ApproveThis manages your 360 Application Service Integration approvals.

Why This Integration Isn’t Just Another Zap

Let’s cut to the chase: you’re using 360 Application Service to track website visitors and capture leads. That’s smart. But if your team’s still manually deciding which leads to pursue via Slack pings or email chains, you’re leaving money on the table. Enter ApproveThis – the missing link between spotting a lead and actually doing something about it.

When you connect these two platforms through Zapier, you turn real-time website analytics into actionable decisions. No more letting hot leads cool off while someone hunts down the right manager for sign-off. We’re talking about transforming anonymous website visits into approved next steps before your competition finishes their morning coffee.

What Happens When Approval Workflows Meet Lead Intelligence

360 Application Service tells you who’s looking at your site. ApproveThis tells your team what to do about it. Together, they handle the messy middle where most companies lose momentum. Here’s why this combo matters:

Speed Without Chaos

Marketing agencies love this integration because it solves a specific pain point: clients want fast responses to inbound leads, but internal teams need oversight. When a high-value lead from a 360 Application Service tracking form kicks off an automated approval chain, your sales team gets greenlit prospects in their CRM before the lead even finishes their second cup of coffee.

Oversight Without Micromanagement

E-commerce companies running flash sales use approval thresholds to auto-approve recurring visitors from specific IP ranges (looking at you, enterprise buyers), while flagging new visitors for manual review. ApproveThis handles the decision routing so category managers can focus on negotiating bulk deals instead of playing traffic cop.

Real-World Use Cases That Actually Matter

These aren’t theoretical scenarios – we’re talking specific fixes for problems your teams face daily:

Use Case 1: The High-Velocity Lead Triage

Problem: Your website gets 200+ new leads daily. Sales complains about quality; marketing complains about slow follow-ups.
Fix: Zapier triggers an ApproveThis workflow for every new 360 Application Service lead. Approval thresholds auto-approve leads that match ideal customer profiles (company size, page visits), while outliers get routed to sales managers.
Who Cares: SaaS companies with product-led growth models cut lead-to-approval time by 68% on average.

Use Case 2: The Silent Prospect Revival

Problem: Recurring visitors from enterprise companies aren’t filling out forms, but your SDRs don’t know they exist.
Fix: 360 detects repeat visits from target accounts. ApproveThis automatically creates approval requests for outbound sequences, escalating to CRO if legal needs to vet the approach.
Who Cares: Cybersecurity vendors using this combo report 3x more enterprise pipeline from stealth accounts.

Setting This Up Without Losing Your Mind

If you can build an IKEA bookshelf, you can handle this setup:

1. Create a Zap using 360 Application Service’s “New Detailed Weblead” trigger
2. Map critical data points (company URL, visit count, tracked pages) to ApproveThis
3. Set approval rules: “If 5+ page visits, auto-approve. If <5, route to regional sales lead.”
4. Connect approved requests to your CRM or outreach tool

Pro tip: Use ApproveThis’ calculated fields to score leads based on 360’s engagement data. A visitor who checked pricing pages three times? That’s an automatic 90+ score routing straight to your Closers group.

Why Your Teams Will Actually Use This

For Sales Ops:

Finally enforce that lead handoff SLA you’ve been pretending exists. Approval groups with sequential routing ensure Enterprise AE gets first dibs on big accounts, bypassing junior reps.

For Marketing:

Stop guessing which campaigns drive qualified leads. See which approved leads originated from specific 360-tracked pages, then double down on what’s working.

For Finance:

Approval thresholds prevent sales from offering unauthorized discounts. If a deal requires 15% off, it auto-escalates to you – no more rogue discounting.

The Nuts and Bolts You Care About

ApproveThis plays nice with 360 Application Service’s granular data:

• Trigger approvals based on visitor frequency, tracked pages, or referral sources
• Auto-attach 360’s lead intelligence PDFs to approval requests
• Use conditional logic: “If lead is from LinkedIn Ads, require CMO approval”

Bonus: Approvers don’t need a 360 license. Perfect for external stakeholders like channel partners who need to vet leads but shouldn’t have full platform access.

When to Steal These Ideas

Looking at you, specific industries:

Marketing Agencies

Auto-approve client leads meeting agreed-upon MQL criteria. Every approved request generates a Slack notification in the client’s channel. No more “Why didn’t you tell us?!” emails.

Healthcare Tech

Compliance teams get auto-generated approval requests when hospital networks repeatedly view HIPAA-compliance documentation. Legal signs off before sales makes contact.

Bottom Line: This Isn’t About Features

It’s about eliminating the approval black hole where leads go to die. 360 Application Service shows you who’s interested. ApproveThis ensures someone actually does something about it – with accountability, speed, and zero license sprawl.

If your lead approval process still starts with “Hey, should we…?” in a Teams chat, you’re losing deals. Not maybe. Not possibly. You are.

Register for ApproveThis today or grab a demo to see how approval automation actually works when it’s not built by robots who’ve never chased a quota.