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Missive Integration

ApproveThis manages your Missive Integration approvals.

April 17, 2025

Integration Category: Customer Support

When Email Hell Meets Approval Purgatory

Let’s be real – most teams using Missive aren’t just managing inboxes. They’re juggling customer requests, internal debates about product copy, and that one vendor who keeps emailing the whole company about paperclip pricing. Now imagine adding approval processes to that dumpster fire. CC’ing six people who reply-all with “thoughts?” Creating email threads longer than a CVS receipt. Losing track of who actually needs to sign off on what.

That’s why pairing Missive’s collaborative email superpowers with ApproveThis’ structured approvals isn’t just convenient – it’s survival mode for companies scaling past 50 employees. We’re talking about turning chaotic team discussions into actual decisions without hiring a full-time process cop.

What Happens When a Communication Tool and Approval System Actually Talk

Missive handles the messy human part: comments, @mentions, arguing over email drafts. ApproveThis handles the adulting: making sure the right people say “yes” at the right time, tracking who’s dragging their feet, and keeping an audit trail that doesn’t live in someone’s inbox.

Key upgrades when you connect them via Zapier:

  • Approvals that start where the conversation does: Turn Missive comments/emails into tracked requests without copy-pasting
  • Decisions that auto-update both systems: Approved in ApproveThis? Missive automatically sends the finalized email

Bonus: Approvers only need access to ApproveThis – no extra Missive seats required. Perfect for looping in clients or execs who shouldn’t see your internal email chatter.

Real Teams Using This Combo Without Losing Their Minds

Customer Support Teams: Stop Being Human CC Machines

Scenario: A premium client emails asking for custom contract terms. In Missive, the support lead @mentions sales and legal. Chaos ensues with 12 replies. Two days later, nobody’s sure if it’s approved.

With ApproveThis connected:

1. Missive auto-creates an approval request when the email arrives
2. Legal gets a simple approve/deny via email (no logging in)
3. Once approved, Missive auto-sends the updated contract

Time saved: 3 hours per request of “Hey, did you look at that thing?”

HR Teams: Onboarding Without the Paperwork Tsunami

Scenario: New hire needs laptop, software access, and a security badge. Requests scatter across Missive threads, Slack, and carrier pigeons.

Integration fix:

- HR creates one ApproveThis template with IT, facilities, and security approvers
- Missive comment triggers the request
- Each department approves their part in sequence
- New hire gets a single “All Set” email via Missive when done

Risk of someone forgetting the badge request: eliminated.

Marketing Teams: Actually Hit Deadlines for Once

Scenario: Campaign launch email needs legal review, but the CMO wants “one last tweak” after it’s approved.

How this plays with integrations:

1. Final draft in Missive → ApproveThis request
2. Legal approves via email
3. CMO’s “tweak” re-triggers legal approval automatically
4. Missive sends only when both greenlight

Result: Launches happen without 11pm “WE NEED TO CHANGE THE DISCLAIMER” panic.

Setting This Up Without a PhD in Zapier

Basic flow for the most popular integration (new Missive message → approval request):

1. In Zapier, choose Missive’s “New Message” trigger
2. Filter for specific senders/subjects if needed (like “Contract Request”)
3. Connect to ApproveThis’ “Create Request” action
4. Map key info from Missive email to approval fields
5. Test with your legal team’s least cranky member

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-risk requests. Example: If Missive email contains “NDA”, require C-level approval.

Why This Isn’t Just Another Integration

ApproveThis adds three things most approval tools miss when working with comms apps:

1. Vacation policies that don’t break everything: Approver OOO? Requests auto-reassign in ApproveThis, but Missive threads stay clean – no “John’s out, who’s covering?” spam.

2. Thresholds for sane escalation: Auto-approve discounts under $500 via Missive comments, but require CFO sign-off above that. No manual checks needed.

3. Audit trails that make sense to humans: Every approval decision in ApproveThis logs the relevant Missive email thread. Perfect for compliance without the forensic archaeology.

Who Should Steal This Setup Immediately

- Scaleups past 100 employees: When “just ask Jen” stops working
- Industries with compliance headaches: Healthcare, finance, legal
- Teams with client-facing approvals: Agencies, consultants, MSPs
- Companies using Missive as their comms hub: Obviously

Cool, But Does This Actually Work?

Let’s get tactical with two features you’ll abuse daily:

Email approvals in ApproveThis: Legal gets a Missive email thread, but approves via a simple email reply. No new logins, no “how do I use this software” calls.

Missive’s shared drafts + ApproveThis version control: Collaborative editing in Missive, then lock final approval in ApproveThis. No more “I thought we were using v3_FINAL_new.pdf”.

Getting Started Before Your Next Approval Disaster

1. Sign up for ApproveThis (free trial works)
2. Connect your Missive account via Zapier
3. Build one approval flow for your most annoying process
4. Actually use it for a week
5. Report back on how much time you’re not wasting

Or just book a demo if you’re the type who reads instructions first. We don’t judge.

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Best Approval Workflows for Missive

Suggested workflows (and their Zapier components) for Missive

Create approval requests for new Missive messages

Efficiently manage incoming communications by automatically creating an approval request in ApproveThis whenever a new message arrives in Missive. This ensures that important messages are quickly reviewed and acted upon, saving time and improving response accuracy.

Zapier Components

Missive Logo

Trigger

New Message (Email, SMS, Etc.)

Triggers when a new message is received.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create Missive email drafts for new ApproveThis requests

Automatically prepare email drafts in Missive for each new approval request initiated in ApproveThis. This integration helps ensure that all stakeholders are informed promptly, facilitating a smoother approval process.

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Missive Logo

Action

Create Draft

Creates a new draft, and optionally sends it.

Initiate approval requests for new Missive comments

Stay on top of project communications by creating an approval request in ApproveThis for each new comment made in Missive. This ensures that vital feedback is reviewed and actioned promptly.

Zapier Components

Missive Logo

Trigger

New Comment

Triggers when a new comment is added.

Action

Create Request

Creates a new request, probably with input from previous steps.