
ApproveThis manages your Phone.com Integration approvals.
April 17, 2025
Integration Category: Phone
Why Approval Workflows Need a Direct Line
Let's cut through the corporate jargon: approvals suck when they involve 12 forwarded emails, three "per my last message" follow-ups, and that one approver who's always on vacation. Now imagine if your team could handle approvals as smoothly as your sales team closes deals over the phone. That's what happens when you connect ApproveThis (the approval automation platform) with Phone.com (the business communications workhorse).
Here's the straight talk: Phone.com handles your voice/SMS communication, while ApproveThis manages the decision-making paper trail. Together through Zapier, they create closed-loop processes where every call, text, or voicemail can trigger an approval action – or vice versa. No more chasing down signatures, no more "I thought you handled that," and definitely no more approval black holes.
Three Ways This Combo Gets Sh*t Done
1. Instant Call Backs for Urgent Requests
The Zap: New approval request → Auto-dial decision-maker
Who needs it: Sales teams approving custom quotes, legal teams reviewing contracts under deadline, warehouse managers authorizing emergency inventory purchases.
Example: Your HVAC company gets an after-hours emergency service request. The approval workflow pings the on-call manager via ApproveThis. If they don't respond in 15 minutes, Phone.com automatically calls their mobile _and_ office line until someone picks up. No more waiting for email replies when pipes are bursting.
2. Approval Paper Trails After Important Calls
The Zap: Completed call → Create approval request with call details
Who needs it: Procurement teams negotiating vendor contracts, customer success handling account changes, HR discussing sensitive employee matters.
Example: Your procurement lead closes a deal with a new supplier over the phone. The moment they hang up, ApproveThis automatically generates an approval request with the call recording attached. Finance gets the full context to sign off – no back-and-forth about what was agreed.
3. Voicemail to Actionable Request in 60 Seconds
The Zap: New voicemail → Create approval request with transcript
Who needs it: Facilities teams handling maintenance requests, accounts payable processing invoice inquiries, IT departments managing access requests.
Example: A school principal leaves a voicemail about a broken classroom AC unit. ApproveThis converts it into a maintenance approval ticket with the voicemail transcript. The facilities manager approves it on their phone during rounds, triggering a work order without ever touching a keyboard.
Why This Isn't Just Another Integration
Most approval tools treat communication channels as an afterthought. ApproveThis + Phone.com works because it respects how decisions actually get made in medium-sized businesses – through quick calls, urgent texts, and the occasional "I need this now" voicemail.
Key advantages you won't get from basic CRMs:
- Approval by any means necessary: Approvers can sign off via email, SMS reply, or even voice response during a call
- No app juggling: External partners approve directly from their inbox – no need for Phone.com logins
- Context matters: Attach call recordings/transcripts to approval requests so decisions aren't made in the dark
Real-world impact: A regional bank reduced loan approval times from 72 hours to 9 by auto-calling loan officers when high-value applications arrived. No more "I didn't see the email" excuses.
Department-Specific Wins
Sales Teams
Stop losing deals to approval delays. When your rep closes a custom deal over the phone, ApproveThis can:
- Auto-call the sales director for immediate sign-off
- Push approved contracts to Phone.com to SMS the signed docs to the client
- Escalate unanswered requests by calling every manager in the chain until someone picks up
Operations Teams
Maintenance requests often come in via late-night voicemails. With this integration:
- Convert voicemails into approval tickets with priority levels
- Auto-call on-call staff for emergency approvals
- Attach approval decisions to work orders in your maintenance system
Customer Support
When clients call about refunds or exceptions:
- Start approval workflows during the call
- Send SMS updates to customers when their request is approved
- Attach call recordings to compliance audits automatically
Setting This Up Without an IT Degree
Here's the 411 on getting started:
- Connect the dots: Create a Zapier account (free tier works for testing)
- Pick your trigger: Choose Phone.com events (new call, voicemail) or ApproveThis triggers (new request)
- Map the data: Pull call durations, recordings, or SMS texts into your approval requests
- Add logic: Use ApproveThis' conditional rules to auto-approve small requests or escalate big ones
Pro tip: Start with one workflow (like post-call approvals) before building out your entire approval matrix. Most teams get the first Zap running in under 20 minutes.
The Fine Print That Actually Matters
A few things to know before diving in:
- Approver licenses: External partners can approve via email/SMS without a Phone.com seat
- Security: Call recordings attached to approvals are encrypted in both systems
- Scale: Handles up to 5,000 approval requests/month out of the box – more than enough for growing teams
What You’re Really Buying Here
This integration isn't about automating a few tasks. It's about fixing the approval bottlenecks that make your team look slow and disorganized. For companies between 50-5,000 employees, that means:
- Cutting approval times from days to hours (sometimes minutes)
- Reducing compliance risks with built-in audit trails
- Letting managers approve things from their car, job site, or kid's soccer game
Bottom line: If your approval process still relies on people checking their email, you're essentially using dial-up internet in a 5G world.
Time to Hang Up on Broken Processes
Approval workflows shouldn't be complicated. With ApproveThis and Phone.com connected through Zapier, you get:
- Faster decisions through automated call/SMS triggers
- Better accountability with attached call records
- Less app switching for approvers
Ready to stop playing phone tag with approvals? Sign up for ApproveThis or book a 15-minute demo to see real-world examples from companies like yours.
Still have questions? Yeah, we thought of that. Check out Phone.com's integration docs or hit up our support team – they actually respond faster than our approval workflows.
Integrate with Phone.com Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Phone.com
Suggested workflows (and their Zapier components) for Phone.com
Initiate calls for new approval requests
Automate your response process by initiating a call whenever a new approval request is received. This ensures immediate attention to new requests, improving response time and decision-making efficiency.
Zapier Components
Trigger
New request
Triggers when a new approval request workflow is initiated.

Action
Make call (Click to Call)
Creates a two-legged call and connect the two call legs to one another. Make Call lets you select your outbound caller ID on the call legs.
Submit approval requests after call completion
Ensure efficient follow-up by automatically creating an approval request in ApproveThis whenever a call is completed. This helps in tracking action items discussed during the call and ensures they are formally considered.
Zapier Components

Trigger
Call completed
Triggers when an inbound or outbound call is terminated on your Phone.com account.
Action
Create request
Creates a new request, probably with input from previous steps.
Generate approval requests from new voicemails
Improve your voicemail management by automating approval request creation. Every new voicemail triggers a new request, ensuring all important messages are reviewed and actioned appropriately.
Zapier Components

Trigger
New voicemail
Triggers when a new voicemail is created on your Phone.com account.
Action
Create request
Creates a new request, probably with input from previous steps.
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