When Approval Workflows Meet Instant Communication
Let's get real – approvals suck. Not because decisions aren't important, but because chasing down signatures via email chains makes everyone want to throw their laptop out the window. Now imagine if your approval process could actually keep up with how fast your business moves. That's what happens when you connect ApproveThis (the approval ninja) with Seven (the SMS/voice comms wizard) through Zapier. We're talking instant notifications, SMS-triggered approvals, and voice alerts that actually get people's attention.
The Superpowers You Get From This Combo
Here's the deal: ApproveThis handles the structured decision-making, while Seven takes care of cutting through the noise. Together, they solve three big headaches for companies with 50-5,000 employees:
- No more approval black holes: Get SMS/voice alerts when requests need attention
- Turn comms into action: Convert inbound calls/SMS into tracked approval workflows
- External approvals that don't suck: Clients approve via email/SMS without needing your tools
Real-World Use Cases That Actually Matter
1. SMS to Approval Pipeline (For Teams That Live on Text)
Picture this: Your field service team gets an SMS from a client about urgent equipment repairs. Instead of that message getting lost in someone's DMs, Seven automatically creates an ApproveThis request. The kicker? Approvers get notified via both email and SMS. No more "I didn't see the email" excuses.
Who needs this: Logistics companies handling last-minute route changes, healthcare providers receiving patient requests, or any team where critical info comes via text.
2. Voice Alerts for Big Decisions (Because People Ignore Emails)
When a $50K purchase request gets approved, Seven blasts out a text-to-speech call to the procurement team. Why? Because 90% of people will listen to a voice message within 3 minutes vs. 90 minutes for emails. ApproveThis' calculated fields ensure only high-value approvals trigger the voice alerts.
Pro tip: Set approval thresholds so only big-ticket items use voice notifications. Save SMS for everything else.
3. Call-Based Approvals (For Compliance Nerds)
Financial institutions love this one. Every client call about fund transfers gets automatically logged as an approval request in ApproveThis. The audit trail shows who approved what, when, and why – with the original call data attached. Compliance teams stop having panic attacks.
4. Cross-Team Coordination Without the Chaos
Marketing needs legal to approve a campaign. Instead of CC'ing half the company, Seven sends an SMS with a secure ApproveThis link. Legal approves via email (no account needed), and the updated creative brief auto-syncs to the project management tool. Everyone stays in their lane but moves in the same direction.
Why This Isn't Just Another Zapier Integration
Most app integrations just shuffle data between platforms. This combo actually changes how teams work:
- Approval groups ensure the right people get SMS alerts based on the request type
- Vacation delegation means critical approvals never get stuck because someone's offline
- Real-time tracking shows exactly where bottlenecks are forming
Setting This Up Without Losing Your Mind
Here's the 3-step process even your least techy manager can handle:
- Connect ApproveThis and Seven in Zapier (takes 2 minutes)
- Choose your triggers: Inbound SMS/Calls → ApproveThis or Approval decisions → Seven alerts
- Set thresholds so you're not getting SMS alerts for every $5 office supply purchase
Pro move: Use ApproveThis' conditional logic to route high-priority requests to managers' phones via Seven, while lower-stakes items go to email.
Who Actually Benefits From This?
Operations Teams
Automate procurement approvals where vendors send SMS quotes. Seven converts them into ApproveThis workflows with auto-calculated cost comparisons.
Field Service Managers
Crews text in equipment issues → Creates approval requests → Managers approve parts orders via SMS reply. Downtime gets cut from hours to minutes.
Healthcare Administrators
Patient SMS requests become HIPAA-compliant approval workflows. Staff approve prescription refills or schedule changes without bouncing between systems.
The Nuts and Bolts You Care About
Licensing made simple: External approvers only need email or a phone number – no ApproveThis or Seven seats required. Keep your software budget intact while collaborating with clients or contractors.
Security first: All SMS/call data is encrypted in transit. ApproveThis maintains full audit trails that sync with your existing recordkeeping systems.
Common Mistakes to Avoid
→ Don't connect every single Seven trigger to ApproveThis – start with high-impact processes
→ Do use approval thresholds to prevent alert fatigue
→ Don't forget to set up vacation delegation in ApproveThis
→ Do test voice alerts for clarity before full rollout
Ready to Stop Chasing Approvals?
If your approval processes still rely on people checking email or (god forbid) physical forms, you're basically using a horse-drawn carriage in the age of bullet trains. The ApproveThis + Seven combo via Zapier gives you:
→ 65% faster approval cycles (based on average customer data)
→ 90% reduction in "I didn't see the request" excuses
→ One unified system instead of 12 disconnected tools
Register for ApproveThis and connect your Seven account in under 10 minutes. Or if you want to see it in action first, book a demo where we'll show how to automate your most painful approval process.
Either way, your future self will thank you when you're not playing approval tag at 9 PM on a Tuesday.
Integrate with seven Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for seven
Suggested workflows (and their Zapier components) for seven
Create approval requests for new incoming SMS
Efficiently handle SMS-based processes by automatically creating approval requests for each incoming SMS. This integration ensures that every SMS is reviewed and a structured decision-making process is initiated, optimizing business operations where SMS interactions are critical.
Zapier Components

Trigger
Incoming SMS
Triggers when a new inbound SMS has been received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS for new ApproveThis requests
Streamline communication by automatically sending an SMS notification when a new approval request is received in ApproveThis. This ensures immediate awareness of the request to involved parties and enhances the approval process's efficiency through timely updates.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send SMS
Send a SMS to one or more specific number(s).
Create approval requests for incoming calls
Optimize call management by automatically creating approval requests for every incoming call. This integration facilitates structured evaluations of calls that require formal decisions, ensuring that no important communication is overlooked.
Zapier Components

Trigger
Incoming Call
Triggers when somebody calls you.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify via voice for approved or denied requests
Provide real-time verbal alerts by sending a voice message when an approval request is either approved or denied in ApproveThis. This ensures that decision outcomes are rapidly communicated, enhancing responsiveness and accountability.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Voice
Converts text to speech, calls the given number and reads it loud.
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