When Approval Meets Audio
Let’s cut through the noise: approval processes suck. Podcast workflows suck harder. Combine them without automation? That’s how careers go to die. But here’s the plot twist – when you connect ApproveThis (your approval sheriff) with Hiro.fm (your podcast workhorse) through Zapier, you’re not just fixing broken processes. You’re building a content machine that actually works.
We’re talking about teams that ship episodes faster than most companies schedule lunch breaks. About sales ops that move at the speed of "approved" instead of "wait, who needs to sign off on this?" This isn’t theory – it’s what happens when you stop forcing humans to play email tennis with critical decisions.
Why This Combo Doesn’t Just Work – It Prints Value
Hiro.fm gets your audio content where it needs to go. ApproveThis ensures the right people greenlight every step. Together through Zapier? They turn these five nightmares into non-issues:
- Content bottlenecks: Unpublished episodes stuck in approval purgatory
- Revenue leaks: Sales needing 14 signoffs before closing
- Team chaos: Approvers ghosting requests because they’re OOO
Here’s the kicker: ApproveThis approvers don’t need Hiro.fm licenses. Your CFO’s accountant cousin reviewing sponsorship deals? They’ll approve via email while fishing. Your production team stays in Hiro.fm. Everyone wins.
Real Workflows for Teams Who Ship
1. Sales Teams: From "Maybe" to "Money" in One Click
Scenario: Your sales team lands a $50k podcast sponsorship. Normally, this triggers a 3-day email chain involving Legal, Finance, and somehow always HR. Now? Hiro.fm’s new sale trigger auto-creates an ApproveThis request with deal details.
Media companies use this to:
- Route high-value sponsorships to CRO + Legal simultaneously
- Auto-approve recurring deals under $10k using approval thresholds
- Tag approved clients in Hiro.fm for instant campaign activation
Bonus: Vacation delegation means deals get reviewed even when your CMO is literally on a mountain.
2. Content Teams: Publish Episodes Without the 9AM Panic
Here’s how a 200-person media company fixed their release schedule:
1. Producers upload final episodes to ApproveThis with show notes
2. Legal + Compliance get parallel approval requests
3. Once approved, Zapier pushes everything to Hiro.fm automatically
They went from missing 30% of weekly deadlines to publishing 12 hours early. Because waiting for someone to manually click “upload” is so 2023.
3. Support Teams: Tag, Track, Triumph
Customer requests a refund for a premium podcast series? Approve the exception in ApproveThis, and Hiro.fm auto-tags their profile. Next time they login? Custom discount offer waiting. It’s service with actual memory – without making your team play detective.
Setting This Up Without Losing a Day
Zapier’s the bridge here. You’ll create three types of Zaps:
The Sales Guardian:
Hiro.fm (New Sale) → ApproveThis (Create Request) → Hiro.fm (Tag Contact if Approved)
The Content Express Lane:
ApproveThis (New Request) → Hiro.fm (Upload Episode) → Slack (Notify Team)
Total setup time? 23 minutes if you’re slow at clicking. The magic’s in the conditional logic – set approval thresholds so small fries auto-approve while big deals get red carpet scrutiny.
Features You’ll Actually Use (No Fluff)
ApproveThis brings heavy artillery to this integration:
Email approvals: External guests approve cameo appearances from their inbox. No app downloads. No passwords. Just “Approve/Reject” buttons that work.
Calculated fields: Auto-flag episodes exceeding 60 minutes for additional review. Or require CMO approval for any sponsorship over 5% discount.
Real-time dashboards: See every pending episode edit, sponsorship deal, and VIP request. Color-coded because adulting is hard.
Who Wins Besides Your Sanity?
Sales Ops:
Deal desks move 4x faster. Custom fields in ApproveThis auto-populate Hiro.fm tags – approved clients get immediate access, denied leads get nurturing sequences.
Content Teams:
Episode release checklists that actually finish. Show notes get legal approval before anyone’s had their third coffee.
Customer Success:
Tag listeners based on approval status. Denied refund request? Automate a consolation free month. Approved premium access? Welcome series fires before they refresh the page.
The Bottom Line (Because We Know You’re Busy)
This isn’t about “streamlining workflows” – it’s about reclaiming weeks per quarter. Every team touching audio content or podcast revenue has two choices:
1. Keep playing approval whack-a-mole across 12 apps
2. Connect ApproveThis + Hiro.fm in under an hour
The first option’s for masochists. The second? For teams who’d rather hit their KPIs than their heads against desks.
Get Started Free or schedule a 15-minute demo to see live examples from actual media companies (no sales fluff – just workflows that print results).
Wait – Does This Actually Work?
Let’s get cynical for a second. Most “integrations” are just API handshakes that create more work. This one’s different because:
It mirrors how work actually happens: Approvals aren’t standalone – they’re the gatekeepers to real action (publishing, billing, access). This integration closes the loop.
It respects team boundaries: Legal lives in email. Sales lives in CRM. Content lives in audio tools. No one’s forced to adopt new software – they approve where they already work.
Still skeptical? The free tier covers 100 approvals/month. Test it on your next sponsorship deal or episode launch. Worst case? You’re back to inbox chaos in 60 seconds. Best case? You just found 11 extra hours this month.
Integrate with Hiro.fm Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Hiro.fm
Suggested workflows (and their Zapier components) for Hiro.fm
Create approval request for new sales
Ensure no sale goes unchecked with this integration. Each time a new sale is made on your Hiro.fm platform, a corresponding approval request is created in ApproveThis, allowing your team to review and approve it promptly. This streamlines your sales validation process and ensures operational transparency.
Zapier Components

Trigger
New Sale
Triggers when a new sale is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Upload podcast episodes for approved requests
Streamline your content approval and publishing workflow. Whenever a new request is initiated in ApproveThis for episode content approval, this automation uploads the approved episode content directly to Hiro.fm. Save time and ensure consistency in your podcast publishing strategy.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Episode to Podcast
Upload the episode contents
Tag contacts when requests are approved or denied
Automatically update your contact management with decision-based tagging. Upon the approval or denial of an approval request in ApproveThis, corresponding tags are added to the related contact in Hiro.fm, helping you maintain an organized and responsive communication system.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Tag a Contact
Adds tags to a contact in Hiro.
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