ApproveThis manages your EngineRoom Integration approvals.

When Approval Management Meets Marketing ROI

Let's cut through the corporate speak: approvals suck. They bottleneck campaigns, delay launches, and make everyone hate process. But what if your marketing team could actually see how approval delays impact revenue? That's where combining ApproveThis and EngineRoom through Zapier changes the game.

ApproveThis isn't just another "click approve" tool. It's built for companies where 5+ people need to sign off on budgets, campaigns, or contracts. EngineRoom? It's how growth teams prove which marketing dollars actually drive revenue. Together, they answer two critical questions:

1. How fast are we making decisions?
2. What's the actual ROI of those decisions?

Take a mid-sized SaaS company running LinkedIn ads. Their CMO needs to approve budget increases, but legal requires contract reviews. With this integration, every approval delay gets tracked against the campaign's performance data in EngineRoom. Suddenly, Finance sees exactly how approval bottlenecks cost them $12k/month in missed pipeline.

Three Ways This Combo Actually Moves Needles

1. From Lead to Approval in 8 Minutes Flat

When EngineRoom spots a high-value lead (say, an enterprise deal), ApproveThis automatically routes it to:

• Sales VP for deal approval
• Legal for NDA review
• Finance for special pricing

Real-world example: A cybersecurity firm reduced their enterprise deal approval time from 3 days to 4 hours. How? Approvers got EngineRoom's lead score and deal size right in their approval email. No digging through CRMs.

2. Campaign Budgets That Actually Make Sense

Marketing teams using EngineRoom's attribution data can set approval thresholds in ApproveThis like:

"Automatically approve Google Ads budget increases under $5k if last month's ROI was above 3:1"

An e-commerce brand used this combo to let their performance marketing lead approve small budget hikes instantly, while routing bigger requests to the CMO. Result? 23% more ad spend deployed during peak sales days.

3. Contracts That Don't Kill Momentum

Here's where most tools fail: legal teams live in PDFs, sales lives in CRMs. When EngineRoom triggers a contract approval:

- ApproveThis attaches the PDF
- Routes to legal@company.com
- Tracks revisions
- Updates the deal status in EngineRoom automatically

A fintech company used this workflow to cut contract turnaround from 11 days to 2. Their secret? Legal could approve/reject via email without logging into yet another system.

Why This Isn't Just Another Zap

Most Zapier integrations just shuffle data. This combo actually changes how teams work:

For Marketing Ops:

See which approvers delay high-ROI campaigns. ApproveThis' real-time tracking shows exactly who's sitting on requests, while EngineRoom proves which delays cost real money.

For Finance:

Auto-approve budget requests under $10k when EngineRoom shows >4:1 ROI. Escalate others with full context.

For Sales Leaders:

Deal approvals include EngineRoom's lead score and historical win rates. Stop guessing if a deal's worth special terms.

Bonus Perk:

External partners (agencies, contractors) can approve via email without EngineRoom access. No more "I didn't get the login email" excuses.

Setting This Up Without Losing Your Mind

We've all seen "5-minute setup" lies. Here's the real deal:

Step 1: In ApproveThis, build approval templates for:
- Campaign budget requests
- Contract reviews
- Lead/Deal approvals

Pro Tip: Use calculated fields to auto-flag requests needing legal review based on deal size.

Step 2: Connect to EngineRoom via Zapier. Key triggers:
- New high-value lead → Approval request
- Campaign ROI changes → Update approval thresholds
- Contract signed → Auto-close approval

Step 3: Set up email delegates. When your CMO is at AWS re:Invent, approvals route to their CRO without missing a beat.

Most teams get this live in 2-3 hours. The trick? Start with one workflow (like contract approvals) before scaling.

Who Actually Benefits From This?

Scenario 1: The Scaling SaaS Company

Problem: Enterprise deals dying in legal review.
Fix: Auto-route contracts with >$50k ACV to legal team + CFO.
Result: Closed 8-figure deal 11 days faster last quarter.

Scenario 2: The E-Commerce Brand

Problem: Black Friday budgets stuck in approval hell.
Fix: Auto-approve ad spend increases under $15k with ROAS > 4x.
Result: Deployed 73% more budget during peak hours.

Scenario 3: The Marketing Agency

Problem: Clients delay approving campaign plans.
Fix: Share approval links showing EngineRoom's historical performance data.
Result: 82% faster approvals from anxious clients.

No, This Won't Solve All Your Problems

Let's get real - some approvals still need human judgment. But for repetitive, data-driven decisions? This combo is lethal. Key limitations:

- Complex legal terms still need lawyer eyes
- Super strategic bets require exec input
- EngineRoom data quality matters (garbage in = garbage out)

But for 60-80% of routine approvals? It's transformative.

Ready to Stop Chasing Approvals?

If you're sick of:
- "Did you approve that?" Slack reminders
- Budget spreadsheets from 1998
- Campaigns delayed by absent approvers

Take ApproveThis for a spin with your EngineRoom data. Sign up free or book a 15-minute demo showing how to connect the dots.

Pro tip: Bring your last EngineRoom ROI report. We'll show exactly where approvals slowed revenue.