
ApproveThis manages your Crowdfire Integration approvals.
April 17, 2025
Integration Category: Social Marketing
Let's be real: getting social media posts approved feels like playing email tennis with your legal team while the marketing clock ticks. Crowdfire handles the scheduling, but approvals? That's still stuck in CC-all hell. Enter ApproveThis - the missing piece that turns "waiting for sign-off" into "posted and performing" without endless Slack pings.
Why This Combo Doesn't Suck
ApproveThis isn't another tool that complicates your stack. It's the glue between Crowdfire's scheduling muscle and your team's need to move fast without mistakes. Think of it as adding guardrails, not red tape. When connected via Zapier, these platforms handle the grunt work so your team can focus on what matters: creating content that actually converts.
Where This Actually Matters
Healthcare marketers getting compliance sign-off before posting? Retail teams launching flash sales across 12 accounts? Agency folks needing client approvals without sharing logins? That's where this integration stops being a "nice-to-have" and becomes "how did we work without this."
No-Fluff Use Cases
The Instagram Compliance Check
Your social team schedules a post in Crowdfire → Zapier pings ApproveThis → Legal gets an email to approve/deny with one click. No login to Crowdfire required. We worked with a pharma company that cut their review time from 3 days to 4 hours using this exact flow.
Emergency Edits (Without the Panic)
Someone spots a typo in a scheduled post. Instead of frantic DMs, the editor updates Crowdfire → Triggers re-approval in ApproveThis → Only the necessary stakeholders get notified. Sequential approvals mean the copywriter reviews first, then the brand manager - no stepping on toes.
Client Approvals That Don't Make You Hate Retainers
Agency teams: Create the post in Crowdfire → Client gets emailed approval request → They click approve without needing a Crowdfire login. Bonus: Vacation delegation means if your main client contact is out, it auto-routes to their backup. No more "waiting for Karen to return from Bali."
Features You'll Actually Use
Beyond basic approvals, here's what makes this combo work when scale meets reality:
- Approval Thresholds: Auto-approve posts under $1k in promo value? Set it once. Saves 20+ approval emails/week for ecomm teams.
- Calculated Fields: Auto-flag posts with specific hashtags for legal review. Perfect for regulated industries.
And yes, approvers can still reject via email if they're allergic to new tools. We get it.
Setup That Takes Less Time Than Your Coffee Break
- Connect Crowdfire + ApproveThis via Zapier (takes 4 clicks)
- Set trigger: "New Instagram Post Scheduled" in Crowdfire
- Map post details to ApproveThis request fields
- Select approvers (pro tip: use groups for team-based approvals)
Done. Seriously. Our support team says most users DIY this in under 7 minutes.
Who Benefits (Besides Your Sanity)
Marketing Teams: Stop babysitting approval statuses. Get alerted only when your input's needed.
Compliance Officers: Review posts in context with all assets attached. No more "Where's the image?" follow-ups.
Agency Account Managers: Client approvals tracked in one dashboard instead of buried in emails. Charge for revisions? Now you have proof.
The Cool Kids Are Doing It
A mid-sized SaaS company used this integration to handle 83% more social posts during their product launch. How? By setting up parallel approvals where design and legal reviewed different aspects simultaneously. No extra headcount. Just smarter workflows.
Why This Beats "Just Using Crowdfire's Comments"
Internal comments get lost. External clients shouldn't see your team's back-and-forth. ApproveThis gives audit trails, SLAs, and conditional logic that native tools lack. Plus, when Jane from accounting needs to approve the budget line item but doesn't need Crowdfire access? Solved.
Real Talk: Limitations
This isn't magic. If your approval process requires 17 signatures for every tweet, maybe rethink that first. But for teams that need structured yet flexible workflows, it's a game-changer. Also, video approvals are coming Q4 - hold tight, TikTok marketers.
Next Steps (Not a Sales Pitch)
If your social media process involves more herding than creating, it's worth a look. Register for ApproveThis, connect your Crowdfire account via Zapier, and try one workflow. Worst case? You go back to CC'ing everyone. Best case? You finally hit "schedule" without that pit in your stomach.
P.S. Demo requests get priority support setup. Just saying. Snag a slot here.
Integrate with Crowdfire Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Crowdfire
Suggested workflows (and their Zapier components) for Crowdfire
Create approval requests for new Crowdfire Instagram posts
Whenever a new Instagram post is published via Crowdfire, this integration creates an approval request in ApproveThis for review. It ensures that all content meets internal guidelines before further promotion. *Note: Verify that all required request details are mapped correctly.*
Zapier Components

Trigger
New Crowdfire Instagram Post
Triggers when an Instagram Post is scheduled/published using Crowdfire.
Action
Create Request
Creates a new request, probably with input from previous steps.
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