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Enginemailer Integration

ApproveThis manages your Enginemailer Integration approvals.

April 17, 2025

Integration Category: Marketing Automation

Why This Combo Works Better Than Your Current Process

Let's cut through the BS: most teams use email chains or Slack pings for approvals because "that's how we've always done it." Meanwhile, marketing ops is stuck manually updating lists while finance chases down sign-offs. Here's where pairing ApproveThis with Enginemailer changes the game.

ApproveThis handles the decision-making logistics - routing requests, escalating when needed, keeping an audit trail. Enginemailer does what it's best at: moving contacts through campaigns. Connect them through Zapier, and you've got an actual system instead of a spreadsheet-and-prayer situation.

The kicker? Approvers don't need Enginemailer licenses. Your agency clients can approve campaign changes without getting access to your ESP. Finance can vet high-risk sends without seeing your entire contact list. No more $50/seat upsells just to get a sign-off.

Real-World Fixes for Teams That Actually Ship

1. Stop Letting Unvetted Contacts Crash Your Campaigns

Scenario: Your sales team uploads 5K "hot leads" to Enginemailer. Two days later, deliverability tanks because 40% are role-based addresses. Classic.

The Fix: Auto-send new Enginemailer contacts to ApproveThis. Set thresholds - if lead score >80 or domain matches target account list, auto-approve. Everything else? Route to sales ops for manual check. Approved contacts flow back into Enginemailer; rejects get a nurture sequence.

Who this saves: Marketing ops teams at SaaS companies using account-based campaigns. No more blacklist domino effects.

2. Kill the "Is This Campaign Legal?" Panic

Scenario: Your new copywriter drafts a promo email. Legal needs to approve it, but they're in a different time zone. Send gets delayed by 48 hours.

The Fix: Trigger approval requests when any Enginemailer campaign reaches "draft" status. Use ApproveThis' sequential approvals: compliance team first, then regional manager, then CMO. Bonus: Attach the HTML preview using calculated fields so approvers don't even need ESP access.

Who this saves: Global e-commerce teams running time-sensitive promotions across jurisdictions.

3. Automate Post-Campaign Follow Ups (Without Micromanaging)

Scenario: Contacts finish a lead-nurture sequence but sales never follows up. Marketing blames CRM, sales blames bad leads.

The Fix: When Enginemailer triggers "autoresponder completed," ApproveThis pings sales managers to approve lead reassignment. Set a 4-hour SLA - if no response, auto-escalate to VP. Approved leads push to Salesforce; expired requests trigger analytics review.

Who this saves: Mid-market consultancies where lead handoffs make or break quarterly targets.

Setup That Actually Takes 9 Minutes (We Timed It)

1. Zapier Hook: Connect Enginemailer to ApproveThis using Zapier's pre-built template.
2. Pick Your Trigger: New subscriber? Campaign draft? Autoresponder complete?
3. Map Critical Fields: Lead score → Approval threshold, Contact source → Routing group.
4. Set Escalations: No reply in 12hrs? Bump to department head automatically.
5. Test Live: Send a test Enginemailer entry. Approve via email. Watch the magic.

Pro Tip: Use ApproveThis' vacation delegation so campaigns don't stall when Jane from legal is hiking the Alps.

Why This Isn't Just Another "Integration"

Most Zapier combos just shuffle data. This pair actually changes team dynamics:

For Marketing Teams

Finally prove that delays are in legal, not your setup. Show real metrics: "82% of approvals completed within SLA." Use that in your next budget meeting.

For Operations

Kill the "Who approved this?!" post-mortems. Every Enginemailer change has a digital paper trail with approver comments and timestamps.

For External Partners

Agencies can submit campaign drafts via Enginemailer, get client approvals in ApproveThis without seeing each other's internal tools. No more "Reply all" chains with 12 people.

When You Should Not Use This Integration

We're honest here. This setup is overkill if:

  • Your team approves < 20 items/month
  • You only use Enginemailer for transactional emails
  • All decision-makers share one email inbox (please fix that first)

Ready to Stop Being a Human Routing Bot?

ApproveThis isn't another layer of bureaucracy. It's the system that lets Enginemailer do what it's good at (sending damn emails) while handling the politics of group decisions.

Next steps:
- Register for ApproveThis (free 14-day trial)
- Book a 15-min demo (we'll build your first workflow live)

P.S. If you're still manually forwarding approval emails, your future self will hate you. Just saying.

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Integrate with Enginemailer Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Enginemailer

Suggested workflows (and their Zapier components) for Enginemailer

Create approval requests for new Enginemailer subscribers

When a new subscriber is added in Enginemailer, this integration automatically sends a request for approval in ApproveThis to vet the subscriber details. It helps ensure that only qualified subscribers are added to your mailing list. *Note: Check approval routing configurations in ApproveThis.*

Zapier Components

Enginemailer Logo

Trigger

New Subscriber

Triggers when a new subscriber is created.

Action

Create Request

Creates a new request, probably with input from previous steps.

Update Enginemailer subscriber for approved requests

When an approval decision is completed in ApproveThis, this integration updates subscriber information in Enginemailer. It ensures subscriber records align with the latest approval outcomes, eliminating the need for manual updates. *Note: Ensure that subscriber data fields are mapped accurately.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Enginemailer Logo

Action

Add or Update Subscriber

Create a new subscriber or update the subscriber if the data exists.

Create approval requests for subscribers completing autoresponders

When a subscriber finishes an autoresponder series in Enginemailer, this integration triggers an approval request in ApproveThis for further review. It streamlines follow-up processes by ensuring necessary reviews are promptly initiated. *Note: Configure subsequent steps in ApproveThis as needed.*

Zapier Components

Enginemailer Logo

Trigger

Subscriber Completed Autoresponder

Triggers when a subscriber receives the last email in an autoresponder.

Action

Create Request

Creates a new request, probably with input from previous steps.

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