When Approval Workflows Meet Real-Time Messaging
Let’s cut to the chase: approvals suck when they’re stuck in email threads, spreadsheets, or worse – someone’s inbox. ApproveThis fixes that by automating approval chains. Infobip? They’re the global heavyweight for SMS, WhatsApp, and other messaging tools. Together? They turn clunky processes into automated conversations that actually get shit done.
Here’s why this combo matters: 74% of businesses lose revenue due to delayed decisions. With ApproveThis handling approvals and Infobip pushing real-time updates via text/chat, you’re not just speeding things up – you’re closing gaps between teams, customers, and external partners. No more “I didn’t see the email” excuses.
How This Plays Out for Teams Who Need to Move Fast
Customer Support: Escalate Urgent Requests Without Chaos
Picture this: A high-value customer texts your support line asking for a refund outside policy. With Infobip capturing the SMS and ApproveThis auto-creating an approval request, managers get an email (or Slack alert) to review. Approve it, and Infobip automatically sends a confirmation SMS. No back-and-forth. No angry customers. Just resolution in minutes, not days.
Why it works: ApproveThis’ calculated fields can auto-flag high-dollar requests, while Infobip’s global SMS reach ensures notifications actually get opened (unlike those buried emails).
Procurement: Stop Playing Phone Tag with Vendors
Your warehouse manager in Mexico needs emergency supplies. They WhatsApp the request. ApproveThis creates a purchase order approval, routes it to finance, and – once approved – Infobip shoots a WhatsApp confirmation to the vendor. Bonus: Approvers don’t need Infobip licenses. Just click “Approve” in your email, and the vendor gets notified through their existing channel.
The kicker: Approval thresholds mean small orders get auto-approved, while big spends escalate. Pair that with Infobip’s two-way messaging, and vendors can reply directly to the approval thread.
HR Onboarding: No More Paperwork Black Holes
New hire in Berlin needs equipment approved? Their manager submits via Viber (popular in Europe). ApproveThis routes it through IT, facilities, and security. Each approval step triggers a Viber update. If someone’s OOO, vacation delegation reroutes it automatically. Final approval? Infobip sends a welcome kit link via SMS.
Setting This Up Without Losing Your Mind
Zapier’s the glue here. If you can order a pizza online, you can build this integration:
- Connect ApproveThis and Infobip to your Zapier account
- Pick a trigger: “New SMS” in Infobip or “Request Approved” in ApproveThis
- Map the data: Link message content to approval fields
- Test it with a $5 Starbucks request (we all need coffee)
Pro tip: Use ApproveThis’ conditional logic to route marketing budget approvals through legal only if they exceed $10K. Pair it with Infobip’s WhatsApp API to notify CMOs instantly when big spends get greenlit.
Why This Isn’t Just Another Integration
Approvals Become Conversations, Not Roadblocks
Most approval tools treat communication as an afterthought. Here, it’s baked in. Example: A denied request in ApproveThis can trigger an Infobip SMS explaining why – with a link to resubmit. No app logins required for approvers or requesters.
Security Without the Headache
Infobip’s enterprise-grade encryption meets ApproveThis’ audit trails. Every approval decision is logged with a timestamp, and every message sent is compliant with local regulations (GDPR, CCPA, you name it).
Scale Globally, Approve Locally
Got teams in Brazil (WhatsApp central) and Japan (LINE users)? Build region-specific approval flows. ApproveThis handles the logic; Infobip handles the channel. No need to force everyone onto one platform.
Who Should Steal This Playbook?
Retail & E-commerce
Flash sale needs merch approval? Buyer texts the deal details. ApproveThis pings the CFO. Approved? Infobip blasts “GO LIVE” SMS to all store managers.
Logistics & Manufacturing
Factory shutdown in Malaysia? Line manager sends a Viber alert. Approval chain routes through ops, safety, and insurance teams. Each “Approve” triggers a Viber update to stakeholders.
Tech Startups
Contractors submitting invoices via SMS? Auto-convert them into approval requests. Accounting approves, and Infobip sends payment confirmations – all before your next funding round.
Bottom Line: This Isn’t Sci-Fi, It’s Tuesday
We’re not talking about replacing humans with bots. We’re giving your team superpowers: ApproveThis cuts approval times from days to hours. Infobip makes sure everyone’s in the loop, wherever they are. Together? You look like the company that actually has its act together.
Ready to stop herding cats? Register for ApproveThis, hook it up to Infobip via Zapier, and watch those “WHERE’S THE APPROVAL?!” emails disappear. Or book a demo if you want to see the magic first.
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Best Approval Workflows for Infobip
Suggested workflows (and their Zapier components) for Infobip
Create approval requests for new SMS messages in ApproveThis
Stay on top of incoming SMS messages by creating an approval request in ApproveThis for each new message received. Enable seamless processing by having workflows automatically initiated to review and act upon the content.
Zapier Components

Trigger
New SMS Message
Triggers when a new SMS message is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS messages when approvals are updated in ApproveThis
Automate communication by sending SMS messages when an approval is completed in ApproveThis. This ensures timely updates to stakeholders whenever a decision is made.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS Message
Send SMS message.
Generate approval requests for new Viber messages
Improve message handling by generating approval requests in ApproveThis for every new Viber message. This helps prioritize messages requiring action according to predefined workflows.
Zapier Components

Trigger
New Viber Message
Triggers when a new Viber message is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send WhatsApp messages for new requests in ApproveThis
Effortlessly notify recipients of new approval requests in ApproveThis by sending them a WhatsApp message. Keep your team informed instantly upon initializing a new workflow.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send WhatsApp Message
Send WhatsApp message.
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