
ApproveThis manages your Help Scout Integration approvals.
April 17, 2025
Integration Category: Customer Support
Let’s cut to the chase: customer support teams using Help Scout are already good at keeping conversations organized. But when those conversations require approvals? That’s where things get messy. Enter ApproveThis – the approval workflow engine that plugs directly into Help Scout via Zapier. No more forwarding emails to managers. No more Slack threads that disappear into the void. Just actual decisions made faster.
Why This Combo Works Like a Swiss Watch
Help Scout keeps customer conversations tidy. ApproveThis keeps decisions moving. Together, they create what we call "accountable agility" – the ability to handle complex customer requests without creating bureaucratic sludge. For companies between 50-5,000 employees dealing with regulated industries, custom quotes, or high-stakes account changes, this integration acts like guardrails on a racecar.
The Nuts and Bolts
Through Zapier, Help Scout can:
- Trigger approval requests based on specific customer interactions
- Push decision updates back into support tickets
ApproveThis brings:
- Custom approval chains that adapt to your hierarchy
- Automatic escalations when people are OOO
- Real-time audit trails for compliance teams
Real-World Use Cases That Don’t Suck
These aren’t hypothetical “maybe someday” scenarios. These are workflows we’ve seen work in the wild:
1. The “Don’t Get Sued” Approval Flow
For: Healthcare SaaS companies, financial services providers
Problem: Junior support agents handling sensitive data requests
Fix: Auto-create approval requests in ApproveThis when a Help Scout conversation contains keywords like “data export” or “account closure”. Legal teams get notified via email (no Help Scout license needed) to approve/reject directly from their inbox.
2. The “Yes, We’ll Match That Price” Workflow
For: E-commerce companies, enterprise sales teams
Problem: Price negotiations dragging on for days
Fix: When a sales rep tags a Help Scout conversation as “Discount Request”, ApproveThis:
- Calculates margin impact using dynamic fields
- Routes to regional manager if under $5K
- Escalates to VP Sales if over $5K
Approvals happen in < 2 hours instead of 2 days.
3. The “My Manager’s On PTO” Solution
For: Retail chains, logistics companies with shift workers
Problem: Approval bottlenecks during holidays
Fix: ApproveThis’ vacation delegation automatically reroutes Help Scout-triggered requests to backup approvers. No more “Waiting on John’s approval” when John’s skiing in Aspen.
Setup That Won’t Make You Want to Scream
If you can make toast, you can set this up:
- Connect Help Scout and ApproveThis via Zapier
- Pick your trigger (new conversation, specific tags, etc.)
- Map Help Scout data to ApproveThis fields
- Set approval rules (who needs to bless what)
Pro tip: Use ApproveThis’ conditional logic to handle 80% of simple approvals automatically, only escalating the tricky 20% to human decision-makers.
Who Actually Cares About This?
Different teams, different benefits:
Support Teams
Stop playing approval whisperer. Focus on solving tickets instead of chasing down managers. Bonus: Automatic audit trails mean no more “Who approved this?!” witch hunts.
Finance Teams
Implement approval thresholds so agents can approve small discounts autonomously while keeping big-ticket items locked down. Real-time reporting shows exactly where money’s leaking.
Compliance Teams
Every approval decision gets timestamped and stored with full context from Help Scout conversations. Makes SOC 2 audits slightly less soul-crushing.
The Silent Killer Feature
Here’s what nobody talks about: ApproveThis approvers don’t need Help Scout licenses. For companies working with external partners or clients who need to approve support actions, this is a wallet-saving move. Your CFO will high-five you.
When Not to Use This
This isn’t magic fairy dust. If your support team has complete autonomy or you’re a 5-person startup, this might be overkill. But once you hit 50+ employees with multiple departments touching customer accounts? That’s when the ROI kicks in hard.
What’s Next?
The best integrations solve specific pains rather than chasing shiny objects. Start with one high-impact workflow:
- Identify approval bottlenecks in your Help Scout data
- Build a simple ApproveThis workflow
- Measure time-to-resolution before/after
Most teams see 40-60% faster approvals in the first 90 days. Not bad for something that takes an afternoon to set up.
Your Move
Either keep doing approval limbo (“How low can our response times go?”) or fix the actual decision-making process. ApproveThis + Help Scout via Zapier isn’t another tool – it’s a way to make your existing team look 10x more competent without hiring anyone new.
Get started with ApproveThis or book a 15-minute demo to see how approval automation actually works when it’s not stuck in 2012.
Integrate with Help Scout Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Help Scout
Suggested workflows (and their Zapier components) for Help Scout
Create approval requests for new Help Scout conversations
Ensure prompt attention to customer interactions by automatically creating an approval request when a new conversation is started in Help Scout. This ensures that necessary approvals are in place before responses are sent, enhancing oversight and decision-making.
Zapier Components

Trigger
Conversation Created
Triggers when a new conversation is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send replies for approved Help Scout requests
Streamline your customer service by automatically sending replies in Help Scout once approval is granted on requests. This integration automates response actions post-approval, saving time and improving workflow efficiency.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Reply
Replies to a conversation. Please note that this will send actual email to the customer unless `draft` flag is used.
Generate approval requests for new customers in Help Scout
Automate your customer onboarding process by creating an approval request when a new customer is added in Help Scout. This ensures all new customer interactions are pre-approved, improving customer journey management.
Zapier Components

Trigger
New Customer
Triggers when a new customer is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add notes for new approval requests in Help Scout
Keep track of your approval workflows by adding notes to conversations in Help Scout when new requests are initiated. This ensures that all relevant information is documented alongside customer interactions.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Note
Adds a note to existing conversation.
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