ApproveThis manages your Influitive Integration approvals.

When Bureaucracy Meets Advocacy

Let's be real - trying to manage customer advocates through Influitive while stuck in approval purgatory is like trying to ride a tandem bike alone. Marketing teams want to move fast, sales needs clean handoffs, and nobody wants to explain to their CEO why that VIP customer's referral got stuck in legal review for three weeks.

ApproveThis doesn't just automate rubber-stamping. We give teams guardrails, not handcuffs. When connected to Influitive through Zapier, you get a system where:

• Advocacy campaigns launch faster because approvals happen where the work already gets done
• Customer-facing teams stay compliant without becoming full-time paperwork jockeys
• Execs actually trust marketing to handle sensitive advocate relationships

Why This Combo Works Like Whiskey and Ice

Influitive (see their platform) built the playbook on turning customers into advocates. ApproveThis built the playbook on not letting that playbook collect dust in committee meetings. Together, they solve three hair-pulling problems:

Problem 1: "Our Legal Team Is Ghosting Marketing Again"

Your community manager posts a new discussion topic in Influitive about a case study. Legal needs to vet it, but they're not about to log into yet another marketing tool. With ApproveThis:

- The topic triggers a Zapier workflow creating an approval request
- Legal gets an email they can approve/reject in two clicks
- Approved? The topic goes live automatically. Denied? Marketing gets notes directly in Slack.

Real example: A 400-employee SaaS company cut their campaign launch delays by 62% using this exact flow. Legal didn't have to learn Influitive. Marketing didn't have to play carrier pigeon.

Problem 2: "Sales Says the Referral Bonuses Are a Mess"

When an Influitive advocate hits a referral milestone, finance needs to validate it before payout. But chasing down PO signatures via email? That's how referrals go cold.

ApproveThis' calculated fields automatically check:
- Is this referral within budget?
- Does the advocate have existing contracts?
- Should it escalate to a senior manager?

Approvers get all the context they need right in the approval email. One telco company using this method processed $287K in referral bonuses last quarter with zero accounting disputes.

Problem 3: "Our Advocacy Program Feels Robotic"

Nothing kills advocate love faster than generic responses. When new members join your Influitive AdvocateHub, ApproveThis can trigger:

- Personalized welcome approval flows based on the advocate's industry
- Automatic delegation if their account manager is OOO
- Tiered rewards approval thresholds that feel tailored, not rigid

A mid-market cybersecurity firm using this approach saw 41% more advocate-generated content versus their old manual process.

Setup That Doesn't Need an IT Ticket

If you can make toast, you can connect these systems:

1. Pick Your Pain Point: Start with one process (e.g., new advocate approvals)
2. Build the Zap: In Zapier, set Influitive triggers → ApproveThis actions
3. Test Drive: Use ApproveThis' sandbox mode to simulate approvals without live data

Pro tip: Use ApproveThis' calculated fields to auto-populate Influitive member data (company size, past referrals) so approvers aren't hunting for context.

Who Actually Cares About This Integration?

Marketing Teams:

Your community managers stop being approval traffic cops. New Influitive discussion topics get routed to the right approvers based on content type (case study vs. product mention vs. executive interview). Denied requests include specific feedback fields so you're not playing broken telephone.

Sales Ops:

When deals get marked "Closed-Won" in your CRM, automatically create Influitive advocate challenges AND route commission approvals through ApproveThis. Sales reps get timely payouts, finance gets audit trails, and nobody has to manually update two systems.

Customer Success:

CSMs suggesting clients for advocacy programs? Set up an ApproveThis threshold where any advocate nomination over $50K in ARR auto-escalates to a VP. CSMs stay within their authority band, leadership stays in the loop on strategic relationships.

But Wait - There's Actual Substance

This isn't just about moving data between tabs. The ApproveThis-Influitive combo works because:

Approval Context Stays With the Request

When you create an approval from Influitive data, ApproveThis embeds:
- Advocate's engagement history
- Past challenge completions
- Any open support tickets
All without making approvers log into another system.

Compliance That Doesn't Require a PhD

Auto-archive approved/denied requests with full audit trails. Set expiration dates on sensitive advocacy campaigns. Require dual approvals for high-risk referrals while keeping simple approvals single-click.

Scale Without the Headcount

A 2,000-employee manufacturing company manages 300+ monthly advocate approvals with one part-time ops person. How? Automated routing sends technical advocates to engineering approvers, strategic partners to execs, and localization requests to regional managers.

The Quiet Power of "No"

Most approval tools focus on getting to "yes." But smart teams know clean "no's" are equally valuable. With this integration:

- Denied Influitive challenge approvals automatically trigger alternative offers
- Rejected advocate nominations suggest other engagement tiers
- Expired requests notify managers to follow up or close the loop

Example: A retail company auto-sends a $50 gift card when a VIP customer's referral gets denied, preserving the relationship even when the referral didn't qualify.

Your Move

If you're using Influitive, you already know static processes kill advocacy momentum. ApproveThis isn't another layer of bureaucracy - it's the system that lets you actually trust your teams to move fast.

Next steps:
1. Grab an ApproveThis trial (takes 3 minutes)
2. Bookmark the Influitive integration docs
3. Pick one process to automate this week (pro tip: start with referral payouts)

Or if you'd rather keep playing approval tag across 12 different tools... well, we hear that's a great way to test your advocates' patience.