
ApproveThis manages your Veeqo Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Inventory Management Meets Approval Muscle
Let’s be real – running an ecommerce operation feels like herding cats through a shipping warehouse most days. Between inventory sync issues, order fulfillment fires, and supplier negotiations, the last thing you need is another email chain asking “Hey, did anyone approve that big purchase order?”
That’s where connecting Veeqo (your inventory/order command center) with ApproveThis (the anti-bottleneck approval system) changes the game. We’re talking about turning “Where’s the approval?” into “It’s already handled” across purchase orders, shipping exceptions, and new product launches. No more license headaches for external vendors either – approvers can greenlight requests from their inbox without needing a Veeqo login.
Why This Combo Works Like a Warehouse Robot
Veeqo keeps your multichannel sales ops running. ApproveThis keeps decisions moving. Together via Zapier, they handle the messy middle where money gets stuck waiting on human sign-offs.
Example: That $15k rush order from your top Shopify client. Veeqo sees the inventory gap. Instead of Slack pings to the CFO, ApproveThis auto-routes a purchase request with profit margin calculations baked in. CFO approves via email during her layover. Vendor gets PO before her plane touches down.
Real-World Use Cases That Actually Matter
1. Shipping Emergencies That Don’t Ruin Margins
Picture this – your Amazon store gets 200 orders for a product that’s suddenly backordered. Veeqo flags it. Zapier triggers an ApproveThis request asking whether to:
- Upgrade shipping for existing inventory (cost: $2,300)
- Accept the backorder penalty (cost: $1,100 in lost sales)
ApproveThis calculates both scenarios using real-time data. The ops manager approves the upgrade directly from Gmail. Veeqo auto-processes the shipping changes. No meeting. No spreadsheets. Just solved.
2. New Product Launches Without the Email Tennis
Mid-sized cosmetics brands live or die by launch speed. When Veeqo gets a new SKU from your product team, ApproveThis automatically:
- Routes packaging proofs to legal
- Sends formulation costs to procurement
- Pings the CMO for final GO/NO-GO
All while keeping the external design agency in the loop via email (no logins needed). Miss a deadline? The system escalates to your head of ops without the awkward nag emails.
3. Supplier Negotiations That Don’t Leak Money
Your Veeqo reorder point triggers a purchase request. But instead of rubber-stamping, ApproveThis:
- Checks against alternate supplier rates in your CRM
- Adds markup calculations based on current margins
- Requires dual approval for orders over $10k
The kicker? If your procurement lead is OOO, it auto-routes to their backup. No “waiting for Dave to get back from Coachella” delays.
Setting This Up Without IT Involvement
Here’s the non-technical playbook:
- Connect the Pipes: In Zapier, create a new Zap between Veeqo and ApproveThis (takes 4 clicks).
- Pick Your Trigger: Choose Veeqo events like “Order Ready to Ship” or “New Product Added”.
- Map the Data: Tell ApproveThis which details matter (order value, product specs, etc.).
- Set Approval Rules: Assign approvers, thresholds, and escalation paths in plain English.
Done. Now when Veeqo fires an event, ApproveThis handles the human part while your team handles actual work.
Who Benefits Most (Besides Your Sanity)
Operations Teams
Cut approval delays on rush orders from 48 hours to 47 minutes. Automatically flag high-cost shipments before they nuke your margins.
Procurement Managers
Stop playing approval detective. Get real-time visibility into pending purchases with auto-calculated supplier comparisons.
Ecommerce Directors
Launch products 22% faster by replacing status meetings with automated approval chains that include external agencies.
Finance Leaders
Enforce spending controls without micromanaging. Set thresholds that auto-approve small orders but require eyes-on for big spends.
The Unsexy Features That Make This Work
Beyond the basics, ApproveThis brings:
- Vacation Delegation: Approvals auto-reassign when approvers are OOO (no more “out of office” black holes).
- Calculated Fields: Auto-apply markup percentages or shipping premiums before requests hit decision-makers.
- Approval Groups: Require consensus from all stakeholders or hierarchical sign-offs.
Combined with Veeqo’s real-time inventory data, these features prevent “Who approved this?!” disasters.
Common Objections (And Why They’re Wrong)
“We already have approval workflows in our ERP.”
Cool. Now make them actually usable for cross-team and external partners without buying 50 more ERP licenses.
“We’re not big enough for automation.”
If you have more than 3 people touching approvals, you’re wasting time manually routing requests. Period.
Getting Started Without the Sales Fluff
Pick one high-friction approval process (like rush orders or new product budgets). Connect it via Zapier in an afternoon. If it doesn’t save your team 5+ hours/week in the first month, we’ll buy you coffee.
Book a 15-minute demo to see live examples from brands moving $2M+/month. Or just grab a free trial and connect the dots yourself.
Integrate with Veeqo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Veeqo
Suggested workflows (and their Zapier components) for Veeqo
Create requests in ApproveThis for ready-to-ship Veeqo orders
Streamline order processing by creating an approval request in ApproveThis whenever a new order is marked as ready to ship in Veeqo. This integration ensures that all shipping orders are reviewed and approved efficiently, helping you maintain control over your order fulfillment workflow.
Zapier Components

Trigger
New Ready to Ship Order
Triggers when a new order is created with the status of 'Ready to Ship'.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create new Veeqo orders from approved requests in ApproveThis
Ensure seamless order creation by automatically generating a new order in Veeqo once a request in ApproveThis is approved. This automation minimizes manual data entry and accelerates the order fulfillment process.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Order
Creates a new order.
Create approval requests in ApproveThis for new Veeqo products
Manage your product launch effectively by creating an approval request in ApproveThis whenever a new product is added in Veeqo. This integration ensures that every new product passes through a formal review process before being made public.
Zapier Components

Trigger
New Product
Triggers when a new product is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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