ApproveThis manages your Hotmart Integration approvals.

Why This Integration Isn’t Just Another “Workflow Solution”

Let’s be real – most software integrations promise efficiency but deliver extra steps. This isn’t that. When you connect ApproveThis (the approval muscle) with Hotmart (the digital sales engine), you’re not just automating tasks – you’re preventing revenue leaks and stopping internal approval ping-pong.

The Nuts & Bolts of Teamwork

Hotmart handles the heavy lifting of selling digital products. ApproveThis handles the politics of getting multiple people to say “yes.” Together through Zapier, they:

• Turn cart abandonments into approval-powered recovery campaigns
• Convert subscription cancellations into retention opportunities
• Keep financial records synced without manual data entry

The kicker? Approvers only need ApproveThis access – no extra Hotmart seats required. Perfect for agencies handling client approvals or enterprises with cross-department sign-offs.

Three Ways This Combo Actually Makes Money

1. Cart Abandonment Triage for Sales Teams

When someone ghosts a $997 course bundle in Hotmart, your sales lead gets an ApproveThis request: “Offer 15% off in next 2 hours?” Approve, and the discount automation fires. Deny, and it escalates to the VP. No more waiting for Slack consensus.

Who kills it: Edtech companies and premium content creators using time-sensitive recovery offers.

2. Subscription Cancellation Defense Mode

Every Hotmart cancellation triggers an approval chain: Customer success gets 24hrs to offer a retention deal. If denied, finance reviews LTV vs. offer cost. All tracked with ApproveThis’ audit trails.

Who wins: SaaS companies and membership communities where 5% fewer cancellations = six-figure impacts.

3. Financial Paper Trails That Don’t Lie

New course launch approvals in ApproveThis auto-create Hotmart transactions. Accounting sees real-time commitments without chasing project managers. Bonus: Approval thresholds auto-approve routine spends under $2k.

Who loves this: CFOs at scaling content agencies and creators spending 6-figures/month on influencers.

Setup That Takes Less Time Than a Team Meeting

1. Create a Zapier account (if you’re among the 3 people who don’t have one)
2. Connect Hotmart triggers to ApproveThis actions
3. Set approval rules like “All discounts >20% need CMO sign-off”

Pro tip: Use ApproveThis’ vacation delegation so campaigns don’t die when Karen from accounting is snorkeling in Maui.

Why Departments Stop Hating Each Other

Sales Teams: Actually close recovery deals before leads go cold. No more “Who approved this?!”
Customer Success: Save high-value accounts without overstepping discount policies.
Finance: See approvals map to actual Hotmart transactions – no more spreadsheet voodoo.

The Unsexy Features That Matter

While chasing shiny objects, most miss:
- Email approvals for external partners who won’t log into another system
- Calculated fields that auto-flag requests exceeding CAC targets
- Approval groups that make 7-person committees actually efficient (yes, possible)

When to Pass on This Integration

If you:
- Sell physical products shipping from warehouses
- Have single-approver processes with no conditional logic
- Still think spreadsheets are “good enough”
...this might be overkill. For everyone else:

Get Started with ApproveThis or schedule a 15-minute demo. Then go see what Hotmart’s been building at hotmart.com.