
ApproveThis manages your Survey Booker Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Your CRM and Approvals Need Couples Therapy
Let's be real - most companies treat approvals like that one junk drawer everyone has. You throw in purchase requests, customer onboarding checklists, and rescheduled inspections, then slam it shut before anything falls out. Meanwhile, your Survey Booker CRM is over here working overtime to manage client surveys and schedule inspections while your team plays Slack tag trying to get signatures.
ApproveThis acts like the bouncer for your business processes. We automate approval chains so decisions get made without the endless email threads. Survey Booker handles the customer dance - surveys, scheduling, feedback. Together through Zapier? It's like giving your operations team a espresso IV drip.
Here's the kicker: ApproveThis doesn't make your approvers buy another software license. External inspectors? Client contacts? They can approve directly via email while you keep Survey Booker access locked down for your core team. No more "I can't find the login" excuses.
Four Ways This Integration Actually Solves Real Problems
1. New Customer Vetting Without the Paper Chase
What breaks: Sales closes a new commercial inspection client in Survey Booker. Now accounting needs credit check approval, operations verifies survey scope, and legal rubber-stamps the contract. Cue the spreadsheet ping-pong.
How it works: Zapier triggers an ApproveThis workflow the second the client hits Survey Booker. Route to finance for credit terms review, tag in the lead surveyor for resource checks, then loop legal - all with conditional thresholds so small contracts skip straight to execution.
Who wins: Property management firms processing 50+ inspection clients monthly. Automate vetting so new site surveys start 3 days faster without chasing department heads.
2. Handling Bad Reviews Without the Panic Meetings
What breaks: A 1-star survey review lands in Survey Booker. Now there's 12 Slack threads about who should respond, what discount to offer, and whether to reassign the inspector. Damage control starts yesterday.
How it works: Trigger an approval chain on negative reviews (we suggest auto-flagging anything under 3 stars). Route to operations for root cause analysis, customer success for response drafting, and execs for compensation approval - all while keeping the paper trail intact for QA.
Who wins: Environmental consultancies managing regulatory compliance surveys. Turn complaint resolution from a week-long blame game into a documented process that keeps clients and regulators happy.
3. Rescheduled Inspections That Don't Tank Your Margins
What breaks: Client postpones a roof survey in Survey Booker. Your field team already scheduled equipment rentals. Now someone needs to approve eat-the-cost vs. reschedule fees vs. eating the cost - usually after the fact.
How it works: Auto-create approval requests with cost impact calculations when inspections move. Send to PMs for rescheduling feasibility checks, then accounting for penalty approval thresholds. Bonus: Use ApproveThis' calculated fields to auto-flag bookings that trigger liquidated damages.
Who wins: Engineering firms managing complex infrastructure assessments. Cut project overruns by forcing financial sign-off before agreeing to schedule changes.
4. Unsubscribe Meltdowns Turned Into Strategy Sessions
What breaks: A high-value client opts out of Survey Booker emails. Sales panics, marketing blames deliverability, and nobody checks if they actually renewed their contract.
How it works: Trigger approvals that require sales to confirm account status, marketing to audit comms frequency, and CS to do personal follow-up - all before the unsubscribe finalizes. Use approval groups to parallel-track these checks instead of playing hot potato.
Who wins: Specialty surveyors in niche markets (geotechnical, maritime, etc.). Protect hard-won client relationships by treating opt-outs as account health checks, not just unsubs.
Why This Isn't Just Another Zap
Most Zapier integrations just shuffle data. This combo actually forces accountability:
- Approval thresholds auto-approve routine reschedules under $500 or escalate big-ticket changes
- Vacation coverage ensures inspection date changes don't stall because someone's on PTO
- Calculated fields show real-time margin impacts when clients change survey parameters
Example: A land surveyor uses approval groups to require consensus from 3 civil engineers on boundary dispute resolutions. Survey Booker tracks the client comms, ApproveThis documents the technical sign-offs - all without engineers needing CRM access.
Setting This Up Without Losing Your Mind
Connect in Zapier in 15 minutes flat:
- Pick your trigger in Survey Booker (new client, rescheduled inspection, etc.)
- Map key fields - client value, survey type, contract terms
- Build the ApproveThis workflow with role-based approvals
- Add conditional logic (example: auto-approve residential surveys under $5k)
- Test with live data - we recommend using a "sandbox" client in Survey Booker
Pro tip: Use ApproveThis' email approvals so external inspectors or clients can approve without another login. They reply "Approved" and it feeds back into Survey Booker automatically.
Who Actually Cares About This? (Besides Your CFO)
Field Teams
Stop showing up to sites before contracts get approved. Get automatic alerts when client approvals clear in Survey Booker, complete with survey scope docs attached.
Sales Ops
Embed approval SLAs in client proposals. "Your survey starts within 24hrs of sign-off" works better when the system enforces it.
Risk Managers
Audit trails showing who approved contentious survey findings directly in the CRM record. No more "I thought legal cleared this" excuses.
This Isn't a Silver Bullet (But It's Damn Close)
ApproveThis + Survey Booker won't fix your coffee machine or make clients stop rescheduling Friday PM inspections. But it will:
- Cut approval delays from days to hours
- Reduce compliance risks with documented sign-offs
- Give managers visibility without micromanaging
Example: A municipal survey team reduced permit approval backlogs by 40% by linking Survey Booker submissions to automatic DOT approval chains.
Time to Stop Losing Requests in the Slack Void
If you process more than 20 approvals monthly across Survey Booker workflows, this pays for itself in reclaimed hours. Especially if you're still using "Reply all" email chains or (shudder) printed forms.
Connect via Zapier today, or book a live demo to see how approval automation actually works beyond the sales deck.
Pro tip: Ask about our conditional approval paths during your demo - they're perfect for complex survey projects requiring phased sign-offs.
Integrate with Survey Booker Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Survey Booker
Suggested workflows (and their Zapier components) for Survey Booker
Create approval requests for new Survey Booker customers
Ensure effective onboarding by generating approval requests whenever a new customer is added to Survey Booker. This integration helps you streamline approval workflows and ensure all new customers are properly processed through approval channels.
Zapier Components

Trigger
New Customer
Triggers when a new unique customer is added to Survey Booker. Add new customer details to other apps.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval workflows for new Survey Booker reviews
React promptly to customer feedback by initiating an approval workflow whenever a new review is received on Survey Booker. This automation ensures timely evaluation and response to customer input, highlighting important reviews for team action.
Zapier Components

Trigger
New Review
Triggers when a customer has left a new review on Survey Booker.
Action
New Request
Triggers when a new approval request workflow is initiated.
Organize approval requests for rescheduled inspections
Maintain transparency and order by creating an approval request each time an inspection date is rescheduled in Survey Booker. This integration ensures every scheduling change is evaluated and authorized appropriately.
Zapier Components

Trigger
Inspection Date Rescheduled
Triggers when the inspection date has been rescheduled on Survey Booker.
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate approval requests for email unsubscribes
Monitor customer engagement by generating an approval request whenever a customer unsubscribes from email communications via Survey Booker. This integration aids in strategizing and understanding customer behavior for improved marketing efforts.
Zapier Components

Trigger
Customer Unsubscribed From Email
Triggers when a customer unsubscribes from a lead nurture email.
Action
Create Request
Creates a new request, probably with input from previous steps.
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