
ApproveThis manages your Magento 2.X Integration approvals.
April 17, 2025
Integration Category: Ecommerce
Why These Two Tools Don’t Just Play Nice – They Actually Get Sh*t Done
Let’s cut through the hype: Most software integrations are like that awkward coworker who says “synergy” too much – all talk, no action. This isn’t that. When you connect ApproveThis with Magento 2.X via Zapier, you’re not just checking an integration box. You’re solving actual problems that slow down ecommerce teams daily.
Magento handles your storefront; ApproveThis handles your decisions. Together? They turn approval bottlenecks into automated workflows that even your most process-averse employee won’t hate. We’re talking about cutting approval times from days to hours while keeping everyone (including your CFO) in the loop.
The Nuts and Bolts That Actually Matter
Before we dive into real-world uses, let’s get clear on what this combo actually does:
Magento Brings:
Your entire ecommerce operation – orders, customers, inventory. The lifeblood of your business.
ApproveThis Adds:
The decision-making layer. Custom approval chains that adapt to your rules, not the other way around. Think conditional logic, automatic escalations, and approval groups that actually work how your team works.
The magic happens in Zapier – no coding required. When X happens in Magento, kick off Y approval process in ApproveThis. When Z gets approved in ApproveThis, update Magento automatically. Simple, but game-changing for teams stuck in email approval hell.
Three Use Cases That Actually Move the Needle
1. Killing Customer Onboarding Bottlenecks
The Problem: New wholesale customers stuck in limbo while sales, finance, and legal debate who should approve what.
The Fix: Auto-create ApproveThis requests when new Magento accounts hit certain criteria (like order volume). Finance gets dollar amount approvals, legal gets contract review – all in parallel. Bonus: Approvers don’t need Magento logins. Just click ‘Approve’ in their email and keep moving.
Who This Helps: B2B sellers, wholesalers, companies with tiered customer programs.
2. Order Comments That Don’t Require Mind Reading
The Problem: “Why was this discount approved?!” – The eternal question haunting your support team.
The Fix: Every ApproveThis decision auto-adds context to Magento orders. Approved a 20% override? The comment shows who approved it, when, and with what conditions. No more digging through Slack threads.
Who This Helps: High-volume retailers, companies running frequent promotions, businesses with complex discount structures.
3. Inventory Purchases That Don’t Require a Crystal Ball
The Problem: Stocking up for Q4? Good luck getting all department heads to approve purchase orders on time.
The Fix: Trigger ApproveThis workflows based on Magento inventory levels. Set thresholds so purchases under $5K auto-approve, over $50K escalate to the CFO. Built-in delegation means approvals don’t die when someone’s on PTO.
Who This Helps: Inventory-heavy businesses, seasonal retailers, anyone tired of stockouts or overstock charges.
Setting This Up Without Losing Your Mind
If you can set up a Magento product variant, you can handle this:
- Connect Magento and ApproveThis to Zapier (5 minutes tops)
- Pick your trigger: “New Customer” in Magento? “Low Inventory” alert?
- Build your approval flow in ApproveThis: Who needs to approve what, in what order, with what rules
- Set the Zap to update Magento when approved (add comments, process orders, etc.)
Pro Tip: Start with one workflow – like high-value discounts. Prove it works, then scale to other processes.
Where This Combo Actually Outshines the Competition
Other approval tools force you to work around their limits. ApproveThis bends to how you already use Magento:
For Finance Teams:
Auto-approve repeat orders under $10K. Require dual signatures over $50K. All while pulling real-time data from Magento to make smarter decisions.
For Operations:
Inventory approvals tied to actual Magento stock levels, not some static spreadsheet. Automatic reorder triggers with built-in approval chains.
For Customer Service:
Instant refund approvals based on customer lifetime value pulled from Magento. No more making customers wait while you chase down managers.
The Hidden Perks You’ll Actually Care About
Beyond the obvious time savings:
Audit Trails That Don’t Require a Detective
Every approval is timestamped, with comments and decision context. Perfect for compliance audits or just settling “Who approved this?!” arguments.
External Approvals That Don’t Blow Your Budget
Need a client to sign off on their custom order? Send them an ApproveThis link – no Magento license required. They click, approve, and Magento updates automatically.
Real Calculations, Not Guesswork
ApproveThis can check Magento data to auto-calculate things like “Does this discount keep us above margin targets?” before even sending for approval.
When to Steer Clear (Yes, Really)
This isn’t magic fairy dust. If you’ve got:
- Teams that still approve things via sticky notes
- No clear approval processes to automate
- A pathological fear of efficiency
...maybe stick to manual processes. For everyone else? The setup’s easier than configuring Magento tax rules.
Ready to Stop Chasing Approvals?
If you’re still manually approving Magento orders, customer accounts, or inventory purchases... why? You’ve got better things to do than play approval tag across departments.
Get started with ApproveThis – takes 10 minutes to set up your first Magento workflow. Or book a demo to see how other ecommerce teams cut approval delays by 70%.
PS: Your approvers will thank you. And if they don’t? At least you’ll have audit trails to prove it’s not your fault anymore.
Integrate with Magento 2.X Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Magento 2.X
Suggested workflows (and their Zapier components) for Magento 2.X
Add comments on Magento orders when ApproveThis requests are completed
Ensure all approved or denied requests are promptly noted in your order management. Every time a request in ApproveThis gets approval or denial, this automation will allow you to create a new comment on the corresponding sales order in Magento. This keeps your team informed about approval statuses directly within your MAGENTO operations.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Sales Order Comment
Create a new sales order comment
Create approval requests in ApproveThis for new Magento customers
Speed up your customer onboarding process by automatically sending new customer information for approval. Whenever a new customer is added in Magento, this automation creates a new approval request in ApproveThis, ensuring that every new registration is verified before further actions.
Zapier Components

Trigger
New Customer
Triggers when a new customer is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Register new customers in Magento from received ApproveThis requests
Streamline acceptance of new customer data by integrating it directly into your ecommerce platform. Each new ApproveThis request, once started, allows you to automatically create a customer profile in Magento, reducing manual data entry and onboarding time.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Customer
Create a new customer
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