
ApproveThis manages your WooCommerce Integration approvals.
When Your Online Store Outpaces Your Approval Process
Let's be real - nobody started an ecommerce business to spend their days chasing down approvals. But here you are: orders piling up while purchase requests sit in someone's inbox, inventory updates waiting on a manager's thumbs-up, and subscription changes lost in Slack purgatory. This is where ApproveThis and WooCommerce become your tag team for taking back control.
We're not talking about another clunky "solution" that creates more work. This is about using Zapier to connect the approval muscle of ApproveThis directly to WooCommerce's commerce engine. Think of it like giving your store an automatic transmission - no more grinding gears between "sale made" and "order fulfilled."
Why This Combo Hits Different
Most approval tools treat WooCommerce like any other app. ApproveThis actually gets how ecommerce works. We built this integration knowing that:
- Your warehouse team shouldn't need WordPress logins
- Finance needs to approve big orders without seeing customer emails
- Inventory updates can't wait for someone to return from PTO
Here's the kicker: approvers only need ApproveThis access. No extra WooCommerce seats, no complicated permissions. Just clean, auditable decisions that flow directly into your store operations.
Real Workflows for Actual Commerce Teams
1. The High-Stakes Order Gatekeeper
Scenario: A $15k wholesale order hits your WooCommerce store. Normally, this would trigger 3 Slack pings, 2 urgent emails, and a spreadsheet update that someone forgets to save. With our integration:
1. WooCommerce detects the order total exceeding $10k
2. Zapier fires the details to ApproveThis
3. Your CFO and COO get email approvals (they can review from their phones)
4. Once approved: Inventory reserves the stock, QuickBooks gets the PO, and the customer gets a confirmation
Busted Myth: "Automation makes exceptions harder." Actually, you can set approval thresholds so only big orders get reviewed while 95% flow straight through.
2. The Inventory Safety Net
Every merchant's nightmare: overselling because approvals lagged. Connect your stock levels to approval decisions so that:
- Low inventory items trigger mandatory manager approval before sale
- Approved orders auto-deduct stock in WooCommerce
- Denied orders instantly free up inventory
Bonus: Use ApproveThis' calculated fields to factor in incoming shipments. "Only 5 units left, but 200 arrive Friday - approve backorders?"
3. Subscription Guardrails
WooCommerce subscriptions are great until someone requests a custom plan. Our integration lets you:
- Require approvals for custom billing intervals
- Flag high-risk customer payment method changes
- Audit discount requests before they hit recurring revenue
Pro Tip: Set up parallel approvals where sales and finance both review premium plan changes. They either both approve, or it escalates automatically.
Features That Actually Matter for Commerce
ApproveThis isn't just another checkbox. These features were built for scaling businesses:
Vacation Coverage That Doesn't Suck
Your purchasing manager goes on leave. Instead of orders piling up:
1. Set their out-of-office in ApproveThis
2. Approvals automatically reroute to their backup
3. Everything resets when they return
No IT tickets, no temporary logins - just business continuity.
Approval Groups That Mirror Your Structure
Create groups like "Regional Managers" or "Product Leads" where:
- Any member can approve (great for 24/7 teams)
- Requires all to approve (for compliance-heavy decisions)
- Escalates up the chain if no response
Setting This Up Without Losing Your Mind
If you can build a WooCommerce store, you can handle this:
1. Create a Zapier account (free tier works)
2. Connect WooCommerce → ApproveThis
3. Choose your trigger (new order, subscription change, etc.)
4. Map the key data points (order total, customer email)
5. Set approval rules (thresholds, required reviewers)
6. Test with a $5 test order
Pro Move: Use Zapier's filters to only send orders needing approval. No point reviewing $20 purchases if your threshold is $500.
Who Actually Needs This?
Growing Brands (50-200 Employees)
You're past the "everyone does everything" phase. Example:
A DTC skincare company uses approval workflows to:
- Require COO sign-off on private label orders
- Auto-approve repeat purchases under $1k
- Route custom bundle requests to product + fulfillment teams
Complex Operations (200-5k Employees)
Multiple locations, B2B + B2C sales, or regulatory needs. Think:
- Pharma distributor requiring legal approval on controlled substances
- Food brand enforcing manager approval on cold chain shipments
- Electronics maker auditing component sourcing approvals
The Bottom Line
WooCommerce handles the selling. ApproveThis handles the deciding. Together with Zapier, they remove the approval sludge slowing down your growth.
This isn't about adding more process - it's about containing chaos as you scale. Every minute your team isn't chasing approvals is a minute spent on actual business-building.
Next Step: Grab a free ApproveThis trial and connect it to WooCommerce in under 20 minutes. Or book a demo to see custom workflows for your industry.
Integrate with WooCommerce Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for WooCommerce
Suggested workflows (and their Zapier components) for WooCommerce
Create approval requests for new WooCommerce orders
Streamline your order process by creating approval requests for all new WooCommerce orders. Each time a new order is received, an approval request is created in ApproveThis to review and take necessary actions. This integration ensures that all orders pass through necessary checks before processing.
Zapier Components

Trigger
Order
Triggers when any Order is created, updated, deleted, etc.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update WooCommerce stock after approval decisions
Ensure stock levels reflect approved orders by automatically updating product stock quantities in WooCommerce once an order approval request is finalized. Improve inventory management and reduce manual work through automation.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Product Stock Quantity
Manage the stock quantity and stock status of an existing Product or Variation by SKU or ID.
Request approvals for new WooCommerce subscriptions
Automatically create approval requests in ApproveThis for every new subscription in WooCommerce. This process helps ensure each subscription change gets the necessary review and approval before proceeding.
Zapier Components

Trigger
Subscription
Triggers when any Subscription is created, updated, deleted, etc. WooCommerce Subscriptions must be installed and enabled.
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate WooCommerce orders from approved requests
Transform approved requests into new WooCommerce orders automatically. This workflow ensures that once a request is approved, the order creation aligns seamlessly, reducing manual entry errors and speeding up order fulfillment.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Order
Creates a new Order.
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