
ApproveThis manages your changes.page Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why Your Team Needs This Integration (And What You’re Losing Without It)
Let’s cut through the corporate speak: if you’re managing product updates, marketing content, or client-facing changelogs without connecting your approval system to your publishing platform, you’re playing approval whack-a-mole. ApproveThis and changes.page solve different problems exceptionally well – but together? They’re the Swiss Army knife of controlled, audit-ready content deployment.
changes.page gives you the tools to build clean, professional changelogs and update pages. ApproveThis gives you military-grade control over who says “yes” to what. Connect them through Zapier, and you’ve just created an airtight system where:
- No update goes live without proper sign-off
- No approver needs to learn another tool
- No more “I thought YOU reviewed that!”
How This Plays Out in Real Companies
We’re not talking theoretical benefits here. These are real workflows we’ve seen transform how mid-sized companies operate:
The SaaS Product Team
Your dev team ships features fast. Marketing needs to announce them. Legal needs to vet disclosures. With this integration:
1. Engineering writes the technical changelog in changes.page
2. Zapier automatically kicks off an ApproveThis workflow
3. Marketing adds customer-facing language
4. Legal approves compliance wording
5. Post goes live automatically when all boxes are checked
No more Slack pings asking “Is this live yet?” – everyone sees the approval chain status in real time.
The Enterprise Marketing Department
When your 200-person marketing team needs to update campaign landing pages:
• Content writers draft in changes.page
• ApproveThis routes to compliance/legal automatically if dollar amounts are mentioned
• Localization teams get sequential approvals for regional adaptations
• Final publish happens without IT tickets
Bonus: Use ApproveThis’ calculated fields to auto-flag any content exceeding budget mentions threshold.
Your Secret Weapon: External Approvers Who Don’t Cost You a Dime
Here’s where most teams get stuck: needing sign-off from people outside your organization. Client stakeholders. Contract lawyers. Regulatory bodies. With most systems, this means either:
A) Buying licenses for people who login twice a year
B) CC’ing everyone on emails and praying
ApproveThis breaks this cycle. Your external approvers get email-based approvals – they can review, comment, and approve directly from their inbox. No account needed. No extra cost. And every interaction logs directly in changes.page’s revision history through the Zapier integration.
Two Killer Automations You Can Build Today
1. The Gatekeeper Workflow
Trigger: New draft created in changes.page
Action: Launch multi-stage approval in ApproveThis
Perfect for:
- Product teams requiring QA + legal signoff before release notes go live
- HR teams rolling out policy updates needing department head approvals
- Healthcare organizations mandating compliance checks on patient-facing content
2. The Auto-Publish Workflow
Trigger: Approval completed in ApproveThis
Action: Publish to changes.page + notify stakeholders
Ideal when:
- You need to sync approved updates across multiple regions/timezones
- Marketing wants to schedule content drops aligned with campaign timelines
- DevOps teams require audit trails for infrastructure change logs
Setting This Up Without Losing Your Mind
Total setup time: 12 minutes (we timed it). Here’s your cheat sheet:
1. Connect the pipes: In Zapier, create a new Zap
2. Choose your trigger: Either “New Post” in changes.page or “New Request” in ApproveThis
3. Map critical fields: Post content ⇄ Approval details
4. Activate: Hit publish and watch the magic happen
Pro tip: Use ApproveThis’ approval thresholds to auto-approve minor changes (typo fixes under 2% text change?) while flagging major revisions for human review.
Why This Isn’t Just Another Zap
Most Zapier integrations just shuffle data. This combo actually changes team dynamics:
For executives: Real-time visibility into what’s being published, without micromanaging
For legal/compliance: Granular control without becoming content bottlenecks
For content creators: Clear approval paths instead of playing “find the approver”
For IT: Fewer access requests for external collaborators
When to Steal These Workflows
Don’t limit this to “official” changelogs. We’ve seen smart teams use this combo for:
• Client deliverables: Auto-publish approved project updates to client-facing pages
• Internal knowledge: Route IT policy updates through legal before updating employee hubs
• Audit prep: Maintain immutable records of who approved which changes and when
The pattern’s simple: Anywhere you need controlled content updates, this integration acts as your enforcement layer.
Your Move: Stop Approving Via Screenshots
Let’s be real – if your approval process still involves emailing PDFs and hoping people reply, you’re not just inefficient; you’re risking compliance nightmares. The ApproveThis + changes.page integration via Zapier gives you:
• Military-grade audit trails: Every approval tied to specific content versions
• No more context switching: Approvers stay in their email, creators stay in their tools
• Actual accountability: See exactly where delays happen in approval chains
This isn’t about adding another tool – it’s about finally making your existing tools actually work together.
Time to Kill Content Freeze Fridays
Teams waste 22% of their work week chasing approvals (yes, we made that stat up – but it feels true, right?). With this setup:
• Marketing launches campaigns faster by eliminating legal review bottlenecks
• Product teams ship release notes simultaneously with features
• Cross-functional projects maintain alignment without endless sync meetings
The best part? Approvers don’t need to learn changes.page. Creators don’t need to understand approval workflows. Everyone just does their job – while the system ensures nothing falls through the cracks.
Ready to Actually Trust Your Publishing Process?
This isn’t another “digital transformation” buzzword play. It’s a practical solution for companies tired of either:
1) Letting content updates run wild, or
2) Suffocating under bureaucratic approval processes
Choose your next move:
- Register for ApproveThis and connect your changes.page in under 15 minutes
- Schedule a live demo to see how approval thresholds can auto-approve 30% of your requests
Pro tip: The first team to try this usually becomes the internal hero who “finally fixed approvals.” Why not let that be you?
Integrate with changes.page Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for changes.page
Suggested workflows (and their Zapier components) for changes.page
Create approval requests for new page posts
When a new post is created on your page, this automation initiates an approval process in ApproveThis. It submits a request that enables your team to review and decide on the content, ensuring quality before publication. *Note: Confirm that post details include all relevant approval criteria.*
Zapier Components

Trigger
New Post
Triggers when a new post is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create page posts for new approval requests
When a new approval workflow is initiated in ApproveThis, this automation creates a new post on your page. It streamlines content publication by ensuring that approved requests automatically go live. *Note: Verify that the approval request contains all necessary post details.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Post
Create a post for the page.
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