ApproveThis manages your Sendler Integration approvals.

When Approval Workflows Meet Video Engagement Data

Let’s get real: approval processes are the traffic jams of business operations. Now imagine if your team could automatically trigger decisions based on exactly how prospects interact with your video content. That’s what happens when you connect ApproveThis and Sendler through Zapier. We’re talking about turning video views into actionable approvals – without the endless Slack pings or forgotten follow-ups.

What Each Tool Does Best

Sendler tracks video engagement like a hawk – URL opens, CTA clicks, watch percentages. It’s great for knowing when someone interacts with your content. ApproveThis handles the "what happens next" by routing those signals to the right decision-makers. Together, they answer two critical questions: "Did they watch it?" and "Who needs to act on that?"

The Hidden Cost of Manual Video Follow-Ups

Most teams using Sendler waste 3-7 business days between a hot lead watching a demo video and getting a sales rep assigned. Why? Because marketing ops sees the engagement data, then someone emails the sales manager, who then… you get the picture. With ApproveThis, you can auto-create approval requests the moment Sendler detects meaningful engagement – cutting that delay to minutes.

Three Ways This Integration Changes the Game

1. Instant Lead Qualification

When a prospect clicks a CTA in your product demo video (Sendler’s "Video CTA Clicked" trigger), ApproveThis can:

• Auto-create a deal desk approval for sales discounts
• Route legal review requests for enterprise prospects
• Trigger personalized follow-up task approvals for AE teams

Real example: A SaaS company reduced their sales cycle by 11 days by automatically escalating high-intent video engagers to exec-level approvers.

2. Budget-Friendly Content Production

Use Sendler’s "Video Watched" trigger (say, 75%+ viewed) to:

• Approve budget allocations for high-performing video ads
• Greenlight follow-up campaign spends
• Automate influencer partnership renewals

Case in point: An e-commerce brand approves 23% more creator content by tying video watch rates to their approval thresholds.

3. Cross-Team Accountability

When external partners open video URLs (Sendler’s "Video URL Opened" event), trigger approvals for:

- Agency contract renewals
- Co-marketing spend authorizations
- Compliance sign-offs for partner-facing content

Pro tip: Use ApproveThis’ vacation delegation so approvers’ OOO time doesn’t bottleneck partner operations.

Why This Isn’t Just Another Zap

Most Zapier integrations just move data. This combo actually changes decision velocity. Here’s what makes it different:

Approval thresholds that make sense: Auto-approve small deals if the lead watched 90% of your pricing video, but require CFO sign-off for those who skipped straight to the "enterprise" section.

No app hopping: Approvers get email/Slack notifications with all context needed – no logging into Sendler required. (Yes, even external partners.)

Audit trails that matter: Ever need to prove why a video ad budget was approved? The paper trail connects watch-time data to approval decisions.

Setting It Up Without the Headache

1. In Zapier, choose Sendler as your trigger app (Zapier connection guide)
2. Pick an event (CTA click, video opened, etc.)
3. Add ApproveThis as the action app
4. Map Sendler’s engagement data to approval request fields
5. Set approval rules based on watch percentages or other metrics

Pro move: Use ApproveThis’ calculated fields to auto-add lead scoring based on multiple video interactions.

Who Actually Benefits from This?

Sales Teams

Reduce friction in deal escalation – if a prospect watched your implementation video 3x, auto-approve sandbox environment access requests.

Marketing Ops

Stop guessing which video assets perform. Use approval rates as a quality signal – if 80% of video-influenced spend requests get approved, double down on that content type.

Customer Success

Trigger renewal discount approvals when clients re-watch onboarding videos – proactive retention meets budget control.

The Quiet Advantage Nobody Talks About

Approval groups in ApproveThis let you do parallel vs. sequential approvals based on video engagement type. Example:

- CTA click? Route to sales + legal simultaneously
- 50% video watch? Just sales manager
- 90% watch + CTA? Automatically approve with notification

This is how mid-market companies operate like enterprises without the bureaucracy.

Common Mistakes (And How to Dodge Them)

Don’t: Approve every video view – set minimum watch percentages in Sendler before triggering requests.
Do: Use ApproveThis’ conditional logic to route high-value leads differently.

Don’t: Make approvers dig through video analytics – pre-attach key metrics in approval requests.
Do: Include deep links to specific video moments using Sendler’s timestamp features.

When to Keep Doing Things Manually

This integration isn’t magic fairy dust. If your team has <5 video-related approvals/week, maybe just keep using email. But if you’re scaling video content across departments? The math changes fast.

What’s Next?

1. Create your ApproveThis account (free trial available)
2. Connect to Sendler via Zapier in <20 minutes
3. Start with one approval trigger – expand as you see results

Still unsure? Book a 12-minute demo – we’ll show how other video-first teams cut approval delays by 60%+.

Final Reality Check

Tools don’t solve problems – workflows do. This integration works because it forces clarity: which video engagements actually matter, and who needs to decide about them. That’s how companies between 50-5,000 employees avoid becoming slow, approval-heavy dinosaurs.