ApproveThis manages your Survicate Integration approvals.

Let’s be real: most companies treat customer feedback like a participation trophy. You collect surveys, pat yourselves on the back for “listening,” then let those insights gather dust while decisions get bottlenecked in email chains and Slack threads. Survicate’s killer surveys meet ApproveThis’ no-bullshit approval workflows to fix that. Here’s how mid-sized companies use this combo to actually do something with feedback – without hiring more coordinators or pissing off stakeholders.

Why This Integration Isn’t Just Another Zap

ApproveThis isn’t your dad’s approval software. Survicate isn’t your intern’s survey tool. Together, they solve two problems most 50-5,000 person companies ignore until it’s too late:

Problem 1: Feedback arrives, but nobody knows who should act on it. Marketing blames Product. Product points at Support. Meanwhile, the customer churns.

Problem 2: Even when teams want to act, approvals get stuck waiting for Legal’s sign-off, Finance’s budget blessing, or that one VP who’s always “out of office.”

This integration yanks feedback out of spreadsheet purgatory and shoves it through your actual decision-making processes. We’re talking automated workflows where:

• Survey responses trigger approval chains before the next sprint planning
• Approval decisions auto-log in Survicate so you’re not reverse-engineering why features got axed
• External clients or contractors can approve stuff without needing access to your Survicate account

Three Ways This Combo Beats “Just Using Slack”

Use Case 1: Killing Feature Creep With Fire

The Setup: Every time a Survicate survey shows 80%+ users requesting a new feature, ApproveThis automatically routes it to Product, Legal, and Finance for approval.

Who Cares: Product teams at SaaS companies drowning in “urgent” requests from Sales. Now they can:

• Set approval thresholds (e.g., auto-approve features under $5K dev cost)
• Require Legal to sign off on terms before Engineering even looks at it
• Use Survicate’s feedback notes to show stakeholders why something was rejected

Use Case 2: Fixing Survey-Driven Stockholm Syndrome

The Setup: When a customer gives a satisfaction score below 6 in Survicate, ApproveThis pings Support, Account Management, and Engineering in a sequence until someone takes ownership.

Who Cares: Customer Success leads tired of “We’ll discuss this in next quarter’s roadmap” excuses. Benefits:

- Escalates pissed-off customers to execs if middle managers sit on approvals >48hrs
- Ties NPS feedback directly to contract renewal approval chains
- Shows exact survey responses to approvers without exposing full Survicate access

Use Case 3: Stopping HR From Being the Department of No

The Setup: Employee engagement survey results trigger approval workflows for policy changes, budget increases, or manager training requests.

Who Cares: HR teams stuck between employees demanding changes and execs who “need more data.” Now they:

- Route survey-backed PTO policy updates through Legal/Finance faster
- Automatically reject low-priority requests with ApproveThis’ calculated fields (e.g., “Only 12% of staff care about this”)
- Prove to the C-suite that approvals align with actual survey data

Setting This Up Without Losing Your Mind

You’ll need:
1. ApproveThis account (14-day trial works)
2. Survicate account
3. Zapier login (they’re the glue here)

Basic Steps:
- Connect both apps to Zapier
- Pick a trigger: Survey completion? Low score? Specific question response?
- Build approval chain in ApproveThis: Who needs to approve? What happens if they ignore it?
- Set up Survicate actions: Log approvals/denials, tag feedback, notify customers

Pro tip: Use ApproveThis’ vacation delegation so surveys don’t die because Karen from Legal is on safari. Set approval thresholds to auto-approve small requests (e.g., refunds under $50) without committee meetings.

Why Your Teams Will Actually Use This

For Product Managers:
Stop wasting sprint time debating features 3 people care about. ApproveThis routes Survicate feedback through predefined approval gates, so you know what’s worth building.

For Customer Support:
Ever had a client forward a survey response demanding “URGENT” changes… at 5PM Friday? Approval chains ensure the right people see it first – with all context attached.

For Finance:
Survicate’s data stops departments from sugar-coating budget requests. See real customer demand metrics before approving spend.

The Part Where We Tell You What To Do Next

If you’re still manually forwarding survey results and hoping someone takes action, you’re basically using email as a database. Which is… a choice.

ApproveThis + Survicate via Zapier works if:
- You have 50-5,000 employees
- Decisions require more than one person’s sign-off
- You’ve ever said “We should really act on that feedback”… then didn’t

Register for ApproveThis (free for 14 days), connect your Survicate surveys via Zapier, and stop letting good feedback rot in PowerPoint decks.

P.S. ApproveThis approvers don’t need Survicate seats. Because your clients don’t care about your survey tool – they just want their damn requests approved.