ApproveThis manages your Web Shop Manager Integration approvals.

When Your Order Process Needs Adult Supervision

Let’s face it – most e-commerce approval workflows are held together by hope and CC’d emails. Someone creates an order. Someone else chases down signatures. A third person updates spreadsheets. And somewhere in the shuffle, a $50K PO gets approved by an intern because the CFO was on vacation.

That’s why pairing Web Shop Manager with ApproveThis isn’t just convenient – it’s damage control. We’re talking about automating the gatekeeping without losing control. Orders flow through proper channels while your team actually gets work done.

What This Duo Actually Does

Web Shop Manager handles the heavy lifting of inventory, orders, and shipping. ApproveThis handles the politics of approvals. Connect them via Zapier, and you’ve got a system where:

• High-value orders automatically require director sign-off
• Approval delays don’t bottleneck shipping
• External vendors can approve requests without logins

Key thing here? ApproveThis isn’t another tool your team has to learn. Approvers get requests via email, click approve/reject, and Web Shop Manager updates automatically. No new logins, no extra licenses for the other app – just decisions happening where they should.

Real-World Uses That Don’t Suck

1. Killing “Who Approved This?!” Moments

Scenario: A mid-sized outdoor gear retailer uses Web Shop Manager for B2B wholesale orders. Their old process? Sales reps would email managers PDFs for approval, then manually enter approved orders. Half the time, urgent requests got buried in inboxes.

With the integration:

• Any order over $15K auto-triggers an approval chain (Sales Director → CFO)
• Approvers get emailed links to approve/deny in one click
• Denied orders auto-email the sales rep with reasons
• Approved orders sync back to Web Shop Manager within minutes

Result: 23% faster order processing, zero unapproved bulk orders.

2. Vacation-Proofing Your Workflow

Scenario: A cosmetics brand’s marketing team runs flash sales via Web Shop Manager. Previously, if the CMO was traveling, price change approvals stalled for days.

Now:

ApproveThis automatically reassigns approvals to the deputy CMO if the primary doesn’t respond within 12hrs. Time-sensitive updates go live without last-minute panic.

Setup That Won’t Make You Hate Tech

Connecting Web Shop Manager to ApproveThis takes 15 minutes if you’ve used Zapier before. Here’s the cheat sheet:

1. Create a Zapier account (free tier works)
2. Choose your trigger: “New Order” in Web Shop Manager
3. Set action: “Create Request” in ApproveThis
4. Map fields: Order details → Approval request
5. Add logic: Like “If order total > $X, require CFO approval”

Pro tip: Use ApproveThis’ Calculated Fields to auto-flag orders needing special handling. Example: If [Product Category] = “Hazardous Materials” + [Quantity] > 100 → Require safety officer approval.

Why Your Finance Team Will Stop Yelling

Approval thresholds are the unsung hero here. Finance can set rules like:

• Auto-approve returns under $200
• Escalate discounts over 30% to regional managers
• Require dual signatures for international shipments

All without micromanaging every transaction. Real-time tracking means auditors get a clear “who approved what” trail – no more forensic email searches.

What You Can’t Do (And Why That’s Good)

This integration isn’t a magic wand. You still need to:

• Define clear approval rules upfront
• Train staff on exception handling
• Audit workflows quarterly

But that’s the point – it enforces your process instead of winging it. Customizable doesn’t mean chaotic.

Bottom Line for Decision Makers

If your e-commerce ops involve more than 20 approvals weekly, this integration pays for itself in:

• Risk reduction: No more accidental approvals
• Time saved: 5-7 hours weekly on chase emails
• Scalability: Handle 3X order volume without adding staff

It’s not sexy tech. It’s the plumbing that keeps your revenue engine from flooding.

Get Started (Without the Sales Circus)

Option 1: Register free, connect Web Shop Manager via Zapier, and test with a single product category.

Option 2: If you’re managing 50+ weekly approvals, book a 15-minute demo. We’ll show how HVAC suppliers and medical device companies use this setup – no generic pitch.

Either way, stop letting approval bottlenecks dictate your order velocity. Your competitors aren’t.