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Flowla Integration

ApproveThis manages your Flowla Integration approvals.

April 17, 2025

Integration Category: Sales Crm

Why Approval Processes Are Killing Your Momentum

Let's be real - most approval workflows suck. You've got deals stuck in legal review, marketing campaigns waiting on budget sign-offs, and purchase requests lost in Slack purgatory. Flowla's great at organizing your sales workflows, but when you need actual decisions? That's where most teams faceplant.

ApproveThis acts like the bouncer for your business decisions. It doesn't just "manage" approvals - it hunts them down. Combine that with Flowla's deal-focused automation, and you've got a system where approvals happen while your team keeps moving deals forward, not after everyone's left for the weekend.

The Nuts and Bolts of the Integration

Through Zapier, ApproveThis plugs directly into Flowla's event triggers. Translation: When something happens in Flowla (deal stage changes, client views a proposal), ApproveThis either kicks off an approval or takes the result and does something useful with it.

Key Scenarios That Actually Matter

Use Case 1: Client views your Flowla proposal → Auto-create approval request for discount authority.
Real-world impact: Sales teams at SaaS companies use this to trigger executive sign-off only when a prospect actually engages with pricing. No more guessing games.

Use Case 2: ApproveThis greenlights a contract → Flowla auto-starts onboarding tasks.
Why it works: HR teams love this for new hires - offer letter approval in ApproveThis instantly triggers equipment setup workflows in Flowla.

Where This Combo Beats DIY Solutions

Most teams try to handle approvals through email chains or Slack threads. Here's why that's a dumpster fire:

  • Zero paper trail: Try auditing why a deal was approved last quarter when your VP left the company.
  • Approver limbo: "Did you see my Slack?" → "I thought you emailed Bob?" → "Bob's on PTO."

ApproveThis solves this by:

  • Enforcing rules (e.g., anything over $50k needs CFO eyes)
  • Auto-escalating if someone ghosts the request
  • Keeping a full audit log that syncs with Flowla's activity history

Department-Specific Wins

Sales Teams: Stop Leaving Money on the Table

Example: When a Flowla flow hits "Contract Review," ApproveThis pings legal with the specific clauses that need vetting. Legal approves via email (they don't need Flowla access), sales gets notified in Flowla, deal moves. No status update meetings needed.

Marketing: Kill Campaign Delays

Scenario: Flowla tracks content calendar progress. The second a draft is ready, ApproveThis routes it to compliance + brand leads in parallel. Calculated fields auto-flag posts with regulated keywords for extra reviews.

Operations: Budgets That Actually Work

Procurement requests in Flowla trigger ApproveThis checks:
- Under $1k? Auto-approved, Flowla updates inventory
- Over threshold? Routes to department head with cost-center data pre-filled

Setting This Up Without Losing Your Mind

Step 1: Connect your Zapier account to both platforms.
Step 2: Pick your trigger (Flowla event) → Choose ApproveThis action.
Pro tip: Use ApproveThis' calculated fields to auto-determine approval paths based on Flowla data (deal size, client tier, etc.).

Critical note: Approvers only need ApproveThis access - no extra Flowla seats required. Huge for external partners or execs who shouldn't be deep in your CRM.

Features You'll Actually Use (No Bloat)

Beyond basic approvals, this integration shines with:

Approval Thresholds: Auto-approve small expenses in Flowla, only escalate big ones. Saves accounting 10+ hours/week on rubber-stamp requests.

Vacation Delegation: Approver OOO? ApproveThis auto-reassigns to their deputy, keeps Flowla workflows moving.

Real-Time Dashboards: See approval bottlenecks in ApproveThis, fix them before they delay Flowla timelines.

Why This Isn't Just Another Integration

Most workflow tools either handle tasks or approvals. This combo does both without the chaos:

- Sales: Shorten deal cycles by attaching approvals directly to Flowla stages
- Legal: Reduce risk with audit trails for every contract change
- Finance: Prevent budget overruns with auto-escalation rules

It's not about doing more approvals - it's about doing them faster so your team can get back to work.

Bottom Line: This Isn't for Everyone

If you're a 5-person startup where approvals happen over beers, maybe skip this. But if you're scaling past 50 employees and deals are getting stuck in committee paralysis? That's where this duo earns its keep.

ApproveThis doesn't just "integrate" with Flowla - it acts as the decision engine that keeps your workflows actually flowing. Less waiting, more closing.

Get started free or book a 10-minute demo to see real client setups.

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Integrate with Flowla Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Flowla

Suggested workflows (and their Zapier components) for Flowla

Create approval requests for completed flows

When a flow in Flowla is completed, automatically create an approval request in ApproveThis to ensure timely decision-making. This integration streamlines the approval process immediately after task completion. *Note: Configure approval rules in ApproveThis as necessary.*

Zapier Components

Flowla Logo

Trigger

Flow Is Completed

Triggers when all tasks in a flow are completed.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create approval requests for viewed flows

When a flow in Flowla is viewed, automatically generate an approval request in ApproveThis for further review or follow-up. This integration ensures continuous monitoring and timely approvals when engagement is detected. *Note: Adjust approval criteria in ApproveThis based on your business needs.*

Zapier Components

Flowla Logo

Trigger

Contact Views Flow

Triggers when someone visits a flow.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create flows for new approval requests

When a new approval request is received in ApproveThis, automatically create a flow in Flowla from a template to initiate subsequent processes. This automation reduces manual steps and accelerates workflow execution. *Note: Verify that the Flowla template aligns with approval requirements.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Flowla Logo

Action

Create Flow From Template

Create a Flow from a template.

Create flows for completed approvals

After an approval process in ApproveThis is completed, automatically create a flow in Flowla to begin the next phase of your operations. This integration optimizes workflow transitions and enhances operational efficiency. *Note: Ensure follow-up actions are defined in your Flowla template.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Flowla Logo

Action

Create Flow From Template

Create a Flow from a template.