
ApproveThis manages your airfocus Integration approvals.
April 17, 2025
Integration Category: Product Management
When Approval Bottlenecks Meet Prioritization Panic
Let's get real - your project managers are juggling feature requests like circus performers, while finance is holding up purchases because someone forgot to click "approve." Meanwhile, legal's on vacation and that contract's gathering dust. This isn't workflow management - it's adult babysitting with spreadsheets.
ApproveThis and airfocus fix this by doing the heavy lifting you're not getting paid enough to handle. Think of it like putting your approval processes on autopilot while making sure the right work actually gets prioritized. No more chasing down signatures or wondering why low-impact features are sucking up resources.
Why This Combo Doesn't Suck
ApproveThis isn't just another "click approve" tool - it's the traffic cop for your decision-making. airfocus isn't your dad's Gantt chart. Together, they do two things better than most office marriages:
- Kill the approval black hole: Requests don't die in inboxes. Get instant visibility into what's stuck and why.
- Stop prioritizing by who yells loudest: Turn approved items into prioritized tasks before the requester can send a follow-up email.
The magic happens through Zapier - no coding required. If you can set up an out-of-office reply, you can build these automations.
Real-World Uses That Don't Require a MBA to Understand
1. From "Approved" to "Actually Doing It" in 60 Seconds
The Problem: Your dev team finally gets that feature approved... and then spends a week figuring out where it fits in the roadmap.
The Fix: When ApproveThis gives the green light, Zapier automatically creates a scored item in airfocus with priority weighting. Example: A SaaS company auto-adds approved feature requests with scoring based on ARR impact and support ticket volume.
2. Budget Approvals That Don't Require Mind Reading
The Problem: Finance approves a $50K spend, but project managers don't know whether to treat it as "urgent" or "sometime before Q3."
The Fix: Approved budget requests in ApproveThis trigger airfocus item updates with actual budget allocation data. Now your PMs prioritize based on real numbers, not whoever CC'd the VP.
3. Stop Wasting Time on Stuff That Gets Rejected Anyway
The Problem: Teams spend days refining ideas that get shot down later because they didn't know the approval criteria.
The Fix: New high-impact items in airfocus auto-generate approval requests with calculated fields. Example: A marketing team requires VP approval for any campaign over $20K - requests auto-include ROI projections from linked data.
Setup That Won't Make You Want to Quit Your Job
1. Connect the dots: Create a Zapier account if you don't have one (free tier works).
2. Pick your trigger: Start with either "Request Approved/Denied" in ApproveThis or "New Item Created" in airfocus.
3. Map the important stuff: Link approval reason fields to airfocus scoring criteria, budget amounts to priority tiers, etc.
4. Test with something small: Try automating your $100 office supply approvals before touching the $100K client project workflow.
Pro tip: Use ApproveThis's calculated fields to auto-fill airfocus priority scores based on approval type. No more manual data entry.
Who Actually Benefits (Besides Your Sanity)
Product Teams
Stop letting sales reps dictate your roadmap. Auto-score approved feature requests based on actual usage data and strategic fit. airfocus becomes your bouncer against shiny object syndrome.
Ops Managers
Procurement requests get approved? Great - now they automatically become prioritized implementation tasks instead of getting lost in Sharepoint purgatory.
Cross-Functional Projects
Client deliverables stuck in legal review? Approval status updates in airfocus keep client-facing teams from making promises you can't keep.
Finance Leaders
See budget approvals actually translate into project priorities instead of disappearing into the "miscellaneous" column.
Features You'll Actually Use
Approval Thresholds: Auto-approve small expenses but flag anything over $10K for review. airfocus items only get created when human eyes are needed.
Vacation Delegation: Legal lead on holiday? Approvals route to their deputy without missing SLAs. airfocus timelines stay accurate.
Email Approvals: Let external partners approve contracts without giving them airfocus access. Keep client projects moving without security headaches.
The Part Where We Tell You What To Do Next
If you're still manually updating roadmaps every time something gets approved, you're basically using your team as a human API. That's not scalable - it's just sad.
Next steps that won't waste your time:
- Book a 15-minute demo to see how a manufacturing company cut approval-to-execution time by 70%
- Try the free tier - connect one approval workflow to airfocus in under 20 minutes
Either way, stop letting approval bottlenecks dictate your team's velocity. Get started now or see how airfocus handles prioritization.
FAQs For People Who Skip To The End
Q: Do approvers need airfocus licenses?
A: Hell no. They approve via email or ApproveThis. Only your core team needs airfocus access.
Q: What if our approval process changes?
A: Update the workflow once in ApproveThis. Zapier handles the rest without touching your airfocus setup.
Q: Can we track approvals in airfocus?
A: Yep - approved requests auto-populate custom fields so you can filter by approval status and SLA compliance.
Integrate with airfocus Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for airfocus
Suggested workflows (and their Zapier components) for airfocus
Create airfocus items when a request is approved or denied
Enhance your project management by automatically creating a new airfocus item once an approval request is completed. This integration ensures that once a request is approved or denied in ApproveThis, a corresponding item is promptly created in airfocus, streamlining your task initiation process.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Item
Create an item in airfocus.
Update airfocus items for new approval requests
Automatically update specific items in airfocus when a new approval request is initiated in ApproveThis. This integration ensures that your project dynamics reflect the latest approval workflows, maintaining alignment between approval processes and project management.
Zapier Components

Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Item
Update an item in airfocus.
Generate approval requests for new airfocus items
Streamline your approval workflows by generating new approval requests in ApproveThis whenever a new item is created in airfocus. This automation helps ensure that all tasks require the necessary approval steps before proceeding, keeping your team aligned with your approval processes.
Zapier Components

Trigger
New Item
Triggers when a new item is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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