
ApproveThis manages your AEvent Integration approvals.
April 17, 2025
Integration Category: Sales Crm
Let's talk about the worst part of event planning (no, not dealing with gluten-free cupcake vendors). It's getting sign-offs from six different departments while your registration list grows faster than a TikTok trend. Enter ApproveThis and AEvent – the tag team that automates approval bottlenecks so you can focus on actual event planning instead of playing email tag with legal.
Why This Integration Doesn't Suck
AEvent handles registrations like a pro, but let's be real – most companies still route event details through Slack threads, sticky notes, and hope. ApproveThis adds structure without the corporate BS: automatic routing based on dollar amounts, instant escalations when Karen from legal ghosts you, and approvals that happen in email so people don't have to learn new software.
Here's the kicker: Your approvers don't need AEvent licenses. External vendors, clients, or that CMO who only checks email on their yacht? They can approve requests without jumping through hoops. Meanwhile, your team gets audit trails that'll make compliance people actually smile.
How It Works (Without the Tech Jargon)
Using Zapier, we connect AEvent's triggers to ApproveThis' approval engine. Translation: When someone registers for your $100k conference, AEvent pings ApproveThis to start an approval chain based on your rules. No coding, no CSV exports, no losing requests in someone's promo email folder.
Key Integration Points
- AEvent Triggers: New registrations, waitlist changes, payment issues
- ApproveThis Actions: Auto-route approvals, calculate budget impacts, escalate stale requests
Real Uses for Real Companies
This isn't some "maybe someday" feature list. Here's how actual teams use the integration:
Use Case 1: Corporate Event Budget Approvals
A global tech company uses AEvent for their developer conferences. Problem: Every venue contract required 4 approvals across departments, causing 2-week delays. Now:
- AEvent registration numbers trigger budget approval thresholds in ApproveThis
- Contracts over $50k auto-route to CFO + legal
- Approvers get email summaries with attendee demographics for context
- Miss a deadline? Requests jump to department VPs automatically
Result: Signed contracts in 72 hours instead of playing approval ping-pong.
Use Case 2: External Speaker Vetting
A healthcare conference organizer needs 3 internal reviews for every speaker submission via AEvent. Old way: Spreadsheet hell. New way:
- Speaker submits through AEvent
- ApproveThis routes bio + abstract to compliance, marketing, and content leads
- Conditional logic skips marketing review for MD speakers
- All approvals collected in one thread with version control
Bonus: Rejected speakers get automated follow-ups from AEvent's system.
Use Case 3: Last-Minute Event Changes
An event agency managing 20+ clients uses AEvent's waitlists. When VIP tickets free up:
- AEvent triggers approval request for premium offers
- ApproveThis calculates upsell potential using custom fields
- Client decision-makers approve via email in <60 seconds
- Auto-update AEvent registrations without manual entry
They've upsold $12k/month in upgrades using this alone.
Setup That Doesn't Require an IT Guy
1. Connect AEvent to Zapier: Auth your AEvent account in Zapier
2. Choose Trigger: "New Event Registration" or other AEvent activity
3. Add ApproveThis Action: Map key fields like attendee type, ticket price, event ID
4. Set Approval Rules: Add thresholds (e.g., auto-approve under $1k), assign groups
5. Test with Live Data: Zapier's test mode lets you fake a registration to debug
Pro Tip: Use ApproveThis' Calculated Fields to auto-flag high-risk events. Example: If AEvent shows 50+ registrants from a single company, require extra approvals to avoid competitor saturation.
Which Teams Actually Care?
Marketing: Stop chasing execs for webinar speaker approvals. Set dollar thresholds so small decisions don't clog the pipeline.
Legal/Compliance: Automatically route events with NDAs or health data requirements. Attach contracts directly in approval requests.
Finance: Real-time budget tracking as approvals happen. Escalate overspend requests before they blow the Q4 forecast.
External Partners: Let vendors approve booth changes or sponsors approve branding – all without giving them full AEvent access.
Features You'll Actually Use
Beyond basic approvals, these matter for events:
- Vacation Delegation: Speaker approval stuck with someone on PTO? Requests auto-reassign.
- Consensus vs Sequential: Need 3/5 marketing leads to approve? Or strict CMO → CFO order? Set it once.
- Approval Playbooks: Save common workflows like "International Attendee Review" as templates.
When to Use Something Else
This integration isn't magic. If you need real-time attendee sentiment analysis or complex payment splits, talk to sales. But for 90% of approval headaches slowing down your AEvent workflow? This works.
Bottom Line
ApproveThis + AEvent via Zapier is for teams tired of:
- Losing registration momentum while waiting on approvals
- Manually updating 12 systems when a request gets denied
- Explaining for the 100th time where to click "approve"
It's approval automation that doesn't feel like over-engineered enterprise junk.
Get Started with ApproveThis (takes 8 minutes) or book a 15-minute demo if you like humans.
Integrate with AEvent Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for AEvent
Suggested workflows (and their Zapier components) for AEvent
Create approval requests for new event registrations
When a new event registration occurs, create an approval request in ApproveThis for review. This integration streamlines event management by automating the approval process for attendee entries. *Note: Ensure that your approval workflow in ApproveThis is configured to capture key event details.*
Zapier Components

Trigger
New Event Registration
Triggers when user registers for event.
Action
Create Request
Creates a new request, probably with input from previous steps.
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