ApproveThis manages your MAILINGWORK Integration approvals.

When Bureaucracy Meets Marketing Automation

Let’s cut to the chase: approval processes suck. Especially when they involve email lists, campaign copy, or compliance checks. You’ve got MAILINGWORK handling your email marketing heavy lifting – opt-ins, drip campaigns, lead nurturing. But the second you need human approval? Cue the Slack pings, lost emails, and "Wait, was I supposed to review this?"

ApproveThis exists to shoot those bottlenecks in the face. We automate approval workflows so decisions happen at the speed of business, not at the speed of "I’ll get to it after lunch." Connect it to MAILINGWORK via Zapier, and you’ve got a system where subscriber management and marketing approvals actually work together instead of tripping over each other.

Why This Combo Doesn’t Just Work – It Wins

MAILINGWORK handles the mechanics of email marketing. ApproveThis handles the politics. Together, they solve three universal problems:

• Compliance without the headache: GDPR, CAN-SPAM, internal policies – approvals get logged automatically, no more "I thought you checked it!"
• Speed without chaos: Auto-route approvals to the right people based on list size, content type, or dollar thresholds
• Visibility without meetings: Every opt-in review or campaign approval tracked in one dashboard, not scattered across inboxes

Best part? Approvers don’t need MAILINGWORK licenses. External clients, legal teams, execs – they can approve/reject via email while your team keeps working inside MAILINGWORK. No extra seats, no permission battles.

Real-World Use Cases That Actually Matter

1. Opt-In Reviews That Prevent Legal Fire Drills

The Problem: New subscriber lists need legal/compliance approval, but marketing doesn’t want to wait 3 days for sign-off. Result? Campaigns get delayed, or worse – someone greenlights a list that shouldn’t have been used.

The Fix: Zapier triggers an ApproveThis request whenever MAILINGWORK gets new opt-ins. Legal gets an email with list details, clicks approve/deny, MAILINGWORK automatically segments approved contacts. Example: A healthcare company auto-flags lists from new lead sources, requiring compliance team review before any emails are sent.

2. Campaign Approvals That Don’t Kill Momentum

The Problem: Marketing’s ready to launch, but creative isn’t approved. CMO wants changes, product team has notes – version chaos ensues.

The Fix: ApproveThis creates parallel approval paths: legal checks disclaimers, product verifies features, execs approve messaging. Only when all greenlight does MAILINGWORK send the campaign. Example: A fintech startup automates compliance checks for promotional emails, ensuring every % yield claim gets automatic legal review.

3. Opt-Outs That Actually Get Investigated

The Problem: High-value client unsubscribes? Could be a mistake, could be pissed off. Sales teams often find out weeks later.

The Fix: Trigger an approval request in ApproveThis for VIP opt-outs. Sales gets notified to confirm before MAILINGWORK finalizes the unsubscribe. Example: A B2B SaaS company flags opt-outs from accounts with $50k+ ARR, triggering immediate CS outreach.

Setup That Takes Less Time Than Your Daily Standup

1. Create a Zapier account (or use your existing one)
2. Connect MAILINGWORK and ApproveThis
3. Choose your trigger (new opt-in, campaign draft, etc.)
4. Set approval rules in ApproveThis: thresholds, approvers, escalation paths
5. Test with a $0.00 campaign to see approvals flow

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-risk items. Example: If a MAILINGWORK list has 10k+ contacts or includes EU domains, require additional approvals.

Who Benefits? (Spoiler: Everyone Except Micromanagers)

Marketing Teams

Stop being the approval middleman. Set up rules so:
- Large lists auto-route to legal
- Discount campaigns need CFO approval over 15%
- New email templates require brand review

Compliance/Legal

Get context with every request:
- See which MAILINGWORK segment is involved
- View historical approval data for similar requests
- Escalate automatically if SLA times are breached

Operations

Cut the 37% of time spent chasing approvals (real stat from one of our clients):
- Auto-delegate approvals when someone’s OOO
- Use approval thresholds to auto-greenlight small requests
- Generate audit trails for every MAILINGWORK action

Features You’ll Actually Use (No Bloat Here)

While building your integration, steal these tricks from our power users:

Approval Thresholds: Auto-approve MAILINGWORK campaigns under $5k spend, but require CMO sign-off above that. Saves 80+ approvals/month for one e-commerce team.

Vacation Delegation: Sales head on a retreat? Approvals auto-reassign to their VP without missing SLA.

Conditional Routing: Segment-related requests go to product marketing, discount approvals go to finance. Nobody gets spammed with irrelevant asks.

The Bottom Line (No Fluff Edition)

If you’re using MAILINGWORK without approval automation, you’re either:
A) Small enough that one person handles everything (if so, congrats!)
B) Wasting money on delayed campaigns and compliance near-misses

ApproveThis isn’t another tool – it’s the missing layer that lets MAILINGWORK work at enterprise scale without enterprise bureaucracy. 30-minute setup, lifetime of not herding approval cats.

Get Started Free (takes 2 minutes, no sales call)
Or schedule a demo to see how 100+ companies cut approval time by 64%