ApproveThis manages your Contensis Integration approvals.

When a CMS and Approval Tool Actually Talk to Each Other

Let’s be real: content approval processes often feel like herding cats. Someone writes a blog post in Contensis. It gets stuck in legal review. Marketing wants edits. The version control spreadsheet from 2018 gets updated (maybe). Meanwhile, your launch date’s tomorrow.

ApproveThis and Contensis connected via Zapier is like giving your approval process a caffeine shot. Contensis handles the content – blogs, product pages, whatever. ApproveThis handles the red tape. Together, they automate the "Hey, can you review this?" emails and the "Where’s that approval?" follow-ups.

Why Bother Connecting These Two?

If your team’s bigger than 50 people, you’ve got stakeholders in different departments (or continents) who need to sign off on things. But:

• Legal doesn’t want 100 CMS logins
• Your dev team hates being approval bottlenecks
• Nobody can find the latest version of anything

Here’s the fix: Contensis stays your single source of truth for content. ApproveThis becomes the bouncer deciding what gets published. Connect them with Zapier, and you’ve got rules-based approvals that don’t rely on Outlook or crossed fingers.

Real Scenarios Where This Combo Doesn’t Suck

1. Auto-Create Approvals for New CMS Entries (Like a Product Launch)

Marketing writes a new product page in Contensis. Normally, this would get emailed to the product team, then legal, then the CMO… and someone always forgets to BCC everyone.

How it works: Zapier detects the new Contensis entry → ApproveThis creates a approval request with the page URL, notes, and deadlines. Product, legal, and compliance teams get emailed a link to review. No CMS access needed.

Who cares: Retail companies launching seasonal products. Healthcare orgs needing compliance sign-offs. Basically anyone tired of version 12 of a Google Doc.

2. Update Contensis the Second Something’s Approved

Your compliance officer just approved that whitepaper in ApproveThis. But now someone has to manually mark it as “approved” in Contensis. Which… might happen tomorrow. Or never.

How it works: The second an approval happens in ApproveThis, Zapier updates the Contensis entry’s status, publishes it, or notifies the web team. No more “Wait, is this live yet?” Slack messages.

Who cares: Publishers on tight deadlines. Financial firms where audit trails matter. Anyone who’s ever accidentally published a draft.

3. Lock Down CMS Changes Without Being a Tyrant

Your developer updated a content type in Contensis. Now the entire website’s blog layout is broken. Cool.

How it works: Any Contensis content type or form change triggers an approval request in ApproveThis. The dev lead and CTO get to veto or approve it. No more rogue changes.

Who cares: SaaS companies with complex CMS structures. Agencies managing client sites. Basically anyone who’s learned the hard way that “quick edits” can take sites down.

Setting This Up Without Losing Your Mind

If you can order a pizza online, you can connect Contensis and ApproveThis. Here’s the playbook:

1. Pick a Zapier trigger: Start with “New Entry in Contensis” or “Approval Completed in ApproveThis.”
2. Map the fields: Tell Zapier which Contensis entry links to which ApproveThis request. Takes 2 minutes.
3. Add approval logic: In ApproveThis, set rules like “Legal must review if $value > $5000” or “Escalate after 24 hrs.”

Pro tip: Use ApproveThis’ calculated fields to auto-flag high-risk content. Example: If a Contensis entry contains “$” and “discount,” require CMO approval. No manual checks needed.

Why Your Teams Will Stop Hating Approvals

Marketing & Content Teams

Publish faster without being the middleman between legal and IT. Your CMS entries auto-create approval requests. When approved, they go live. No more herding stakeholders.

IT & Developers

Keep Contensis clean. Force approvals for content type changes. Get audit trails for every “Who changed this?” fire drill.

Legal & Compliance

Review content in ApproveThis (no CMS training required). Get automatic reminders. Know exactly what’s changed since your last review.

The Secret Sauce: Features You’ll Actually Use

ApproveThis isn’t just another checkbox tool. These features make the Contensis integration work:

• Approval Thresholds: Auto-approve blog edits under $1k. Escalate anything with “terms of service” to legal.
• Vacation Delegation: Karen in legal is OOO? Requests auto-reassign. No stalled approvals.
• Email Approvals: Stakeholders approve via email. No logins. No training.

Bottom Line: This Isn’t Just “Integration Bloat”

Most software integrations are meh. This one fixes actual headaches:

For mid-sized companies: Scale content production without hiring 5 more project managers.

For enterprises: Replace clunky SharePoint approval workflows with something that doesn’t make people want to quit.

How to Not Waste Another Quarter

If you’re using Contensis and have more than one approval step, you need this. Book a 15-minute ApproveThis demo, connect it to Contensis via Zapier, and actually hit those content deadlines for once.

Or don’t. Keep playing CC-all email tennis. Your call.