
ApproveThis manages your Pledge Integration approvals.
April 17, 2025
Integration Category: Fundraising
When Fundraising Meets Red Tape
Let's be real: fundraising is messy enough without adding approval bottlenecks into the mix. Between donor compliance checks, budget sign-offs, and campaign launches waiting on three department heads to hit "approve," most nonprofits and CSR teams lose weeks each year just herding cats. That's where pairing Pledge's fundraising muscle with ApproveThis' approval automation changes the game.
Think of it like giving your finance team a firehose of structured data while letting program managers move at startup speed. We're talking real-time donation approvals, automated compliance checks, and fundraiser launches that don't get stuck in legal limbo. And because both tools play nice through Zapier, you're not asking IT to build custom integrations from scratch.
Why This Combo Works (When Others Don't)
Pledge handles the money movement and donor experience beautifully. ApproveThis does one thing ruthlessly well: making sure the right people say "yes" or "no" fast, with full audit trails. Together through Zapier, they solve the two biggest headaches in corporate philanthropy and nonprofit work:
The Compliance Gap
Most teams either rubber-stamp donations (risking fines) or create so much approval red tape that 30% of donor matching funds go unused. With dynamic approval thresholds in ApproveThis, a $500 employee donation might auto-approve, while a $50K corporate gift escalates to the CFO + legal – all without manual triage.
The Speed Trap
Modern donors expect real-time impact updates, but internal approvals often delay campaign launches by weeks. One university foundation we worked with automated their scholarship fund approvals, cutting their "idea to live" time from 22 days to 47 hours. That's the power of conditional workflows hitting Zapier triggers.
Real-World Use Cases That Don't Suck
1. Corporate Donation Matching Without the Spreadsheet Hell
Imagine a tech company with 2,000 employees participating in a giving campaign. Every $100 donation gets matched, but finance needs to verify eligibility. Normally, this means:
- HR exports donor lists daily
- Finance cross-checks against employee IDs
- Legal reviews anything over $10K
With ApproveThis+Pledge via Zapier:
- New Pledge donation → auto-creates approval request
- Rules auto-route requests: HR checks employment status, finance confirms match eligibility, legal weighs in if amount exceeds threshold
- Approved? Funds release automatically. Denied? Donor gets a polite email with next steps
Bonus: Approvers don't need Pledge logins. External legal counsel? Just CC their email.
2. Disaster Response That Doesn't Require Disaster-Level Work
Nonprofits launching emergency funds need to move fast but still document everything for auditors. A Red Cross chapter automated their process:
- New fundraiser in Pledge → Zapier triggers ApproveThis workflow
- Pre-configured template routes to program director + finance lead + PR
- Sequential approvals (PR can't greenlight until budget approved)
- All approvals logged with timestamps for FEMA reporting
They went from 72-hour launch cycles to approving and publishing crisis funds in under 90 minutes.
3. Major Donor Stewardship That Doesn't Creep People Out
A museum foundation uses calculated fields to personalize approval paths:
- $1K donation from new donor → auto-approved, triggers welcome email
- $25K from trustee → routes to development director + board rep
- $500K+ bequest → escalates to CEO + investment committee
By syncing approval statuses back to Pledge through Zapier, their CRM always reflects real-time donor standing without manual updates.
Setup That Won't Make You Want to Quit
If you can set up a Slack channel, you can handle this:
- Connect the Dots in Zapier: Log into Zapier, pick Pledge as trigger app, ApproveThis as action app
- Pick Your Trigger: "New Donation," "New Fundraiser," etc.
- Map Fields: Tell Zapier which Pledge data points (amount, donor email) go into ApproveThis request
- Set Approval Rules: In ApproveThis, build workflows like:
- Under $1K? Auto-approve
- $1K-$50K? Route to CSR manager + finance
- Over $50K? CEO gets final say
Pro tip: Use ApproveThis' vacation delegation so summer Fridays don't bottleneck approvals.
Who Actually Benefits (Besides Your Sanity)
Finance Teams
Real-time dashboards showing pending vs. approved donations. Auto-export approved records to NetSuite or QuickBooks. Audit trails that make annual reviews 83% less painful (actual figure from a community foundation's controller).
Program Managers
Launch fundraisers without waiting for legal to "check something." Get instant visibility into which approvals are pending. Use calculated fields to auto-calculate gift matching limits based on remaining budget.
Compliance Officers
Every approval decision time-stamped with IP logs. Custom fields to capture required disclosures. Automatic denials trigger Pledge donor communications with pre-written compliance explanations.
The Unsexy Features That Secretly Matter
Beyond the big-ticket items, these details save hours weekly:
Email-Based Approvals: Board members who still fax things can approve via email. No app download required.
Conditional Thresholds: Auto-approve small recurring gifts but flag amounts that spike unexpectedly.
Multi-Layer Routing: First-line manager declines a request? It auto-routes to their VP with context.
Live Calculations: Show remaining matching funds in approval requests to prevent overspending.
When to Consider a Different Approach
This combo works best for:
- Orgs processing 50+ donations/month needing oversight
- Companies with complex gift matching policies
- Teams where approvers span departments/geographies
If you're a solo activist with three donors, maybe overkill. But for scaling orgs? Non-negotiable.
Getting Started Without the BS
ApproveThis offers a free tier for up to 50 monthly approvals. Pair that with Pledge's nonprofit pricing, and even small teams can automate:
1. Grab an ApproveThis account
2. Connect to Pledge via Zapier (takes 8 minutes)
3. Clone our pre-built workflow templates:
- Donation Compliance Check
- Fundraiser Legal Review
Or book a 15-minute demo to see how a hospital foundation cut approval delays by 70%.
The Bottom Line
Approval bottlenecks aren't just annoying – they cost real money. One animal rescue lost $120K in matching grants last year because approvals took too long. Another university spent 290 staff hours manually reviewing donor lists. With ApproveThis + Pledge through Zapier, you're essentially adding an auto-pilot for compliance without losing human oversight.
It's not about moving fast and breaking things. It's about moving deliberately and documenting everything.
Integrate with Pledge Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Pledge
Suggested workflows (and their Zapier components) for Pledge
Create approval requests for new Pledge donations
Receive new donations and automatically create approval requests in ApproveThis. Each donation triggers a request to ensure financial compliance and oversight.
Zapier Components

Trigger
New Donation
Triggers when a new donation is made.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Pledge donations post-approval
Ensure all donation updates reflect approval statuses. With each approval decision, the corresponding donation info gets updated, streamlining post-donation communication and report generation.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Updated Donation
Triggers when a donation's donor name is updated.
Create approval workflows for new Pledge fundraisers
Automate the initiation of approval workflows for new fundraisers. Securely route each new fundraiser through approval to ensure alignment with organizational goals and compliance standards before launch.
Zapier Components

Trigger
New Fundraiser
Triggers when a new fundraiser is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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