ApproveThis manages your Frame.io Integration approvals.

When Video Workflows Stop Being Cute

Let’s get real: video production is messy. Between endless feedback loops, version control nightmares, and stakeholders who think “ASAP” is a reasonable deadline, creative teams are drowning in approval chaos. That’s where ApproveThis and Frame.io team up like Batman and Robin for your approval processes. One handles the bureaucratic heavy lifting, the other keeps creative collaboration flowing – and together, they make sure your next video project doesn’t die in committee.

Why This Combo Works (Besides Saving Your Sanity)

Frame.io nails the creative side – collaborative reviews, timestamped comments, and centralized assets. ApproveThis does the boring-but-critical work: enforcing accountability, automating routing, and making sure someone actually signs off on things. Connect them through Zapier, and you’ve got a system where creative work and business process don’t just coexist – they actually help each other.

The Nuts and Bolts

When a Frame.io upload or comment triggers an approval workflow in ApproveThis, three things happen:

• No more guesswork: Every asset gets routed to the right approver based on project type, budget, or client rules.
• Zero license headaches: Clients or execs can approve directly via email without needing Frame.io logins.

And when approvals happen? Frame.io automatically updates project statuses, shares review links, or kicks off next steps. It’s like having a project manager who never sleeps.

Real Teams Using This, Right Now

For Marketing Teams: Killing Last-Minute Ad Disasters

Picture this: Your team just finished a $50K holiday ad. Instead of Slack pings and reply-all emails, the video auto-triggers an ApproveThis workflow. The CMO gets it via email, approves on her phone during a layover, and Frame.io automatically moves it to “Client Review.” No missed steps, no frantic calls about whether legal signed off.

Agencies: Client Feedback That Doesn’t Make You Want to Cry

When a client leaves 47 Frame.io comments on a draft, ApproveThis converts those into tracked approval tasks. No more “I thought we changed that!” moments. Bonus: Vacation delegation means your creative director’s ski trip doesn’t bottleneck the entire project.

In-House Creative Teams: Budget Approvals That Don’t Suck

That explainer video request? Set approval thresholds so anything under $5K auto-approves. Over budget? It escalates to the CFO with one click. All while keeping the Frame.io project updated so producers know when to start.

Setting This Up Without Losing a Day

If you can make toast, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Choose your Frame.io trigger (new asset, comment, etc.)
3. Map it to an ApproveThis action using our pre-built templates

Pro tip: Use ApproveThis’ calculated fields to auto-flag videos over a certain length or resolution. Because nobody wants to manually check if that 4K file meets the client’s spec.

Features You’ll Actually Use

Email Approvals That Don’t Feel Like 1998

Approvers get a clean, mobile-friendly email with Frame.io thumbnails. One click approves; another requests changes. No PDF attachments. No “reply with edits.” Just decisions that stick.

Approval Groups for When You Need Cover

Require consensus from all legal stakeholders or sequential sign-offs from department heads. Either way, Frame.io’s version history keeps everyone aligned on which draft got approved.

Real-Time Tracking That’s Not Annoying

Dashboards show where each video asset sits – in creative review, with legal, awaiting client approval. No status meetings required.

Who Wins Besides You?

Finance Teams

Approval thresholds auto-reject over-budget requests before they waste time. All while keeping Frame.io assets tagged with budget codes for easy reporting.

Legal & Compliance

Every comment requiring a policy check becomes a tracked approval task. No more rogue edits slipping through because someone forgot to CC legal.

External Clients

They get to approve via email like civilized humans. No training. No passwords. Just a clear decision chain that lives in both systems.

Common Objections (And Why They’re Wrong)

“We already have Frame.io’s basic approvals.” Cool. Do they enforce sequential sign-offs when projects exceed $100K? Automatically reassign tasks when your brand manager is OOO? Exactly.

“Our process is too custom.” ApproveThis handles conditional logic like “If legal approval takes >48 hrs, escalate to CMO.” Try that with email chains.

Bottom Line: This Isn’t Just Another Integration

It’s about removing the crap that makes creative work miserable. Fewer meetings. Less chasing people down. More actual creating. And when someone inevitably asks, “Why did we approve that version?” you’ve got a bulletproof audit trail.

Do This Next

Book a 15-minute demo to see how approval workflows actually work with your Frame.io setup. Or start a free trial and connect your first Zap in under an hour. Either way, your video team might finally stop giving you that death stare in standups.