
ApproveThis manages your Snitcher Integration approvals.
April 17, 2025
Integration Category: Sales Crm
Let's cut to the chase - if you're using Snitcher to identify website visitors but still losing deals to slow approvals, you're leaving money on the table. That's like having a security camera that alerts you to shoplifters... after they've driven away with your inventory.
ApproveThis isn't just another approval tool. It's the missing link between identifying hot leads in Snitcher and actually doing something about them before they ghost you. When you connect these two through Zapier, you're not just automating workflows - you're building a sales machine that converts anonymous IP addresses into closed deals faster than your competitors can say "Let's circle back."
Why This Combo Works Like a Sales Supercharger
Snitcher tells you who's looking. ApproveThis ensures your team takes action - no more playing email tag or waiting for managers to return from vacation to greenlight outreach. Here's the breakdown:
Snitcher's Game
Identifies companies visiting your site
Tracks visitor behavior
Segments leads by intent signals
ApproveThis' Play
Auto-routes leads to correct approver
Enforces SLA compliance through deadlines
Tracks approval chain accountability
Together? It's like giving your sales team X-ray vision into which leads are worth pursuing and the authority to move immediately.
Real-World Use Cases That Actually Matter
1. Instant High-Value Lead Escalation
When Snitcher detects a Fortune 500 company spending 20 minutes pricing your enterprise solution, ApproveThis can:
- Auto-create an approval request with deal size estimates
- Route directly to CRO with "break glass" urgency
- Trigger calendar invites for executive outreach within 1hr
Who needs this: Cybersecurity firms, enterprise SaaS platforms, and anyone selling six/seven-figure contracts where timing is everything.
2. Compliance-Friendly Lead Handling
For healthcare or financial services firms where lead follow-up requires legal review:
- Snitcher flags a hospital network checking compliance docs
- ApproveThis routes to General Counsel + Compliance Officer
- Only approved messaging gets sent, with full audit trail
Pro tip: Use ApproveThis' calculated fields to auto-flag regulated industries based on Snitcher's firmographic data.
The Hidden Advantage Your CFO Will Love
Here's what nobody talks about - ApproveThis approvers don't need Snitcher licenses. When legal needs to sign off on healthcare leads but only uses your CRM twice a quarter? No $50/month seat going to waste. Your sales ops team gets to:
- Keep external counsel in the loop without software bloat
- Involve finance leads in enterprise deal approvals
- Bring in product leads for technical validation
...all without turning your tech stack into a budgetary horror show.
Setting Up Your Sales Approval Engine
Here's how to stop talking about leads and start closing them:
- Map your deal thresholds
Define what constitutes a "hot" lead in Snitcher (time on site, pages viewed, company size) - Build approval chains in ApproveThis
Use role-based routing - legal gets healthcare leads, engineering gets technical inquiries - Connect via Zapier
Two key triggers: - New lead in Snitcher → Create ApproveThis request
- Request approved → Push to CRM with priority flag
Pro move: Set up ApproveThis' vacation delegation so Europe-based leads get routed to APAC approvers during US off-hours.
Who Benefits Beyond Sales Teams?
Marketing Operations
No more arguing about lead quality - when Snitcher + ApproveThis auto-route MQLs, you get hard data on which campaigns drive approvable leads.
Customer Success
Auto-approve upsell requests from existing clients identified via Snitcher, using historical spend thresholds in ApproveThis.
Finance Teams
Get automatic visibility into enterprise lead pipeline without attending endless sales standups.
The Bottom Line
In the time it took to read this article, Snitcher probably identified 3 companies ready to buy. Without ApproveThis, those leads are already getting cold. The integration isn't about software - it's about removing the bureaucratic speed bumps between "interested visitor" and "closed-won deal."
Ready to stop losing deals to approval delays? Book a demo and we'll show you how to set up your first Snitcher approval workflow in 12 minutes flat.
Or keep doing approval spreadsheets. Your competitors hope you pick option two.
Integrate with Snitcher Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Snitcher
Suggested workflows (and their Zapier components) for Snitcher
Create ApproveThis requests for leads entering Snitcher segments
Need to streamline the approval workflow for new leads entering specific segments on your website? This integration automatically creates a new approval request in ApproveThis whenever a lead enters a Snitcher segment. Stay on top of approvals and ensure all potential leads are managed efficiently. *Note: Customize the approval steps in ApproveThis to suit your business logic.*
Zapier Components

Trigger
Lead Enters Segment
Triggers when a lead enters a segment.
Action
Create Request
Creates a new request, probably with input from previous steps.
Track new Snitcher leads with ApproveThis workflows
Monitor new business leads efficiently by leveraging this integration. Each time Snitcher identifies a new company visiting your website, it triggers the initiation of a new workflow in ApproveThis. This ensures every lead is tracked and followed up through the appropriate approval process. *Note: Ensure the workflow is properly configured in ApproveThis to match your criteria for new leads.*
Zapier Components

Trigger
New Lead
Triggers when Snitcher identifies a new company that has visited your website.
Action
New Request
Triggers when a new approval request workflow is initiated.
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