ApproveThis manages your Image Relay Integration approvals.

When Approval Bottlenecks Meet Digital Asset Mayhem

Let’s be real – nothing kills momentum like chasing down sign-offs on campaign assets or waiting days for someone to approve that new product shot. Meanwhile, your marketing team’s drowning in unorganized files, your compliance people are having heart palpitations, and that "urgent" launch just got postponed... again.

ApproveThis and Image Relay fix this by doing the heavy lifting you wish your middle manager would handle. We’re talking automated approval chains that actually work, paired with a DAM system that doesn’t make your designers want to quit. No more “I thought YOU approved it!” emails. No more digging through 17 folder versions. Just clean workflows and centralized assets – the way grown-up companies operate.

Why This Combo Doesn’t Suck

Image Relay keeps your digital assets from turning into a digital dumpster fire. ApproveThis stops approvals from becoming a corporate game of telephone. Together through Zapier, they handle the grunt work of creative operations:

• No more approval black holes: Every file upload/update in Image Relay can auto-trigger approval workflows
• Zero license headaches: Approvers only need email access – perfect for agencies working with clients or cross-department projects

While Image Relay organizes the chaos, ApproveThis enforces rules without being a bottleneck. Conditional approvals mean your $50K campaign asset gets proper scrutiny while Joe’s team headshot doesn’t need CEO sign-off.

Real Workflows for People Who Actually Work

1. Kill The “Upload & Pray” Method

The Problem: Your team uploads files to Image Relay → Forgets to request reviews → Wrong assets go live → Everyone panics.

The Fix: Auto-create approval requests whenever files hit specific Image Relay folders.

Who Cares:

Marketing Agencies: Client assets get reviewed BEFORE junior designers start mocking up campaigns. Use Approval Thresholds to auto-approve minor edits but require client sign-off on major changes.

E-commerce Teams: New product images get legal/compliance reviews automatically. Calculated Fields flag images needing model release forms.

2. Stop Playing File Courier

The Problem: Approved assets get lost in email threads → Teams use outdated versions → Brand consistency goes to die.

The Fix: Auto-upload finalized files to Image Relay once approved, tagged and ready for distribution.

Who Cares:

Enterprise HR: Onboarding docs get approved then instantly organized in the right Image Relay folders with proper access controls.

Manufacturing: Approved spec sheets auto-publish to dealer portals via Image Relay integrations. Vacation Delegation ensures sign-offs don’t stall when engineers take PTO.

3. Folder Governance That Doesn’t Require a PhD

The Problem: Random folders spawn in Image Relay → No one knows what’s where → Teams recreate existing assets → Storage costs balloon.

The Fix: Require approvals for new folder creation based on naming conventions, access rules, or retention policies.

Who Cares:

Healthcare Orgs: Ensure PHI-compliant folder structures before storing patient materials. Approval Groups require both IT and compliance sign-off.

Legal Teams: Control where case files get stored based on matter type and confidentiality levels.

Setting This Up Without Losing Your Mind

1. Pick Your Pain Point: Start with one integration – we recommend the file upload → approval trigger.

2. Connect via Zapier: ApproveThis and Image Relay play nice here – no coding required.

3. Test With a Real Workflow: Have your design team upload a file → Watch the approval chain fire → Tweak as needed.

Pro Tip: Use Approval Thresholds to auto-approve small file updates (cropping, color tweaks) while flagging major changes for review.

Why Teams Stop Hating Each Other After This

Marketing/creative: Get assets reviewed faster without chasing execs. Version control via Image Relay means no more “final_final_v3” nonsense.

Compliance/legal: Sleep better knowing high-risk files can’t go live without review. Audit trails show who approved what and when.

IT: Fewer tickets about “missing” files. Auto-archiving of rejected assets keeps storage clean.

Look, Just Try This Already

If you’re still manually routing approval emails for every Image Relay upload, you’re basically using carrier pigeons in a Zoom world. We’ve got a free trial that won’t make you talk to sales. Or if you want to see how agencies/enterprises are using this combo, book a 12-minute demo.

Either way, stop letting approval chaos and asset anarchy be your normal. This isn’t 2012 – your tools should actually work together.