ApproveThis manages your LaunchNotes Integration approvals.

When Approval Workflows Meet Company-Wide Communication

Let's be real: nothing kills momentum like chasing down approvals. Marketing teams waiting on legal to greenlight campaign copy. Product managers stuck in email threads about launch announcements. Finance departments playing tag with budget sign-offs. This is where ApproveThis and LaunchNotes come in like that coworker who actually knows how to run a meeting.

ApproveThis handles the messy approval workflows that slow down companies between 50-5,000 employees. LaunchNotes keeps everyone aligned on important updates. Connect them through Zapier, and you've got something better than free snacks in the breakroom - actual operational efficiency.

Why This Combo Works for Mid-Sized Companies

Growing companies hit a wall where "just Slack John about it" stops working. Departments develop different tools and processes. Information gets stuck in silos. The ApproveThis-LaunchNotes integration acts like a bilingual negotiator between teams:

For Process Control Freaks (We Mean That Nicely)

ApproveThis brings structure without bureaucracy. Create multi-step approvals that automatically route to the right people based on amount, department, or project type. LaunchNotes then becomes your amplification system - once something's approved, it gets communicated company-wide without manual copy-pasting.

For Teams Working with External Partners

Here's the kicker: external approvers don't need a LaunchNotes license. Client needs to approve a case study before you announce it? Vendor waiting on contract terms? Add them as approvers in ApproveThis and keep your LaunchNotes seats for internal comms.

Real-World Uses That Don't Suck

Product Launch Coordination

Tech companies: Stop having your release notes stuck in legal review while engineering is already patching the next version. Set up a Zap where:

1. New product update drafted in LaunchNotes
2. Auto-creates approval request in ApproveThis
3. Once approved, announcement publishes to all subscribed teams

Use ApproveThis' calculated fields to auto-route based on update severity. Critical bug fix? Skips straight to CTO approval. Minor UI tweak? Product lead signs off.

Marketing Campaign Rollouts

Ecommerce teams: Imagine your Black Friday promo details getting approved before the site copy team starts working. Create approval chains where:

• Legal approves disclaimer language
• Finance confirms discount margins
• CMO gives final sign-off

Once approved through ApproveThis, LaunchNotes automatically notifies customer support, social media teams, and regional managers about the upcoming promotion.

Compliance-Driven Industries

Healthcare/Fintech companies: New compliance announcement needs 12 signatures across 3 time zones? ApproveThis handles the sequential approvals with automatic delegation if someone's OOO. Once fully approved, LaunchNotes distributes to all required departments with read receipts.

Setting This Up Without Losing Your Mind

If you can order DoorDash, you can connect these systems:

1. Create a Zapier account (free tier works for testing)
2. Choose your trigger:
- LaunchNotes → ApproveThis: Use "New Announcement Published"
- ApproveThis → LaunchNotes: Use "New Request Created"
3. Map critical fields:
- Always include approval deadline dates
- Attach relevant LaunchNotes files to approval requests
4. Test with a low-stakes process first (like lunch-and-learn announcements)

Pro Tip: Use ApproveThis' vacation delegation feature so summer Fridays don't bottleneck your comms.

Who Actually Benefits from This?

Product Teams

Cut the 2-week email chain debating whether "enhanced user experience" counts as a feature. Get stakeholder approvals logged in ApproveThis, then push version updates through LaunchNotes with full audit trails.

Marketing Departments

Stop having your campaign assets approved piecemeal. Bundle copy, designs, and promo schedules into a single ApproveThis request. Once greenlit, LaunchNotes auto-publishes timelines to sales and partner teams.

Operations Managers

New office policy about TPS reports? Set approval thresholds in ApproveThis (needs 3/5 department heads), then blast the finalized policy through LaunchNotes with mandatory read confirmations.

The Unsexy Advantages You'll Learn to Love

Beyond the obvious time savings:

Version Control for Decisions: Every approved/denied request in ApproveThis keeps context. No more "Wait, why did we change that?" two quarters later.

Compliance Armor: Automatically archive approval trails with timestamps and comments. Auditor asks who approved the $50k spend? Pull it up in 10 seconds.

Passive-Aggressive CC Liberation: Stop CC'ing entire departments "just in case." Approved announcements go to exactly who needs them via LaunchNotes subscriptions.

When Not to Use This Integration

We're not here to upsell you on bad fits:

- If your team approves things via hallway conversations and sticky notes
- If you have <5 approval processes per month
- If you enjoy the adrenaline rush of "WHERE'S THE SIGN-OFF?!" emails at 11PM

For everyone else: This isn't about being fancy. It's about not wasting mental energy on administrative glue work.

Bottom Line for Busy People

ApproveThis handles the decision-making logistics. LaunchNotes handles the communication fallout. Together via Zapier, they act like an air traffic control system for company-wide processes.

The setup takes 20 minutes. The time savings start day one. The reduction in "per my last email" replies? Priceless.

Get started with ApproveThis or schedule a 15-minute demo to see real examples from companies your size.