
ApproveThis manages your CloudTalk Integration approvals.
April 17, 2025
Integration Category: Phone
When Your Phone System Needs Adult Supervision
Let's be real - approvals suck. But they suck less when your phone system (CloudTalk) and your approval system (ApproveThis) actually talk to each other. No more forwarding call logs in Slack DMs. No more "Did you approve that discount?" email chains. Just clean, trackable decisions that keep sales moving and compliance happy.
Why This Combo Works for Teams Who Hate Red Tape
CloudTalk handles the chaos of customer calls. ApproveThis handles the chaos of getting five people to sign off on things. Together via Zapier, they automate the crap that makes mid-sized companies feel like they're wading through molasses.
Three Things That Suddenly Don't Suck:
- No more "I didn't see the request" - Approvers get SMS/email alerts with context from the actual CloudTalk call/contact record
- Finance stops breathing down your neck - Auto-escalate big discounts or contract changes based on $$ thresholds
- External clients can approve stuff - They get a simple email link, no need for a CloudTalk login
Real-World Uses That Don't Feel Like Corporate BS
1. "Why Was This Deal Approved?" (The Compliance Fix)
The Zap: Every CloudTalk call → New ApproveThis request with call recording + summary.
Who Cares: Customer support teams dealing with refunds, logistics companies approving delivery exceptions, sales ops auditing discount approvals.
Secret Sauce: ApproveThis's calculated fields auto-flag calls where discounts exceed 15% → routes to VP Sales automatically.
2. "The Client Ghosted Me" (The Follow-Up Killer)
The Zap: ApproveThis approval → CloudTalk SMS to client's number.
Who Cares: Sales teams closing enterprise deals, agencies getting final sign-offs on creative work, procurement following up on POs.
Pro Move: Use ApproveThis's vacation delegation so approvals never get stuck when Karen from Legal is on safari.
3. "Who Added This Sketchy Contact?" (The CRM Cleanup)
The Zap: New CloudTalk contact → ApproveThis request to validate details.
Who Cares: Healthcare providers verifying patient info, B2B teams syncing contacts to Salesforce, franchises auditing local marketing leads.
Hidden Benefit: Approvers can reject contacts with missing data → auto-triggers CloudTalk callback to sales rep.
Setting This Up Without Hiring a Zapier Expert
If you can build an IKEA shelf, you can do this:
- Connect CloudTalk and ApproveThis in Zapier (takes 2 minutes)
- Pick a trigger (like "New Call" in CloudTalk)
- Map the key data to ApproveThis fields (call duration → $$ amount, notes → request details)
- Test with a real sales rep's number (because IT will mess this up)
Pro tip: Use ApproveThis's email-to-approval feature for external partners - they'll think you have a fancy custom portal.
Which Teams Actually Benefit (Beyond Just Managers)
Customer Support:
Ever approve a refund without listening to the call recording? Now you can't. Approval requests include the CloudTalk recording + transcript. Deny a request? It auto-logs the reason in your CRM.
Sales Ops:
Deal desk approvals with actual call data attached. No more "Trust me, the client said they'd sign if we give 20% off." Routes enterprise deals to correct approver based on deal size pulled from CloudTalk notes.
Finance:
Auto-approve contract renewals under $5k, but require CFO sign-off if the CloudTalk call log shows a price override. All approvals feed into monthly audit reports automatically.
The Part Where We Tell You to Stop Wasting Time
ApproveThis isn't another "collaboration tool." It's a way to stop decision delays from costing actual money. Add CloudTalk into the mix, and you're fixing two problems most companies don't even realize they have.
Next steps:
→ Get ApproveThis (free 14-day trial, no "talk to sales" crap)
→ Check CloudTalk's call tracking if you're still using spreadsheets for call logs
Or just keep forwarding emails and hoping someone replies. Your call.
Integrate with CloudTalk Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for CloudTalk
Suggested workflows (and their Zapier components) for CloudTalk
Submit new CloudTalk calls for approval requests in ApproveThis
Easily manage and track customer interactions by submitting every new CloudTalk call as an approval request in ApproveThis. This ensures all calls are documented for compliance and review purposes.
Zapier Components

Trigger
New Call
Triggers when a call is made via CloudTalk.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify via SMS when ApproveThis request is approved or denied
Stay informed on crucial approval decisions by sending an immediate SMS notification from CloudTalk whenever an ApproveThis request is approved or denied. Keep all stakeholders updated in real time.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS
Send SMS via CloudTalk
Initiate approval request for new CloudTalk contacts in ApproveThis
Automate your approval processes by generating an approval request in ApproveThis for every new or updated contact in CloudTalk. Streamline contact management and ensure accurate record-keeping.
Zapier Components

Trigger
New Contact
Triggers when a contact is created or updated in CloudTalk.
Action
Create Request
Creates a new request, probably with input from previous steps.
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