
ApproveThis manages your Hello Bar Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Pop-Ups Meet Approval Processes
Let's get real - most approval processes feel like watching paint dry. But when you combine Hello Bar's attention-grabbing pop-ups with ApproveThis' no-nonsense approval automation, you get something actually useful. Think less chasing people down over email, more getting stuff done while your visitors turn into leads.
Why This Combo Works (Besides Being Actually Useful)
Hello Bar converts casual browsers into contacts. ApproveThis turns "maybe" into "done." Together, they handle two universal business truths: 1) People ignore emails, and 2) Decisions get stuck in limbo. Connect them through Zapier, and you've got a system where:
- New leads automatically kick off vetting processes
- Approval requests get in front of eyeballs that matter
Best part? Approvers don't need Hello Bar logins. Just set it up once through Zapier and your external partners/clients can approve stuff via email like civilized humans.
Real Uses for Real Companies
1. The "Don't Make Me Think" Approval Alerts
Say your e-commerce team wants to launch a flash sale. Normally, this involves 17 Slack pings and someone CC'ing the wrong legal person. With our integration:
- Create approval request in ApproveThis
- Zapier triggers Hello Bar to show managers a "Approve This Sale" bar
- Approvers click through directly to review details
Actual result from a patio furniture company: Cut sale launch time from 3 days to 4 hours. Not bad for avoiding Slack chaos.
2. Lead Vetting That Doesn't Suck
Marketing agencies love this one. When Hello Bar captures a new high-value lead:
- Zapier creates an ApproveThis request with lead details
- Sales lead gets email with one-click approve/reject
- Approved leads go straight to Salesforce; rejected get automated follow-up
A B2B SaaS client using this saw 23% faster lead response times. Because waiting 48 hours to follow up is basically leaving money on the table.
Setting This Up Without Losing Your Mind
Three steps even your least techy employee can handle:
- Connect ApproveThis and Hello Bar through Zapier (takes 4 minutes)
- Set triggers: "New Request" in ApproveThis or "New Subscriber" in Hello Bar
- Test with a $10 Starbucks gift card approval - because caffeine makes better QA
Pro tip: Use ApproveThis' calculated fields to auto-flag high-value leads needing exec review. No more $50K deals stuck in a junior rep's inbox.
Who Actually Benefits From This?
Marketing Teams
Launch campaigns faster without waiting for legal to find that one comma in the disclaimer. Approval thresholds mean anything under $5K gets auto-approved after 12 hours. Your ROI? Not waiting until Q4 to run a Q3 promotion.
Customer Success
New enterprise trial signup via Hello Bar? Auto-create approval to assign their dedicated CSM. Uses ApproveThis' approval groups to loop in sales, support, and accounting in sequence. Clients feel prioritized, you look organized - everyone wins.
Operations
HR needs to approve new job posts? Please. Set up a Hello Bar that only shows to hiring managers. They approve through ApproveThis without ever leaving Gmail. Vacation delegation means approvals never get stuck because someone's hiking the Alps.
Why This Isn't Just Another Integration
Most app combos just move data around. This actually changes how decisions happen:
- Email-based approvals = no new logins for external partners
- Real-time tracking shows who's sitting on requests (we see you, Dave)
- Conditional logic routes $100K deals to execs, $100 discounts to managers
An e-commerce client reduced discount approval leaks by 40% using amount thresholds. Translation: Fewer "Oops, I approved 90% off" moments.
Common Questions From People Who Overthink Things
"What if approvers ignore the Hello Bar notifications?"
They get escalation emails after your set time limit. Plus, ApproveThis shows exactly who's holding things up in reports. Nobody wants to be that person in the weekly meeting.
"Can we customize approval steps based on lead source?"
Yep. Use Hello Bar's UTM parameters to trigger different ApproveThis workflows. High-intent page exit pop-up? Fast-track approval. Blog subscriber? Standard vetting.
How This Pays for Itself
Let's math:
- Average approval takes 2.5 days → 6 hours
- Marketing launches happen 8x faster
- Zero $ lost to expired approvals
Actual ROI example: A 200-person SaaS company saved 37 hours/month in approval chase-downs. At $50/hour, that's $22K/year. Their ApproveThis cost? $2,400. Even your CFO would approve that.
Getting Started Without the BS
1. Grab your ApproveThis trial
2. Connect to Hello Bar via Zapier
3. Set up one approval flow for your most annoying process
In 20 minutes, you'll either be halfway to a drink or wondering why you didn't do this sooner. Either way, better than another approval spreadsheet.
Final Thought
Approvals shouldn't be where good ideas go to die. With ApproveThis and Hello Bar, they become the gas pedal for your team. Less waiting, more doing - and actual visibility into why things get stuck.
Next step: Book a 12-minute demo or try it free. Your future self (the one not herding approvers over email) will thank you.
Integrate with Hello Bar Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Hello Bar
Suggested workflows (and their Zapier components) for Hello Bar
Initiate Hello Bar pop-up for approved requests
Whenever a new approval request is received, Hello Bar creates a pop-up to inform users of the approval process. Use this automation to keep stakeholders informed seamlessly.*Note: Additional configurations might be needed to align the pop-up with specific approval details.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new Hello Bar subscribers
Every time a new subscriber joins via a Hello Bar pop-up, automatically create an approval request to verify and process their details. This automation ensures all new subscribers are evaluated efficiently.
Zapier Components

Trigger
New Subscriber
Triggers when a new subscriber is added to your contact list.
Action
Create Request
Creates a new request, probably with input from previous steps.
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