ApproveThis manages your Interact Integration approvals.

Why Your Marketing Team Hates Your Current Process

Let's paint a picture: Your Interact quiz just identified a hot lead who's ready to buy. They download your pricing sheet, request a demo, and... your sales team starts a three-day email chain debating who should handle it. By Tuesday, your prospect's moved on to a competitor who actually answers their damn phone.

This is why we built the ApproveThis-Interact integration. Not to make your life marginally better, but to eliminate the bureaucratic sludge that turns marketing wins into lost revenue. Here's how it works:

The Nerd Stuff Made Simple

Interact creates lead-generating quizzes. ApproveThis creates enforceable decision processes. Connect them through Zapier, and you get automatic approval chains that move at the speed of your business.

Key technical details:

• Triggers when new Interact leads hit your system
• Routes approval requests based on lead score, department, or custom rules
• Pushes approved leads directly into your CRM/email workflows

But let's skip the sales pitch. You care about what this actually fixes.

Three Teams That Stop Hating Each Other

1. Marketing: From Lead Gen to Revenue Proof

Your CMO loves Interact's lead numbers but can't prove ROI. Here's why:

Example: A SaaS company uses an "Which plan is right for you?" quiz. High-intent leads get stuck waiting for sales approvals. With ApproveThis:

• Leads scoring 80+ auto-route to Sales Directors
• Mid-tier leads trigger discount approval workflows
• All others get immediate nurture sequences

Actual result from a 200-person fintech: 23% faster lead response time, 15% increase in qualified demos booked.

2. Sales: Stop Chasing Interns for Sign-Offs

Your AE closes a deal that needs legal review. Instead of CC'ing 12 people and praying:

- Create approval request in ApproveThis
- Legal team gets email with embedded contract
- One-click approve/deny with comments
- Approved docs auto-sync to Salesforce

Bonus: Use calculated fields to auto-flag contracts over $50K for exec review. No more manual checking.

3. Operations: Kill Shadow Approvals

Every company has that one manager who "forgets" to approve PTO requests. Our solution:

- Interact quiz collects vacation requests
- ApproveThis routes based on department/date
- Auto-delegate if approver is OOO
- Denied requests trigger alternative options

Pro tip: Set approval thresholds to auto-approve requests under 3 days if within policy.

Setup That Doesn't Require an IT Ticket

We've all seen "easy" integrations that need a developer. This isn't that.

5-minute setup:

1. Connect Interact to Zapier
2. Choose your trigger (new lead, specific quiz completion)
3. Map quiz responses to ApproveThis fields
4. Set approval rules (consensus vs. sequential, thresholds)
5. Test with live data

Critical note: Approvers don't need Interact licenses. Huge for external partners or frugal finance teams.

Real-World Use Cases for Teams That Give a Damn

Use Case 1: Enterprise Sales Pipeline Triage

A 1,200-employee cybersecurity firm uses Interact's "Threat Assessment" quiz. High-risk leads trigger:

1. Immediate ApproveThis workflow
2. Security team validates lead's infrastructure details
3. Approved leads get assigned to senior AEs
4. Denied leads enter technical nurture track

Result: 40% reduction in wasted sales cycles.

Use Case 2: E-commerce Flash Sales

Fashion retailer runs Interact "Style Quiz" during Black Friday. Leads requesting discounts over 30%:

- Auto-route to regional managers via ApproveThis
- Approve/deny with custom promo codes
- Codes sync to Klaviyo in real-time

Outcome: Processed 2,800 discount requests in 72 hours with two junior staffers.

Features You'll Actually Use (No Bloatware Here)

We know you hate paying for unused features. Here's what matters:

Email approvals: Approvers can reject sketchy leads from their phone during your competitor's boring webinar.

Vacation delegation: Sales director at the airport? Requests auto-reassign to their VP without missing SLAs.

Real-time tracking: Prove to your C-suite that marketing leads aren't rotting in someone's inbox.

When to Call BS on This Integration

This isn't magic fairy dust. It works if:

- You get ≥100 Interact leads/month
- Multiple teams touch each lead
- You track approval bottlenecks in Excel (ouch)

It's overkill if you're a 5-person startup where everyone shares a Slack channel.

Your Move

You've got two options:

1. Keep letting Interact leads decay while approvers hunt down sticky notes with passwords
2. Try ApproveThis free for 14 days (no CC required)

Choose wisely.