Hero?
There's two types of companies: Those where "Let's send them a card!" starts an adventure in corporate red tape, and those where it actually happens. Be the second kind.
Book a 15-minute demo and we'll show you how to connect Cardly in real time. No sales fluff - just a live build of whatever approval process is currently haunting your team.
Or if you're the DIY type, start a free trial and use our pre-built Cardly templates. Either way, your next corporate card send will finally feel... well, not corporate.
Integrate with Cardly Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Cardly
Suggested workflows (and their Zapier components) for Cardly
Create approval requests for new Cardly orders
Ensure that all new Cardly orders are approved before processing. Each time an order is created, this integration will initiate an approval request in ApproveThis, streamlining your order management with automated approvals.
Zapier Components

Trigger
Automation Order Created
Get details about an order that was just created for one of your contacts based on an automation rule being triggered.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new approval request contacts to Cardly
Streamline your workflow by automatically adding new approval request contacts from ApproveThis to Cardly. This integration ensures all decision-makers are in sync, enabling seamless communication and contact management.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create a Contact
Create a new contact in a given contact list.
Update approval requests for undeliverable Cardly addresses
When a Cardly notification indicates a contact's address is undeliverable, automatically update the associated approval request in ApproveThis. Ensure decision-makers are notified to take corrective action promptly.
Zapier Components

Trigger
Contact Undeliverable as Addressed Notification
Feed back details of an undeliverable mail notification for one of your contacts back into an external system.
Action
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Send cards for approved requests
Automatically send a Cardly card once an ApproveThis request is approved. This ensures timely communication and engagement with your clients or leads post-approval.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send a Card
Send a card using a template and selected artwork.
Invite users for new approval requests
Invite users to your Cardly account when a new approval request is initiated in ApproveThis. This streamlines user onboarding and ensures they are ready to engage with card sending features.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Invite User to Account
Invite a user to access your account in a non-privileged capacity, optionally allowing free credit or saved credit card usage.
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