
ApproveThis manages your Brexa Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Your CRM Needs a Decision-Making Wingman
Let's be real - most CRMs are great at storing client data but terrible at handling the human decisions that move deals forward. That's where pairing Brexa's client management with ApproveThis' approval automation creates something actually useful for teams tired of chasing down signatures.
Brexa handles the who and what of your client relationships. ApproveThis handles the "can we actually do this?" part that usually gets stuck in Slack purgatory. Together, they turn stalled processes into closed deals without the meeting invites.
Why This Combo Works for Mid-Sized Companies
Companies between 50-5k employees hit the same wall: processes that worked at 50 people become bureaucratic nightmares at 500. The Brexa/ApproveThis integration through Zapier fixes three specific headaches:
- Client onboarding delays: New clients stuck waiting while legal reviews contracts? Not anymore.
- Compliance black holes: Contacts added without proper vetting? Automate the checks.
The kicker? Approvers don't need Brexa licenses. Perfect for involving external partners or execs who shouldn't have full CRM access.
Real Workflows for Actual Humans
1. Client Onboarding That Doesn't Suck
Scenario: A sales rep adds a new client in Brexa. Normally, this triggers a 3-day email chain with legal. With the integration:
Brexa triggers an ApproveThis workflow the second the client record exists. Legal gets an email with all deal details - no login required. They approve directly from their inbox, which auto-updates Brexa. Sales gets notified to move forward before their coffee gets cold.
Who benefits: Professional services firms drowning in contract reviews. Law firms, marketing agencies, anyone billing hourly who can't afford onboarding delays.
2. Projects That Start Themselves
Scenario: Your product team finally gets approval for that new feature. Instead of manually creating a Brexa project:
ApproveThis pings Brexa to spin up the project automatically when the request gets approved. Tasks get assigned, kickoff docs generate, and the PM doesn't have to lift a finger.
Who benefits: Product companies and software shops where engineering time is too valuable for admin work.
3. Contact Compliance on Autopilot
Scenario: Sales adds a new procurement contact. Normally, this waits for compliance review during quarterly audits. Now:
Every new Brexa contact triggers an approval request. Compliance team approves/denies right from email. Denied contacts get flagged in Brexa before anyone wastes time on them.
Who benefits: Healthcare, finance, any industry where contact vetting prevents legal nightmares.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools:
- Create a Zapier account (free tier works)
- Choose your trigger in Brexa (new client, contact, etc.)
- Select ApproveThis as the action
- Map Brexa fields to your approval template
Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk clients. Example: If Brexa shows a client with >$50k potential value, require CFO approval automatically.
Where This Combo Outshines Other Tools
Other approval tools force approvers into yet another login. ApproveThis works where people already live - email. For Brexa users, this means:
- External partners approve without Brexa access
- Execs can veto deals from their phone
- Field teams get approvals without CRM training
Bonus: ApproveThis' vacation delegation stops projects from dying when someone's OOO. Brexa projects auto-pause if approvals get reassigned, so nothing falls through cracks.
Teams That Would Kill for This Integration
Sales Teams
Stop losing deals to slow legal reviews. Custom thresholds auto-approve small contracts while escalating big deals. Sales ops gets real-time approval metrics directly in Brexa reports.
Procurement Departments
New vendor in Brexa? Trigger multi-level approvals with attached risk assessments. Finance gets spend requests pre-populated with Brexa budget data.
Professional Services
Client requests scope changes? ApproveThis captures sign-offs directly in Brexa project threads. No more "I never approved that" disputes.
Why This Isn't Just Another Zap
Most Zapier integrations just move data. This one actually accelerates decisions. Example:
A manufacturing company using Brexa for client projects set up approval thresholds based on order size. Orders under $5k auto-approve. Over $5k? Goes to the plant manager. Over $50k? Requires CFO review. All tracked in Brexa with ApproveThis' audit trails.
Result: 80% fewer approval meetings, 15% faster order fulfillment.
Getting Started Without the BS
ApproveThis offers a free tier for small teams. Brexa's basic plan works fine. No need to overhaul existing processes - start with one workflow:
1. Pick your most annoying approval bottleneck
2. Map it in Zapier (takes 8 minutes)
3. Let teams approve via email for a week
After that? You'll wonder how you ever used Brexa alone.
Get started free or schedule a demo to see custom workflows.
The Bottom Line
Brexa organizes your client data. ApproveThis organizes your decisions. Together, they turn stalled processes into revenue - without adding more software logins or meetings. For teams growing past 50 employees, it's not about working harder. It's about approvals happening while you focus on actual work.
Integrate with Brexa Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Brexa
Suggested workflows (and their Zapier components) for Brexa
Create approval requests for new Brexa clients
When a new client is created in Brexa, this integration sends an approval request via ApproveThis to verify onboarding details immediately. This automation eliminates manual follow-up and speeds up client verification.
Zapier Components

Trigger
New Client
Triggers when a new client is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create client projects for new ApproveThis requests
Upon receiving a new approval request in ApproveThis, this integration creates a corresponding client project in Brexa to streamline project onboarding. It ensures that approval decisions prompt immediate project setup.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Project
Creates a New Client Project in the Brexa System.
Create approval requests for new Brexa contacts
When a new contact is added in Brexa, this automation initiates an approval request in ApproveThis to verify contact compliance and update records. It helps ensure that new contacts meet business standards before further processing.
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create flow cards for approved requests in Brexa
Once an approval request is completed in ApproveThis, this integration creates a new flow card in Brexa to document the decision and update workflow statuses. This automation helps maintain an up-to-date overview of approvals and subsequent tasks.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
New Flow Card
Creates when a new flow card is created.
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