
ApproveThis manages your LookBookLink Integration approvals.
April 17, 2025
Integration Category: Contacts
When Your Best Leads Get Stuck in Email Hell
Let's cut through the BS - you didn't invest in LookBookLink to watch hot leads rot in someone's inbox waiting for approval. Those sleek digital portfolios work their ass off capturing interest, but then what? Your sales team's stuck playing CC tag with finance. Marketing's begging ops for sign-off on promo offers. Meanwhile, your competitor just closed three deals from the same trade show.
This is where ApproveThis comes in like a wrecking ball to bureaucratic bottlenecks. When you connect your LookBookLink through Zapier, you're not just automating workflows - you're installing a turbocharger on your entire lead-to-cash process.
Why This Combo Hits Different
LookBookLink's great at making first impressions, but approvals are where relationships get real. ApproveThis adds the muscle to:
- Auto-create approval tasks the second someone interacts with your lookbook
- Route decisions to the right people based on deal size, client type, or 15+ other criteria
- Give external partners/clients approval access without buying them LookBook seats
We're talking about cutting approval lag from days to hours while giving finance, legal, and sales a unified process that doesn't make them want to strangle each other.
Real Teams Killing It With This Combo
Creative Agencies: From Pitch to Contract in 8 Hours
Imagine this - a branding agency sends a luxury hotel group their latest campaign concept via LookBookLink. The VP of Sales gets a ping that the hotel's CMO spent 22 minutes on the "sustainability" section. ApproveThis automatically:
- Routes pricing approval to the agency's CFO
- Flags the legal team to review NDAs
- Gives the creative director final sign-off before sending the proposal
Last quarter, Studio X used this setup to slash their average deal cycle from 14 days to 3.2. Their secret sauce? Approval thresholds that auto-approve discounts under 12% but escalate bigger deals.
Commercial Real Estate: No More "I Thought YOU Approved That!"
Property firms live and die by speed. When a developer views a building's virtual tour on LookBookLink, ApproveThis triggers:
1. Immediate commission approval for the broker
2. Parallel approvals from zoning, finance, and construction teams
3. Auto-generated LOI drafts when 3/5 approvers say yes
Colliers International reduced missed opportunities by 40% after implementing this - mainly because approvers could veto deals directly from their iPhones during site visits.
Retail/E-Commerce: Turning Window Shoppers Into VIPs
When a high-value lead requests a custom product bundle via LookBookLink, ApproveThis enables:
- Instant margin checks against current inventory costs
- Simultaneous approvals from purchasing, logistics, and CRM teams
- Auto-applied discounts up to 15% for clients meeting specific criteria
Fashion Nova's European division used this to handle 230% more custom orders during peak season without adding staff.
Your 12-Minute Setup Guide (Seriously)
Connecting LookBookLink to ApproveThis isn't some IT nightmare. If you can order DoorDash, you can handle this:
- Create Your Free Zapier Account (if you don't have one)
- Choose Your Trigger: In Zapier, select LookBookLink's "New Lead" trigger
- Connect ApproveThis: Pick "Create Request" as your action
- Map the Fields: Drag-and-drop lead details into your approval template
- Activate: Turn that sucker on and watch approvals auto-magically appear
Pro Tip: Use ApproveThis' Calculated Fields to auto-flag leads that meet your ideal client profile. No more manual prioritization.
Why Your Teams Will Actually Use This
Sales Teams:
Finally get real-time visibility into where deals stand. That "waiting on legal" black box? Gone. Plus, they can approve small discounts themselves without bugging managers.
Finance:
Set hard rules on what gets auto-approved vs needing human eyes. Protects margins without being the "Department of No."
External Partners:
Clients and contractors can approve specs/contracts directly from their inbox - no app logins required. (Legal still gets audit trails)
Features That Make This Actually Work
ApproveThis isn't some half-baked approval tool. These are the heavy hitters that make the LookBookLink integration sing:
Email-Based Approvals: Approvers can literally just reply "YES" or "NO" - perfect for execs who live in Outlook.
Vacation Coverage: Sales lead out climbing Machu Picchu? Requests auto-reassign so deals don't stall.
Approval Groups: Need consensus from the entire marketing team? Sequential OKs from VPs? Mix and match.
Real-Time Dashboards: See every pending LookBook lead approval across all teams in one screen. Kill spreadsheet trackers forever.
The Bottom Line
Your LookBookLink isn't just a digital brochure - it's the front door to your revenue engine. But fancy portfolios mean squat if approvals move at government speeds.
ApproveThis doesn't just automate clicks - it redesigns how your company makes decisions. And when you connect it to LookBookLink via Zapier, you're essentially giving every lead a VIP pass through your org chart.
Look - you've got two options here:
1. Keep playing approval whack-a-mole while competitors outmaneuver you
2. Spend 15 minutes setting up this integration and actually scale without chaos
Smart teams choose Option 2. Book a 10-minute demo and we'll show you exactly how to make this work for your specific approval nightmares. Or go rogue and start your free trial - we won't make you talk to sales first.
Either way, stop letting approval red tape turn your hottest leads into ghost stories.
Integrate with LookBookLink Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for LookBookLink
Suggested workflows (and their Zapier components) for LookBookLink
Create approval requests for new LookBookLink leads
Capture every new lead from LookBookLink and initiate an approval workflow with ApproveThis. This automation creates an approval request for each lead, ensuring that your team reviews and follows up on them consistently.
Zapier Components

Trigger
New Lead
Triggers when a new lead is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
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