
ApproveThis manages your eGain Integration approvals.
April 17, 2025
Integration Category: Customer Support
Let's cut to the chase: approvals suck. They're the soggy fries of the business world – necessary, but nobody's excited about them. But here's the thing – they don't have to derail your team's momentum. Especially when you're using eGain, the customer engagement powerhouse, and need to keep approvals from clogging up your customer service engine.
Why This Combo Doesn't Just "Work" – It Actually Solves Problems
eGain handles the frontlines – customer conversations, knowledge base articles, support tickets. ApproveThis handles the bureaucratic red tape. Together? They’re like that duo in heist movies where one cracks safes and the other distracts the guards. Smooth. Efficient. Less likely to get caught in a month-long email chain about approving a refund.
Where This Gets Real for Your Business
Think about compliance-heavy industries – financial services, healthcare, even enterprise retail. Every customer interaction has landmines: regulatory requirements, dollar thresholds, legal reviews. The old way? Reps bounce between eGain and their inbox, begging managers to approve exceptions. The new way? Automate that handoff so approvals happen inside the workflow, not as a detour.
Use Cases That Don't Feel Like Corporate Fluff
1. "Why is this refund taking two weeks?!" – Activity Approvals
The Problem: Customer requests a refund over $500. Your rep needs manager sign-off. Cue: Slack pings, missed emails, angry customer tweets.
The Fix: New eGain activity → Auto-send to ApproveThis with amount, customer history → Manager approves/denies via email (no login required). Status syncs back to eGain. Example: A retail company slashes refund resolution time from 5 days to 8 hours. CSAT scores jump because reps aren’t playing phone tag.
2. Knowledge Base Articles That Don't Embarrass You
The Problem: Marketing drops a new promo article into eGain. Legal hasn't reviewed it. It goes live. Suddenly, your 20% off coupon has asterisks smaller than a flea.
The Fix: New eGain article → Auto-route to Legal via ApproveThis. Track changes, comments, version history. Publish only after green light. Example: A healthcare SaaS company avoids FTC fines by ensuring all compliance docs get mandatory legal reviews before going live.
3. Escalations That Don't Require a Paper Trail
The Problem: Customer sends a pissed-off message threatening to cancel. Rep needs to escalate but has to fill out three forms first.
The Fix: High-priority eGain message → Auto-create ApproveThis request with customer's lifetime value, issue severity → Escalate to VIP support team if approved. Example: A telecom company reduces escalations handling time by 70%, retaining enterprise clients who actually pay their bills.
Features Your Team Will Use (Not Just Pay For)
Approval Thresholds: Auto-approve refunds under $100. Only bug managers for the big stuff. Yes, it's that simple.
Vacation Delegation: Karen in Legal is on a beach. Approvals auto-reroute to her backup. No more "per my out of office" reply chains.
Calculated Fields: Automatically flag requests where discount % + customer's open tickets exceed your risk threshold. Because math > gut feelings.
Setup That Won't Make You Call IT
1. Zapier account (you’ve probably got one).
2. Connect eGain and ApproveThis as apps.
3. Pick a trigger ("New Activity in eGain") → Action ("Create Request in ApproveThis").
4. Test it with a $1 refund approval. Feel like a wizard.
Pro Tip: Use ApproveThis' conditional logic to route $100+ refunds to Finance, compliance issues to Legal, and free swag requests to the intern (just kidding).
Who Actually Benefits? (Spoiler: More Than Just Managers)
Customer Support Teams: Stop being the messenger between customers and approvers. Your job is hard enough.
Compliance Officers: Sleep better knowing every regulated interaction gets logged approvals. Audit trail? Done.
External Partners: Vendors can approve invoices without getting full eGain access. Because you don't need 50 extra licenses for occasional users.
The Bottom Line (No Motivational Posters Here)
Approvals are never going to be "fun". But they can stop being the reason your customer service SLAs are in the toilet. ApproveThis + eGain via Zapier is about cutting the crap, not adding more layers.
Get Started Free (because you’ve read enough) or book a demo if you still need convincing.
Integrate with eGain Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for eGain
Suggested workflows (and their Zapier components) for eGain
Create approval requests for new eGain activities
When a new activity is created in eGain, this automation sends an approval request through ApproveThis for review. It initiates an approval workflow immediately to ensure timely oversight. *Note: Customize the approval details in ApproveThis.*
Zapier Components

Trigger
Activity Created
Triggers when a new activity is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create calltrack activities for new approval requests
When a new approval request is initiated in ApproveThis, this automation creates a calltrack activity in eGain to track follow-ups. It streamlines communication by linking approval events with call tracking. *Note: Ensure calltrack settings in eGain are properly configured.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Calltrack Activity
Creates a new calltrack activity.
Create approval requests for new articles
When a new article is created in eGain, this automation triggers an approval request in ApproveThis to verify content before publication. It ensures that articles undergo the necessary review process. *Note: Adjust the approval criteria in ApproveThis as needed.*
Zapier Components

Trigger
Article Created
Triggers when a new article is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new messages
When a new message is sent in eGain, this automation initiates an approval request in ApproveThis to verify outgoing communications. It supports quality control by ensuring that all messages are reviewed. *Note: Map message details accurately for effective approvals.*
Zapier Components

Trigger
Message Sent
Triggers when a message is sent.
Action
Create Request
Creates a new request, probably with input from previous steps.
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