ApproveThis manages your iPost Integration approvals.

When Approval Workflows Meet Hyper-Targeted Marketing

Let’s be real – most marketing teams aren’t exactly hurting for data. What they’re missing is clearance to use it. Enter the combo of ApproveThis (the no-BS approval engine) and iPost (the email personalization powerhouse). Together, they turn “Can we send this?” into “It’s already working.”

Here’s the deal: iPost lets you slice contacts like a deli meat slicer, but legal hates surprises. ApproveThis acts as the bouncer, making sure only approved campaigns hit send. No more rogue email blasts. No more compliance panic attacks. Just campaigns that move fast without breaking things (or rules).

Why This Integration Doesn’t Suck

Most workflow tools treat approvals like an obstacle course. Ours treats them like guardrails on a highway – keeping you out of the ditch without slowing you down. Here’s what changes when you connect ApproveThis and iPost via Zapier:

• Legal actually replies to your emails now (because you’re not spamming them with PDF attachments)
• New contacts get processed before your coffee cools (automatic routing based on list rules)
• Approval bottlenecks become someone else’s problem (escalation rules and delegation handle the nagging)

The kicker? Approvers don’t need an iPost license. Perfect for agencies handling client campaigns or cross-department reviews where not everyone lives in your ESP.

Real Uses for Real Companies

1. The “Don’t Spam Our VIPs” Protocol

Who needs it: Retailers launching loyalty campaigns, SaaS companies with enterprise tiers

Here’s how it goes down: When iPost tags a high-value contact (say, lifetime spend over $10k), ApproveThis automatically routes a campaign approval to both marketing leadership and legal. Legal gets the email copy, marketing gets the segmentation logic, and the contact doesn’t move an inch until both greenlight it.

ApproveThis feature highlight: Calculated Fields auto-flag contacts meeting revenue thresholds. No manual spreadsheets. No “Oops, we emailed Jeff Bezos a 20% off coupon.”

2. The Compliance Time Machine

Who needs it: Healthcare marketers, financial services, anyone regulated enough to need a lawyer on speed dial

iPost journeys get created → ApproveThis pings compliance → They review in their inbox → Approved journeys auto-activate. Denied ones trigger a Slack alert to rewrite. All without anyone logging into iPost. Bonus: Vacation delegation means your compliance officer’s beach day doesn’t become your campaign’s delay.

3. The Clean List Hack

Who needs it: Companies tired of paying ESP fees for dead contacts

New signup hits iPost → ApproveThis routes to sales for lead validation → Approved contacts get segmented. Denied ones get scrubbed. All through email replies. Sales team stays happy, list hygiene stays tight, and your ESP costs don’t balloon with fake signups.

Setting This Up Without Losing Your Mind

Zapier’s the glue here. Three steps even your least techy marketer can handle:

1. Create your “golden path” approval workflow in ApproveThis (think: who needs to approve what, and when)
2. Connect iPost triggers to ApproveThis actions in Zapier (we’ve got pre-built templates if you hate dropdown menus)
3. Test with a dummy segment (protip: name it “DO NOT SEND – TEST” unless you enjoy explaining mistakes to your CEO)

Pro tip: Use ApproveThis’ Approval Thresholds to auto-approve low-risk segments (like re-engagement campaigns) while flagging high-value ones for human review. Cuts approval volume by 30-60% for most teams.

Who Actually Benefits From This?

Marketing Ops Teams

Stop being the human router between iPost and legal. Set up conditional rules so compliance only sees campaigns targeting regulated industries or high-risk segments. Everything else flows automatically. Your new hobby? Actually analyzing campaign metrics instead of chasing approvals.

Growth Hackers

Launch lead gen campaigns without waiting for legal to review every variant. ApproveThis can auto-approve any campaign under 5k sends, while bigger swings get manual checks. A/B test your way to glory without someone upstairs hitting pause.

Agency Teams

Client needs to approve campaigns but shouldn’t have full iPost access? Send approvals through ApproveThis with campaign previews. They click “Approve” in email, you retain control of the actual ESP. No more “I accidentally deleted the journey” panic calls.

Why This Beats “Just Using iPost’s Built-In Approvals”

iPost’s okay at sending emails, but let’s not pretend their workflow tools are robust. ApproveThis adds:

• Multi-department routing (Marketing head + Legal + CMO all need to sign off? Done.)
• Audit trails that hold up in court (Because someday, someone will ask “Who approved that campaign?”)
• Email approvals that don’t get buried in inboxes (Automatic reminders, escalation paths, the whole nine yards)

Plus, let’s be real – your legal team isn’t logging into yet another martech tool. Email-based approvals get 83% faster responses according to our data (which we can’t share verbatim, but trust us).

Common “Yeah, But…” Scenarios

“We Have Custom Approval Logic”

ApproveThis handles nested conditions like “If open rate < 20%, require VP approval” or “Automatically approve any campaign under $5k budget.” Set it once, then let it run.

“Our Approvers Change Constantly”

Dynamic approval groups mean you can route based on iPost tags. New healthcare campaign? Auto-route to Pharma Compliance Team. Enterprise upsell? Goes straight to Sales Leadership. No more updating spreadsheets every quarter.

“We Need Client Sign-Offs”

External approvers get a branded portal (no ApproveThis login needed) where they can review iPost journey details, comment, and approve. All activity syncs back to your iPost logs. Clients feel involved without you risking them breaking your setup.

Getting Started Without the Overhead

Here’s the playbook we give new customers:

1. Map your current iPost approval choke points (Where do campaigns stall?)
2. Build matching workflows in ApproveThis (Start with 1-2 key processes)
3. Connect via Zapier using our pre-built templates (Under 15 minutes)
4. Run a live test with actual campaigns (Prove it works before full rollout)

Most teams see 40% faster campaign launches within 2 weeks. The secret? ApproveThis isn’t another tool – it’s the missing layer between your ESP and the humans who need to okay things.

Bottom Line

If your iPost campaigns wait on approvals more than they wait on creative, you’re doing it wrong. ApproveThis cuts the red tape without cutting corners. Set up the integration, and suddenly those “Can I get a sign-off?” emails become “Campaign launched – results coming in.”

Get Started with ApproveThis (Free for 14 days, no “talk to sales” nonsense)

Or if you’re the cautious type: Book a 10-minute demo (We’ll show you the goods, no pitch)