ApproveThis manages your BrandMentions Integration approvals.

Let’s cut through the noise: You’re using BrandMentions to track what people say about your company online. That’s smart. But when a PR crisis hits or an opportunity pops up, how fast does your team actually do something about it? If your answer involves Slack chaos, endless email threads, or waiting for Karen from legal to return from lunch – we need to talk.

What Happens When Brand Monitoring Meets Approval Muscle

ApproveThis isn’t another app that’ll collect digital dust in your SaaS stack. It’s the missing link between BrandMentions data and actual decisions. While BrandMentions tells you what’s being said, ApproveThis determines who needs to act – and makes sure they do it yesterday.

Why This Combo Doesn’t Just Work – It Wins

Mid-sized companies waste 23 hours/month per employee chasing approvals (yes, someone actually measured that). When you pipe BrandMentions alerts directly into structured approval workflows:

• Critical mentions get routed to the right decision-makers in < 60 seconds
• No more “I thought you handled that” – every action is tracked
• External partners (agencies, legal counsel) can approve without getting full access to your BrandMentions account

Real-World Uses That Don’t Suck

We’ll skip the fluffy theory. Here’s exactly how teams use this integration:

Use Case 1: From Brand Firestorm to Damage Control in 3 Clicks

What happens: BrandMentions detects a 300% spike in negative mentions → Zapier triggers an ApproveThis workflow requiring simultaneous approval from PR, legal, and execs → All approve within 15 mins → Crisis plan activates automatically.

Who cares: Marketing teams at e-commerce companies (because one viral TikTok review can tank sales by Tuesday).

Use Case 2: Capitalize on Unexpected Praise

What happens: BrandMentions flags an influencer’s organic product post → Approval request routes to social media manager with pre-built response options → Approved reply publishes within 2 hours → Engagement spikes 18%.

Who cares: DTC brands where UGC drives 40%+ of conversions.

Setup That Takes Less Time Than Your Morning Coffee

1. Connect Zapier to both BrandMentions and ApproveThis
2. Choose your trigger (daily/weekly mention digest or real-time alerts)
3. Map BrandMentions data to ApproveThis fields (mentions count, sentiment score, etc.)
4. Set approval rules: Thresholds (auto-approve if sentiment >7/10), required reviewers, SLAs

Pro tip: Use ApproveThis’ calculated fields to auto-flag mentions needing human review (e.g., “If negative mentions >50 AND contains [CEO name], escalate to C-suite”).

Department-Specific Wins

Marketing Teams: Kill Vanity Metrics

Your social media manager doesn’t need another dashboard – they need clear directives. When BrandMentions detects trending hashtags related to your campaign:

• Auto-create approval requests for budget increases
• Route user-generated content to legal for compliance checks
• Trigger influencer outreach only after 3 team members approve

Customer Support: Stop Apologizing for Slow Responses

When support tickets spike due to BrandMentions alerts about product issues:

→ ApproveThis automatically routes refund approvals to managers
→ Escalates to engineering if technical mentions cross threshold
→ Requires director sign-off before issuing public statements

Legal Teams: Avoid “Who Approved This?!” Moments

Any BrandMentions alert containing trademarks or competitor names:

→ Locks down into a multi-step approval chain
→ Attaches historical case files automatically
→ Uses vacation delegation so approvals never stall

Why This Isn’t Just Another Zap

Most Zapier integrations just shuffle data between apps. This combo actually changes how decisions happen:

Approval thresholds mean routine mentions get auto-approved (no committee meetings for every 5-star review).
Email approvals let external counsel greenlight actions without another login to remember.
Real-time tracking shows execs exactly where bottlenecks form during PR storms.

The Bottom Line

BrandMentions tells you when the internet talks about you. ApproveThis decides who talks back. Together via Zapier, they turn reactive noise into proactive moves – without hiring more middle managers.

Still manually forwarding mention alerts? Let’s fix that. Get ApproveThis live in 90 minutes, or demo it to see how approval automation actually works when it’s not built by bureaucrats.