ApproveThis manages your eboov Integration approvals.

When Approval Bottlenecks Meet Sales Urgency

Picture this: your marketing team just built a killer campaign in eboov. But before it goes live, Legal needs to vet the messaging, Finance has to approve the budget, and your CMO wants final sign-off. Meanwhile, sales reps are stuck waiting on manager approvals to pursue hot leads. This is where most companies lose momentum - and money.

ApproveThis plugs directly into eboov via Zapier, turning approval gridlock into a straight-shot process. We're not talking about another "integration" that just moves data between tabs. This connects the actual decision-making to the tools your team already uses daily.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees hit a sweet spot: complex enough to need real process, but agile enough to outpace competitors when they nail execution. Here's what happens when you wire ApproveThis into eboov:

Speed Without Slippage

Marketing teams cut campaign launch times from days to hours by auto-routing eboov campaigns for approvals the second they're built. Sales ops stops chasing down managers for lead pursuit permissions - thresholds auto-approve qualified opportunities.

Compliance That Doesn't Slow You Down

Finance gets calculated fields that flag budget overages before campaigns go live. Legal sees every compliance-critical request without getting CC'd on endless emails. All while approvers work directly from their inbox - no new logins required.

Cross-Team Visibility

An eboov campaign stuck in approval limbo? The dashboard shows exactly who's holding things up. Sales lead stuck because a manager's OOO? Vacation delegation automatically re-routes the request. No more phantom bottlenecks.

Real-World Use Cases (Not Just Theory)

1. Campaign Launches That Don't Require a Committee Meeting

A SaaS company uses eboov's video funnels for product demos. Their Zapier integration triggers an ApproveThis workflow whenever a new demo campaign is built. The CMO gets first approval right in Outlook, then Legal automatically reviews compliance language. If both approve, the campaign auto-publishes. If not, it kicks back to marketing with specific notes.

2. Lead Pursuit That Doesn't Require Begging

A medical device manufacturer's sales team identifies high-value leads in eboov. ApproveThis checks each lead against deal size thresholds: under $10K? Auto-approved. Over? Routes to regional directors with deal context pulled from eboov. Directors approve via mobile email while traveling - no need to log into another system.

3. Sales Closures That Audit Themselves

When ApproveThis greenlights a major deal, it triggers eboov to generate the sales contract and log all approval docs. The finance team gets an auto-archived record with timestamps and comments - perfect for quarterly audits. No more digging through Slack threads to prove compliance.

Features You'll Actually Use

ApproveThis isn't another "kitchen sink" platform. These are the tools that matter when connected to eboov:

Approval Thresholds That Work for Sales

Set deal size limits where regional managers handle mid-tier approvals, but anything over $50K escalates to VP-level. Automatically. Bonus: approvers only see what's relevant to their tier - no info overload.

Email Approvals That Don't Get Lost

Approvers can reject/approve directly from Gmail or Outlook. Comments sync back to eboov activity logs. Reminders nudge slow responders without you playing nag.

Delegation That Doesn't Break the Chain

When your CMO is at a conference, ApproveThis temporarily reroutes their approvals to the CRO. No IT tickets, no confused "Why am I getting this?" emails.

Setting This Up Without Needing IT

If you can connect apps in Zapier, you can do this:

1. Pick Your Trigger: New eboov campaign? Lead? Sales event?
2. Map Critical Fields: Pull deal size, campaign budget, or lead score into ApproveThis
3. Set Approval Rules: Who needs to approve what, in which order
4. Connect Outcomes: Approved campaigns publish automatically. Denied leads get flagged in eboov

Typical setup time: 23 minutes (we timed it).

Who Actually Benefits Here?

Marketing Ops Teams

Stop being the approval middleman between eboov and Legal/Finance. Custom workflows ensure compliance without you herding stakeholders.

Sales Managers

Get real-time visibility into which reps have pending lead approvals. Set thresholds so top performers aren't waiting on you for small deals.

Finance Controllers

Auto-archive approved budgets tied directly to eboov campaigns. Run audits in minutes instead of days.

The Bottom Line

ApproveThis + eboov via Zapier isn't about flashy "automation." It's about eliminating the approval tax that mid-sized companies pay in lost deals, delayed campaigns, and manual busywork. The integration works because it respects how teams actually operate - no process overhaul required.

If your company has more than 50 employees and uses eboov, you're leaving speed and compliance on the table. Not because your team isn't good, but because approval processes haven't caught up to your growth.

Get Started Free (takes 2 minutes) or Book a Live Demo to see real eboov workflows in action.