ApproveThis manages your Audienceful Integration approvals.

When Approval Bottlenecks Meet Your Email List Nightmares

Let's be real - nobody got into marketing or operations because they love chasing down approvals. Yet here we are: Karen from legal hasn't signed off on the Q3 campaign email, the procurement team lost your SaaS purchase request (again), and your new webinar promo is stuck in limbo because three VPs can't decide who needs to click "approve."

This is why 200+ companies between 50-5,000 employees use ApproveThis to automate decision-making workflows. And when you connect it to Audienceful (that lightweight email tool your team actually likes using), you solve two problems at once:

• No more missed approvals delaying campaigns, purchases, or client projects
• No more manual data entry between your approval system and email lists

Why This Combo Works Like Whiskey and Coffee

ApproveThis Does the Heavy Lifting

While Audienceful keeps your email workflows simple, ApproveThis handles the messy approval logic most tools ignore:

• Auto-route requests based on dollar amounts (under $5k? Skip VP approval)
• Delegates approvals when people are OOO (no more "Waiting on Jim" status)
• Tracks multi-step approvals across departments in one dashboard

Audienceful Gets Out of the Way

Your marketing team already uses Audienceful because it doesn't overcomplicate email campaigns. Now imagine triggering approval workflows directly from subscriber actions - without needing to build Zaps that require a CS degree.

Real-World Use Cases That Don't Suck

1. Marketing Teams: Campaign Approval → Auto-Add to Segments

The Problem: Your new ebook landing page is ready, but legal needs to approve the GDPR disclaimer before you can email your EU segment. By the time they respond, the campaign's late.

The Fix: Set up a Zap where any Audienceful subscriber tagged as "EU Lead" triggers an ApproveThis workflow. Legal gets an email to approve/deny the disclaimer text directly from their inbox. Once approved:

• Subscriber gets added to the ebook nurture sequence
• Campaign brief gets auto-updated in your project management tool
• You get a Slack alert so you know when to launch

2. Operations Teams: Vendor Approvals → Update Email Lists

The Problem: Every new supplier contract requires 4 approvals across departments. Once signed, someone forgets to add them to the vendor newsletter list.

The Fix: When procurement submits a new vendor form, ApproveThis:

• Routes contracts to legal > finance > department head
• Auto-approves NDAs under $10k with calculated fields
• Adds approved vendors to an Audienceful "Suppliers" list via Zapier

Setup in 3 Steps (Seriously)

1. Create a Zapier account if you don't have one

2. Connect ApproveThis and Audienceful as your apps

3. Choose your triggers:

• From Audienceful: "Person Subscribes" → Create ApproveThis Request
• From ApproveThis: "Request Approved" → Update Audienceful Segment

Pro Tip: Use ApproveThis' calculated fields to auto-populate Audienceful custom attributes (like approval date or budget tier).

Why Your Finance Team Will Finally Stop Yelling

Approval thresholds are the unsung hero here. Set rules like:

• Auto-approve campaign spends under $2,500
• Require CFO sign-off on contracts over $50k
• Send reminders after 24hrs of inactivity

When connected to Audienceful, these thresholds can also control who gets added to high-value segments. Approved a VIP webinar registration? They jump straight into your premium nurture flow without manual upgrades.

For Teams That Hate Wasting Seats (and Money)

Here's the kicker: external partners or clients don't need an Audienceful license to approve requests. They get email links to review/approve content, contracts, or campaigns - zero login required. Perfect for:

• Agencies getting client sign-off on email copy
• Distributors approving co-branded campaigns
• Contractors submitting invoices through Audienceful forms

The Bottom Line: Less Admin, More Actual Work

Companies using both tools report 23% faster campaign launches and 40% fewer "Did you approve that?" Slack messages. But don't take our word for it - the combo works because:

• Approval statuses update Audienceful segments in real-time
• Email-based approvals mean no new tools for approvers
• Zapier handles the busywork so you don't have to

Ready to Stop Being a Approval Middleman?

Either:

• Try ApproveThis free (takes 8 minutes to set up)
• Book a 15-min demo to see the Audienceful integration live

P.S. If you're still manually updating email lists after approvals, we need to talk. Seriously.