
ApproveThis manages your Paced Email Integration approvals.
April 17, 2025
Integration Category: Email
Let’s cut through the corporate jargon: approval processes suck. They’re the traffic jam in your workflow highway, the soggy fries in your business burger. But what if you could turn those fries into crispy golden perfection? That’s exactly what happens when you combine ApproveThis’s approval automation with Paced Email’s email control. We’re talking fewer “Did you see my email?” follow-ups, less spreadsheet archaeology, and zero “Who’s supposed to sign off on this?” confusion.
Why This Combo Works Like Coffee and Adderall
ApproveThis isn’t just another digital permission slip. It’s your approval Swiss Army knife with features like conditional routing, approval thresholds, and real-time tracking. Paced Email? Think of it as your email bouncer – controlling who gets in, when they get in, and how they get your attention through custom aliases and batched digests.
Together through Zapier, they create an anti-frustration device for:
- Marketing teams drowning in content review loops
- HR departments herding cats for policy approvals
- IT teams needing clean paper trails for security audits
Real-World Fixes for Actual Business Headaches
Use Case 1: The Digest Approval Shuffle
Picture this: Your marketing team creates a weekly customer digest in Paced Email. Normally, this would trigger a game of CC tag with legal, product, and compliance teams. With the integration:
1. Paced Email triggers a digest creation
2. Zapier fires up an ApproveThis request
3. All stakeholders get email/Slack approvals
4. Approved digests auto-send; rejected ones get flagged
Who this helps: Healthcare companies keeping PHI compliant, financial services firms meeting FINRA requirements, any team tired of “Reply All” storms.
Use Case 2: Inbox Alias Governance
New client project? Someone always creates a info@projectx email alias that never gets archived. Connect Paced Email’s alias creation to ApproveThis’ approval workflows:
- IT creates alias request
- Auto-routes to department heads based on project type
- Approved aliases get auto-provisioned
- Denied requests trigger cleanup workflows
Real impact: A manufacturing client reduced “ghost inboxes” by 73% in Q1, cutting their O365 license costs by $18k annually.
Special Sauce Features You’ll Actually Use
While other tools stop at basic approvals, ApproveThis brings the heavy artillery:
Approval Thresholds That Don’t Suck
Set automatic approvals for small expenses (“Yes, Karen can buy $50 office chairs”) but require human eyes on big spends (“No, Karen cannot buy $5k ergonomic thrones”).
Vacation Delegation That Works
Bob from accounting skiing in the Alps? Approval tasks automatically reroute to Susan without Bob needing to setup Outlook rules from his iPhone.
Calculated Fields for Grown-Ups
Auto-calculate discount approvals based on deal size: 10% off under $50k? Auto-approve. 15% over $100k? Escalate to VP.
Setup That Won’t Make You Want to Swear
For the “Send Approval Email on New Request” workflow:
- Zapier trigger: New ApproveThis request
- Action: Send email via Paced Email
- Map these fields:
- Request Title → Email Subject
- Requester Details → Custom Alias
- Approval Deadline → Digest Schedule
Pro tip: Use Paced Email’s batched digests for non-urgent approvals – gives approvers one clean summary instead of 50 notification emails.
Department-Specific Wins
Marketing Teams
Stop debating campaign budgets in Slack threads. Set approval thresholds where:
- Under $10k: Auto-approved
- $10k-$50k: Needs director approval
- $50k+: CMO must bless it
Legal Teams
Contract reviews via Paced Email aliases (contracts@company.com) auto-create approval tasks. Senior counsel only gets pinged for NDAs over 12 months term.
IT Teams
New software requests trigger:
1. Cost approval from finance
2. Security review from infosec
3. Final provisioning approval
...all through sequential approval groups.
The License Hack Everyone Misses
Here’s the dirty secret: Your external partners don’t need Paced Email licenses to approve stuff. Client needs to sign off on deliverables? Send their approval request through your project-specific alias (clientproject@company.com) – they approve via email without ever logging in.
A construction client uses this for change orders: subcontractors approve via email → approvals auto-log in Procore → accounting auto-generates invoices.
Common Screw-Ups to Avoid
Don’t be that guy who:
- Sets “Urgent!” on every approval (cry wolf syndrome)
- Forgets vacation delegation (approvals stuck in limbo)
- Uses single alias for all approvals (inbox hell)
Do be the person who:
- Uses approval thresholds to auto-approve 80% of routine requests
- Tags requests by type in Paced Email (legal@, budgets@, etc)
- Sets escalation rules for radio silence
Bottom Line: This Isn’t Sci-Fi
The combo isn’t about flashy features – it’s about eliminating the 37% of workdays lost to approval limbo (actual McKinsey number). Whether you’re a 50-person startup tired of growth pains or a 5k-employee enterprise sick of bureaucratic sludge, this integration acts like drain cleaner for your workflow pipes.
Best part? You don’t need to be a Zapier wizard. Our customers average 2.3 hours to first live workflow (yes, we track that).
Ready to stop being everyone’s email doormat?
Book a 15-minute demo or start a free trial. Worst case? You’ll free up 6 hours/week to finally clean up your actual inbox.
Integrate with Paced Email Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Paced Email
Suggested workflows (and their Zapier components) for Paced Email
Create approval request for new email digests
When a new email digest is sent from Paced Email, this integration creates an approval request in ApproveThis to review the content before distribution. *Note: Ensure that all necessary approval fields are configured in ApproveThis.*
Zapier Components

Trigger
Digest Created
Triggers when a new digest is sent.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send email for new approval requests
This integration sends an email using Paced Email whenever a new approval request is initiated in ApproveThis. It promptly notifies team members to take action on the new request. *Note: Customize the email content to fit your approval workflow.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send an Email
Sends an email from your chosen email alias.
Create approval request for new inbox aliases
Automatically create an approval request in ApproveThis when a new inbox alias is generated in Paced Email. This integration streamlines the review process for verifying and approving inbox setups. *Note: Check that the inbox alias data is correctly mapped in the approval request.*
Zapier Components

Trigger
Inbox Created
Triggers when a new inbox is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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