ApproveThis manages your Taplio Integration approvals.

When Approval Meets Amplification

Taplio helps you dominate LinkedIn. ApproveThis keeps your team from looking like amateurs. Together? They're the ultimate guardrails for scaling professional presence without tripping over internal bottlenecks.

Mid-sized companies using Taplio typically hit two walls:

• Content approval logjams that kill posting momentum
• Missed engagement opportunities because "Who's handling this?"

ApproveThis fixes this by injecting structured decision-making into Taplio's growth engine. No more email threads. No more "I thought Sarah was reviewing that." Just auditable, deadline-driven approvals that match your actual business rules.

Why This Combo Doesn't Just "Work" – It Upgrades Your Game

Taplio's about maximizing LinkedIn impact. ApproveThis is about minimizing decision paralysis. The integration (via Zapier) turns these into a single workflow muscle. Here's where it matters:

For Marketing Teams

Your social media coordinator finds a golden engagement opportunity through Taplio's analytics. Instead of Slack-bombing department heads for approval, ApproveThis routes it:

• Auto-calculates budget impact if it's a paid collaboration
• Pings CMO only if deal size crosses $X threshold
• CCs legal via email (no extra license needed)

For Client Services Teams

Agency clients want to approve LinkedIn posts but hate logging into new platforms. With ApproveThis:

• Clients approve/reject via email
• Auto-archives decisions with Taplio post IDs
• Delays trigger escalation paths

Real Workflows, Not Demo Fluff

Use Case 1: Engagement Triage System

Taplio spots a surge in comments on your thought leadership post. ApproveThis determines who needs to respond:

How it runs:

1. Taplio detects comment spike → Zapier triggers ApproveThis
2. Approval request auto-populates:
- Post context
- Sentiment analysis (if negative, routes to PR lead)
- Response deadline based on engagement velocity
3. Legal only involved if keywords like "lawsuit" appear
4. Approved responses get logged in Taplio

Who needs this: Consulting firms, SaaS companies, anyone using LinkedIn for lead gen.

Use Case 2: Pre-Publish Veto Rights

Your Taplio-scheduled post about the new feature drop needs final legal check. But your GC doesn't use Taplio. Classic.

The fix:

- Taplio's "Post Published" trigger → ApproveThis workflow
- Legal gets email with post preview + compliance checklist
- 24hr SLA before auto-escalation to CRO
- Approval recorded against Taplio post ID

Who kills inefficiency here: Healthcare marketers, fintechs, public companies.

Setup That Doesn't Need IT Involvement

If you can use a toaster, you can connect these. Seriously:

1. Create a Zapier account (free tier works)
2. Choose Taplio trigger (new engagement/post)
3. Select ApproveThis action ("Create Request")
4. Map Taplio data to approval fields
5. Test with a live post → approve via email

Total time: Under 18 minutes (we timed it).

Features You'll Actually Use

ApproveThis isn't just another approval layer. These matter when scaling:

Threshold Escalations

Example: LinkedIn ads manager proposes $50k campaign.
- Auto-approve if ≤ $10k
- Escalate to CFO if >$10k
- Include Taplio performance data in request

Vacation Coverage

CMO on leave? ApproveThis auto-reassigns their Taplio-related approvals to CRO without Taplio access changes.

Calculated Fields

Automatically add:
- Engagement rate from Taplio
- Estimated lead value
- Compliance risk score
...to approval requests

Why This Beats "Just Using Taplio"

Taplio's genius is LinkedIn execution. ApproveThis's edge is making that execution accountable at scale. Without this:

- Content calendars get stuck in "review loops"
- Crisis comments go unanswered over weekends
- Junior staff second-guess every interaction

The integration gives structure without bureaucracy. Approval rules adapt to post type, engagement level, dollar amounts – not one-size-fits-all delays.

Bottom Line for Decision Makers

If LinkedIn is a revenue channel (not just branding), unmanaged approvals create two risks:

1. Speed kills: Move too fast without checks = compliance fires
2. Bottlenecks starve: Over-control = missed opportunities

ApproveThis + Taplio via Zapier is the pressure valve. It lets legal sleep while sales teams leverage LinkedIn at pace.

What Now?

If your LinkedIn is handled by more than one person (or involves external clients), this isn't optional infrastructure. It's how you scale without facepalms.

Next steps:
- Register for ApproveThis (free 14-day trial)
- Book a Taplio demo if not already using
- Connect both in Zapier → test with one campaign

Total time investment: Less than your last all-hands meeting. ROI: Preventing one bad post pays for both tools.