
ApproveThis manages your Deformity Integration approvals.
April 17, 2025
Integration Category: Forms
Let's cut through the corporate speak - you're here because your approval processes suck. Forms get lost in Slack hell. Finance ghosts your purchase requests. Karen from legal takes three business days to approve a damn blog post. We get it. That's why we're talking about connecting Deformity's AI-powered forms with ApproveThis' no-BS approval automation.
Why This Combo Doesn't Just Work - It Actually Solves Problems
Deformity builds forms that people actually want to fill out. ApproveThis forces people to actually make decisions. Together? They turn "I'll get to it later" into "done before your coffee gets cold." Here's the breakdown:
Deformity Does:
- Creates forms that convert (think: 30% fewer abandoned requests)
- Uses AI to ask better questions upfront
- Captures clean data that doesn't make you want to stab Excel
ApproveThis Adds:
- Automatic routing so requests can't hide under Bob's vacation replies
- Real-time tracking so you know exactly who's holding things up
- Conditional logic that skips unnecessary approvals (no more CC'ing the whole company)
Real-World Use Cases That Don't Sound Like MBA Bullshit
We'll skip the "streamlined synergies" and talk actual scenarios:
Marketing Teams: Stop Begging for Content Approvals
Your Deformity form captures campaign details, attached files, and budget. ApproveThis automatically:
1. Routes to legal if there's trademarked terms
2. Pings the CMO only if spend >$5K
3. Sends to compliance if using customer data
All while your team actually gets work done.
HR: Onboarding That Doesn't Require 17 Sign-Offs
New hire submits equipment requests through Deformity. ApproveThis:
- Auto-approves standard laptops
- Flags $3K standing desk requests to department heads
- Routes software access requests to IT based on role
All before the new person's first "Where's the bathroom?" email.
Finance: Expense Reports That Don't Make You Want to Quit
Field team submits receipts via Deformity. ApproveThis:
- Auto-approves meals under per diem
- Escalates questionable charges with one click
- Syncs approved amounts directly to your accounting software
Without the 3-week email chain about a $12 Uber ride.
How This Actually Works (Without Needing an IT Degree)
Setting this up takes less time than your last pointless status meeting:
- Connect both apps through Zapier (we're talking 3 clicks)
- Build your Deformity form with the actual fields you need
- Set approval rules in ApproveThis once - who needs to see what, when, and why
Pro tip: Use ApproveThis' calculated fields to auto-flag requests that need extra attention. Example: "If total > $10K AND department = Marketing, require CFO approval."
The Nerd Stuff You Actually Care About
Key features that make this work without falling apart:
- Email approvals: External partners can approve without another login
- Vacation coverage: Automatically reassign approvals when Karen's out
- Thresholds: Auto-approve small stuff, escalate big decisions
Who Benefits Beyond the Obvious?
Operations Teams:
Procurement requests that automatically check budget vs. actuals before routing. No more "Who approved this?!" warehouse surprises.
Client Services:
Get client sign-offs through Deformity forms, track revisions in ApproveThis, and never have a "I thought you approved this!" fight again.
Healthcare Admin:
Patient intake forms that trigger insurance verification approvals without violating HIPAA. (Yes, it's compliant. No, we don't store sensitive data.)
The Elephant in the Room: License Costs
Here's the kicker - approvers don't need Deformity licenses. Your external vendors can approve purchase orders through email without you paying for extra seats. Clients can sign off on deliverables without accessing your internal tools. Departments can collaborate without budget fights over software licenses.
Common Objections (And Why They're BS)
"We need custom workflows!"
You can build 20 different approval paths in ApproveThis faster than writing the spec for your dev team.
"Our process is too complex!"
Conditional logic handles 90% of "exceptions." The other 10%? Those were bad processes anyway.
"We're not technical enough!"
If you can set up a Gmail filter, you can build these automations. Seriously.
Getting Started Without the Sales Circus
1. Grab an ApproveThis trial (no credit card needed)
2. Connect to Deformity via Zapier (takes 4 minutes)
3. Build one approval flow for your most annoying process
4. Watch your team actually hit deadlines for once
Not convinced? Book a 12-minute demo where we'll show you how to cut approval times by 60% minimum. No "digital transformation" jargon - just actual working examples from your industry.
Bottom Line
If you're still manually routing approvals in 2024, you're not being careful - you're being stubborn. Deformity captures what you need, ApproveThis forces decisions, and together they save your team from approval purgatory. The hardest part? Explaining why you waited so long to fix this.
Integrate with Deformity Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Deformity
Suggested workflows (and their Zapier components) for Deformity
Create approval requests for new responses from Deformity
When a new response is submitted in Deformity, this integration creates an approval request in ApproveThis to streamline decision-making and track request progress in real time. *Note: Customize the approval workflow details to match your business requirements.*
Zapier Components

Trigger
New Response
Triggers when a new response is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
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