When Forms Meet Approvals: No More Black Holes
Let's be real - most approval processes suck. Forms get submitted, then... nothing. You ping people. They forget. Someone's on vacation. The sales team starts side-channeling in Slack. Meanwhile, your customer wonders if you've forgotten they exist.
ApproveThis and InputKit fix this by connecting two things that should've always talked to each other:
- InputKit: Where your customers and teams actually submit stuff (feedback forms, cross-sell requests, you name it)
- ApproveThis: The traffic cop that routes those submissions to the right people, fast
We're not talking about some "nice-to-have" integration. This is about eliminating the 3-day email chains that happen after someone fills out a form.
Why This Combo Works for Companies Your Size
If you're between 50-5,000 employees, you've hit that sweet spot where manual approvals become a liability. Legal needs to review contracts. Finance has to sign off on discounts. But nobody wants another software login.
Here's the kicker: ApproveThis approvers don't need an InputKit license. Your external partners can approve via email. Your CFO doesn't need to learn a new form builder. They just click "approve" in their inbox, and the system handles the rest.
Real-World Use Cases (Not Just Theory)
1. Cross-Sell Requests That Don't Die in Legal
Scenario: A customer submits a cross-sell form in InputKit for a premium service package. Normally, this would sit in someone's inbox until the sales rep starts CC'ing VPs.
Fix: The InputKit submission auto-creates an ApproveThis request with:
- Legal review (terms compliance)
- Finance approval (discount threshold check)
- Auto-reminders if it stalls
Who cares: Sales ops teams at SaaS companies. Reduces custom quote turnaround from 5 days to 12 hours.
2. Customer Feedback That Actually Gets Addressed
Problem: NPS surveys in InputKit show a product gap. But the product team never sees it, or it gets buried in a quarterly report.
Fix: Route high-priority feedback through ApproveThis to:
- Assign product manager review
- Trigger Jira ticket creation (via Zapier)
- Notify customer success with response templates
Who uses this: Customer success leaders who hate churn.
3. Procurement That Doesn't Require Mind Reading
Reality check: Your team orders supplies via InputKit forms. AP has to manually check budgets. Vendors don't get paid on time.
Automation: InputKit submissions auto-populate ApproveThis with:
- Calculated fields (total cost vs. department budget)
- Escalation rules for overspending
- Auto-archive approved requests to NetSuite
Who wins: Operations directors tired of Q4 budget surprises.
Setup That Takes Less Time Than Your Daily Standup
Connect via Zapier in three steps:
- Choose your InputKit trigger (new form, cross-sell submission, etc.)
- Map fields to ApproveThis (amounts, requesters, due dates)
- Set approval rules (who approves what, escalation paths)
Pro tip: Use ApproveThis' calculated fields to auto-flag requests over $10k or those missing compliance info. No more manually red-flagging submissions.
Features You'll Actually Use (No Bloatware Here)
For the Team That’s Always OOO
Vacation Delegation: Approvers in InputKit workflows get auto-reassigned if they’re out. No more "Waiting on Jim's reply" when Jim’s hiking the Alps.
For Legal Teams Who Love Fine Print
Conditional Routing: Route InputKit NDAs through legal, but send standard MSAs straight to sales ops after a manager sign-off.
For Finance’s Spreadsheet Addiction
Approval Thresholds: Auto-approve discounts under 15% in InputKit requests. Only escalate bigger deals to VP review.
Why This Isn’t Just Another Zap
Most Zapier integrations just move data. This one prevents these disasters:
The Overpromise: Sales offers a custom deal in InputKit without checking. ApproveThis forces compliance checks before the customer gets confirmation.
The Overspend: Teams order $50k in swag via forms. Approval thresholds block it until execs review.
The Black Hole: Customer submits a high-priority request. ApproveThis pings slack channels after 24hrs of inactivity.
Getting Started (Without the Sales Circus)
Test drive with two options:
1. Free Trial: Connect your InputKit account in < 15 mins. ApproveThis doesn’t require a credit card.
2. Custom Demo: See how a 200-person manufacturing company cut approval delays by 70%.
Pro tip: Start with one workflow - like cross-sell approvals. Expand once the team sees how much time they save.
The Bottom Line
ApproveThis + InputKit isn’t about flashy features. It’s about fixing the approval garbage fires that happen after someone clicks “submit” on a form. Less chasing. Fewer compliance risks. Customers who actually think you’re organized.
You’ve got better things to do than play approval tag. Let the robots handle it.
Integrate with InputKit Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for InputKit
Suggested workflows (and their Zapier components) for InputKit
Create approval requests for new completed cross-sell forms
When a customer completes a cross-sell form with InputKit, this automation creates an approval request in ApproveThis to streamline decision-making. The integration automatically routes form submissions for review, ensuring prompt approval workflows. *Note: Configure specific criteria in ApproveThis for request escalation.*
Zapier Components

Trigger
New Completed Cross-Sell Form
Triggers when a customer completes a cross-sell form.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new completed forms
When a customer completes a form on InputKit, this integration automatically creates an approval request in ApproveThis. It helps businesses quickly route incoming customer data for review and decision-making. *Note: Customize approval criteria in ApproveThis settings.*
Zapier Components

Trigger
New Completed Form
Triggers when a customer completes a form.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send email sequence for new approval requests
When a new approval request is initiated in ApproveThis, this automation sends an email sequence to the customer using InputKit. This workflow ensures that customers receive timely communication following the approval process. *Note: Update email templates in InputKit for personalized communication.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send a Sequence by Email
Sends a sequence by email to a customer.
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