
ApproveThis manages your deal.ai Integration approvals.
April 17, 2025
Integration Category: Ai Tools
When Approval Processes Meet AI-Powered Sales Tools
Let’s cut to the chase: approvals suck. Not because decisions aren’t important, but because chasing down signatures via email threads and Slack pings turns grown professionals into glorified carrier pigeons. Enter ApproveThis and deal.ai – two tools that turn “approval purgatory” into a closed-loop system where deals keep moving while everyone still gets to take vacation days.
What Happens When You Mash These Tools Together
ApproveThis handles the bureaucratic heavy lifting – multi-step approvals, automatic escalations, and real-time tracking. deal.ai brings AI-driven contact management and sales funnel optimization. Connect them via Zapier, and you’ve essentially built a self-driving car for your business processes. Deals get approved faster, contacts stay updated automatically, and your team stops drowning in follow-up tasks.
The Nuts You Actually Care About
Here’s why this combo matters for companies with 50-5,000 employees:
- No more license headaches: External clients or contractors can approve requests via email without needing access to deal.ai
- AI meets human judgment: deal.ai identifies high-potential leads, ApproveThis ensures the right people greenlight next steps
Real-World Use Cases That Don’t Feel Like Corporate Fluff
1. Auto-Create Approval Requests for New CRM Contacts
How it works: Every time deal.ai’s AI identifies a high-value lead and creates a new contact, Zapier triggers ApproveThis to start an approval workflow. Marketing teams get notified instantly to vet the lead, legal checks compliance requirements, and sales gets automatic alerts when it’s go-time.
Who cares: Marketing agencies managing 50+ client campaigns monthly. Instead of CC’ing six people on every “Can we pursue this lead?” email, they’re automatically routing requests based on deal size and client SLA terms using ApproveThis’ calculated fields.
2. Turn Approved Requests into CRM Actions
How it works: When your team approves a budget request in ApproveThis, Zapier pushes the approved contact straight into deal.ai’s sales funnel with proper tags and follow-up tasks. No more copying data between systems or wondering if the sales team saw the approval.
Who cares: Manufacturing companies dealing with complex procurement chains. They’re using approval thresholds to auto-approve small purchase orders while routing big-ticket equipment requests through sequential approvals – all while keeping deal.ai’s CRM updated in real time.
Features You’ll Actually Use (No Shelfware Here)
The Approval Safety Nets
ApproveThis’ vacation delegation stops deals from dying because someone’s at Burning Man. If your CMO is off-grid, requests automatically reroute to their deputy based on out-of-office calendar integration.
AI That Knows When to Shut Up
deal.ai’s lead scoring identifies which opportunities actually need human approval. $500 blog post? Auto-approved based on your thresholds. $50K content marketing package? Routes directly to the CMO with calculated ROI projections attached.
How Different Teams Win
Sales Teams: Stop Being Approval Waiters
Your AE closes a deal that needs legal review. Instead of manually emailing contracts and CC’ing three departments, ApproveThis automatically:
- Routes NDA to legal
- Sends pricing approval to finance
- Updates deal.ai’s pipeline stage when all boxes are checked
Operations: Be the Wizard Behind the Curtain
Configure approval chains once using role-based rules, then watch as deal.ai triggers workflows based on lead score thresholds. High-value enterprise lead? Escalate to VP. Small business inquiry? Auto-approve and notify account managers.
Finance: Budget Enforcement That Doesn’t Require Babysitting
Tie approval thresholds to deal sizes in deal.ai. Any proposal exceeding departmental budgets gets automatic CFO review. Approved deals sync back to your accounting software; denied ones trigger predefined renegotiation workflows.
Setting This Up Without Losing Your Mind
Here’s the 60-second version:
- Connect ApproveThis and deal.ai to Zapier
- Pick your trigger (new deal.ai contact, lead score change, etc.)
- Map critical fields: deal size, contact info, approval type
- Test with a $1 dummy deal to confirm routing
- Let your team complain about having less to do
Pro Tip for Large Teams
Use ApproveThis’ calculated fields to dynamically set approval chains. Example: Deals from enterprise accounts >$100K get routed to regional directors first, others go straight to local managers. No manual triaging needed.
Why This Isn’t Just Another Integration
Most CRM approvals are binary – yes/no decisions that live in email purgatory. This combo actually closes the loop:
Scenario: Sales rep requests a custom proposal for a lead.
Old way: Email thread with 12 replies over 3 days.
New way: deal.ai flags the opportunity, ApproveThis routes pricing approval to finance and technical vetting to engineering. Once approved, deal.ai automatically generates the proposal and updates the pipeline stage. Total hands-on time: 4 minutes.
The Quietly Ruthless Efficiency Play
Companies between 200-1,000 employees save an average of 14 hours/week on approval processes with this setup. Not because it’s magic, but because it eliminates:
• Manual data entry between systems
• “Did you see my approval request?” follow-ups
• Context switching between email, CRM, and spreadsheets
When to Steal This Idea
If your team deals with any of these:
• Client onboarding requiring multiple department sign-offs
• Custom proposals needing pricing/legal review
• Procurement requests from various locations
• Marketing campaigns requiring brand compliance checks
…then yes, this integration will pay for itself by Q2.
Getting Started Without the BS
ApproveThis offers a 14-day trial – no credit card needed. Pair it with deal.ai’s free tier, and you can prototype an approval workflow in under an hour. If you’re the “show me” type, book a 15-minute demo where we’ll build a real approval chain live using your actual use case.
Final Reality Check
This isn’t about eliminating human decisions – it’s about making those decisions happen faster and with less administrative drama. Your approvers stay in control, your CRM stays accurate, and your deals keep moving forward even when key players are OOO.
Integrate with deal.ai Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for deal.ai
Suggested workflows (and their Zapier components) for deal.ai
Initiate approval requests for new deal.ai contacts
Streamline your contact approval process by automatically creating a new approval request whenever a new contact is added in deal.ai. This integration ensures every critical contact is reviewed promptly, enhancing your customer management workflow. *Note: Ensure that your ApproveThis workflow is correctly configured to route each new request to the appropriate approvers.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new ApproveThis requests as contacts in deal.ai
Integrate your approval processes by adding new contacts to your sales funnel whenever a new request is received in ApproveThis. This automation simplifies data management by ensuring all approval requests are captured in your CRM, keeping your sales team informed and agile. *Note: Verify that your team has access to the deal.ai funnel to manage these new contacts effectively.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Insert Contact
Inserts a contact into a funnel.
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