
ApproveThis manages your Missive Integration approvals.
April 17, 2025
Integration Category: Customer Support
When Email Hell Meets Approval Purgatory
Let’s be real – most teams using Missive aren’t just managing inboxes. They’re juggling customer requests, internal debates about product copy, and that one vendor who keeps emailing the whole company about paperclip pricing. Now imagine adding approval processes to that dumpster fire. CC’ing six people who reply-all with “thoughts?” Creating email threads longer than a CVS receipt. Losing track of who actually needs to sign off on what.
That’s why pairing Missive’s collaborative email superpowers with ApproveThis’ structured approvals isn’t just convenient – it’s survival mode for companies scaling past 50 employees. We’re talking about turning chaotic team discussions into actual decisions without hiring a full-time process cop.
What Happens When a Communication Tool and Approval System Actually Talk
Missive handles the messy human part: comments, @mentions, arguing over email drafts. ApproveThis handles the adulting: making sure the right people say “yes” at the right time, tracking who’s dragging their feet, and keeping an audit trail that doesn’t live in someone’s inbox.
Key upgrades when you connect them via Zapier:
- Approvals that start where the conversation does: Turn Missive comments/emails into tracked requests without copy-pasting
- Decisions that auto-update both systems: Approved in ApproveThis? Missive automatically sends the finalized email
Bonus: Approvers only need access to ApproveThis – no extra Missive seats required. Perfect for looping in clients or execs who shouldn’t see your internal email chatter.
Real Teams Using This Combo Without Losing Their Minds
Customer Support Teams: Stop Being Human CC Machines
Scenario: A premium client emails asking for custom contract terms. In Missive, the support lead @mentions sales and legal. Chaos ensues with 12 replies. Two days later, nobody’s sure if it’s approved.
With ApproveThis connected:
1. Missive auto-creates an approval request when the email arrives
2. Legal gets a simple approve/deny via email (no logging in)
3. Once approved, Missive auto-sends the updated contract
Time saved: 3 hours per request of “Hey, did you look at that thing?”
HR Teams: Onboarding Without the Paperwork Tsunami
Scenario: New hire needs laptop, software access, and a security badge. Requests scatter across Missive threads, Slack, and carrier pigeons.
Integration fix:
- HR creates one ApproveThis template with IT, facilities, and security approvers
- Missive comment triggers the request
- Each department approves their part in sequence
- New hire gets a single “All Set” email via Missive when done
Risk of someone forgetting the badge request: eliminated.
Marketing Teams: Actually Hit Deadlines for Once
Scenario: Campaign launch email needs legal review, but the CMO wants “one last tweak” after it’s approved.
How this plays with integrations:
1. Final draft in Missive → ApproveThis request
2. Legal approves via email
3. CMO’s “tweak” re-triggers legal approval automatically
4. Missive sends only when both greenlight
Result: Launches happen without 11pm “WE NEED TO CHANGE THE DISCLAIMER” panic.
Setting This Up Without a PhD in Zapier
Basic flow for the most popular integration (new Missive message → approval request):
1. In Zapier, choose Missive’s “New Message” trigger
2. Filter for specific senders/subjects if needed (like “Contract Request”)
3. Connect to ApproveThis’ “Create Request” action
4. Map key info from Missive email to approval fields
5. Test with your legal team’s least cranky member
Pro tip: Use ApproveThis’ calculated fields to auto-flag high-risk requests. Example: If Missive email contains “NDA”, require C-level approval.
Why This Isn’t Just Another Integration
ApproveThis adds three things most approval tools miss when working with comms apps:
1. Vacation policies that don’t break everything: Approver OOO? Requests auto-reassign in ApproveThis, but Missive threads stay clean – no “John’s out, who’s covering?” spam.
2. Thresholds for sane escalation: Auto-approve discounts under $500 via Missive comments, but require CFO sign-off above that. No manual checks needed.
3. Audit trails that make sense to humans: Every approval decision in ApproveThis logs the relevant Missive email thread. Perfect for compliance without the forensic archaeology.
Who Should Steal This Setup Immediately
- Scaleups past 100 employees: When “just ask Jen” stops working
- Industries with compliance headaches: Healthcare, finance, legal
- Teams with client-facing approvals: Agencies, consultants, MSPs
- Companies using Missive as their comms hub: Obviously
Cool, But Does This Actually Work?
Let’s get tactical with two features you’ll abuse daily:
Email approvals in ApproveThis: Legal gets a Missive email thread, but approves via a simple email reply. No new logins, no “how do I use this software” calls.
Missive’s shared drafts + ApproveThis version control: Collaborative editing in Missive, then lock final approval in ApproveThis. No more “I thought we were using v3_FINAL_new.pdf”.
Getting Started Before Your Next Approval Disaster
1. Sign up for ApproveThis (free trial works)
2. Connect your Missive account via Zapier
3. Build one approval flow for your most annoying process
4. Actually use it for a week
5. Report back on how much time you’re not wasting
Or just book a demo if you’re the type who reads instructions first. We don’t judge.
Integrate with Missive Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Missive
Suggested workflows (and their Zapier components) for Missive
Create approval requests for new Missive messages
Efficiently manage incoming communications by automatically creating an approval request in ApproveThis whenever a new message arrives in Missive. This ensures that important messages are quickly reviewed and acted upon, saving time and improving response accuracy.
Zapier Components

Trigger
New Message (Email, SMS, Etc.)
Triggers when a new message is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Missive email drafts for new ApproveThis requests
Automatically prepare email drafts in Missive for each new approval request initiated in ApproveThis. This integration helps ensure that all stakeholders are informed promptly, facilitating a smoother approval process.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Draft
Creates a new draft, and optionally sends it.
Initiate approval requests for new Missive comments
Stay on top of project communications by creating an approval request in ApproveThis for each new comment made in Missive. This ensures that vital feedback is reviewed and actioned promptly.
Zapier Components

Trigger
New Comment
Triggers when a new comment is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
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