ApproveThis manages your Zagomail Integration approvals.

Let’s cut through the BS: approval processes suck. Especially when you’re juggling email campaigns, list management, and compliance requirements across multiple teams. That’s why pairing ApproveThis with Zagomail isn’t just another “integration” – it’s a straight-up productivity steroid for your email operations.

Why This Combo Works (Besides Saving Your Sanity)

Zagomail handles the heavy lifting of email marketing. ApproveThis handles the politics of getting humans to make decisions. Together? You get campaigns that move faster than your CEO’s last-minute “urgent” request.

Zagomail’s Game

List building. Drip campaigns. Analytics. All the email stuff you need to look competent in meetings.

ApproveThis’ Secret Sauce

Custom approval chains that actually work. Think: conditional logic so your $10K campaign doesn’t get stuck waiting for Jeff from accounting to approve a typo fix.

Real Sh*t You Can Automate Today

Use Case 1: The Subscriber Vetting Squeeze

Scenario: You’re a B2B SaaS company getting 500+ trial signups weekly. Marketing wants to auto-add them to nurture sequences. Sales wants to qualify leads first.

The Fix: Every new Zagomail subscriber triggers an ApproveThis workflow. Sales ops gets 24 hours to approve/reject list addition. Approved? They’re tagged as “Marketing Qualified” automatically. Rejected? Trigger a sales outreach sequence instead.

Bonus: Use ApproveThis’ calculated fields to auto-approve subscribers from trusted domains (your existing customers) while flagging free email addresses for review.

Use Case 2: The Unsubscribe Time Bomb

Scenario: Your e-commerce team panics whenever high-value customers unsubscribe. But manually checking every opt-out? That’s how Mondays become Fridays.

The Fix: Zagomail unsubscribes over $1K lifetime value trigger ApproveThis requests with customer history. Retention team gets alerted to save the relationship before the goodbye email sends.

Pro Tip: Set approval thresholds so only VIP unsubscribes require human review. Everyone else? Let it ride.

Use Case 3: The Compliance Sh*t Shield

Scenario: You’re in healthcare. Every campaign needs legal + compliance approval. But your marketers keep “forgetting” to loop them in.

The Fix: New Zagomail drafts auto-create ApproveThis requests with mandatory legal review. No approval? The campaign can’t schedule. Plus, every change resets the approval chain – because lawyers love making marketers cry.

Setup That Doesn’t Require an IT Degree

1. Grab a Zapier account (free tier works)
2. Connect Zagomail + ApproveThis (takes 3 clicks)
3. Pick your trigger:
  - New subscriber
  - Campaign draft
  - Unsubscribe event
4. Set approval rules in ApproveThis:
  - Who needs to sign off
  - Escalation paths
  - Auto-approve thresholds
5. Test with a $5 Starbucks gift card campaign. Because if you break prod, at least people get coffee.

Who Actually Benefits From This?

Marketing Teams

Stop babysitting legal/compliance/sales. Set it once in ApproveThis, then focus on creating campaigns that don’t look like your intern designed them in Canva.

Operations Nerds

Finally get audit trails for every email decision. Plus, use vacation delegation so campaigns don’t die when Karen’s on her 17th cruise this year.

Finance Puppeteers

Require approvals for any campaign over budget. Get automatic spend alerts. Pretend you’re doing “AI-powered cost control” in the next board meeting.

The Killer Feature Nobody Talks About

ApproveThis approvers don’t need Zagomail licenses. Translation: Your external agencies, clients, or legal partners can review campaigns without you paying for extra seats. They get email approvals (because nobody’s downloading another app), you get to keep your SaaS budget intact.

When Not to Use This

If your entire email strategy is blasting “50% OFF!!!” to a list you bought on Fiverr, this is overkill. But if you care about brand safety, compliance, or not looking like a discount circus? Keep reading.

Making It Stick in Your Org

- Start with one high-stakes workflow (like legal reviews)
- Show stakeholders the approval time metrics dropping
- Slowly expand to other use cases when they’re addicted to not being CC’d on 47 emails

Your Move

You’ve got two options:
1. Keep doing manual approvals until someone inevitably approves a campaign with “TEST PLEASE IGNORE” in the subject line
2. Try ApproveThis free for 14 days, connect it to Zagomail via Zapier, and finally fix your email governance without hiring more middle managers.

We both know which option lets you leave work before 6 PM.